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Media Director Jobs in Baton Rouge, LA (NOW HIRING)

Tanger

Marketing Director - Gonzales

Gonzales, LA · On-site

The Marketing Director drives the Marketing and Marketing Partnerships of the center, promote the ... Actively create and sell media, sponsorship, and programming opportunities in order to achieve ...

Tanger-8

Marketing Director - Gonzales

Gonzales, LA · On-site

$110 - $160/hr

The Marketing Director drives the Marketing and Marketing Partnerships of the center, promote the ... Actively create and sell media, sponsorship, and programming opportunities in order to achieve ...

Tanger

Marketing Director - Gonzales

Gonzales, LA · On-site

The Marketing Director drives the Marketing and Marketing Partnerships of the center, promote the ... Actively create and sell media, sponsorship, and programming opportunities in order to achieve ...

Click Here Digital?

Director of Paid Social

Baton Rouge, LA · On-site

$70 - $100/hr

As the Director of Social Media, you will lead a team of social media analysts and own the overall performance, operations, and outcomes of the department. You will partner closely with Social Media ...

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Media Director information

See Baton Rouge, LA salary details

$45.1K

$108.2K

$151.3K

How much do media director jobs pay per year?

As of Aug 24, 2026, the average yearly pay for media director in Baton Rouge, LA is $108,235.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,400.00 and $129,200.00 per year, depending on experience, location, and employer.

What is a media director?

A media director works within an advertising agency or marketing department, and is responsible for coordinating the creation and distribution of marketing materials, press releases, and advertising campaigns. Your duties include working with clients to determine appropriate campaign strategy for products or services and making cost estimates for the finished campaign product. You also work closely with the account management and art departments, directing the composition of marketing materials and overseeing all aspects of the campaign, including photo and commercial shoots, media buys, and communication with contacts in the media industry.

What does a media director do?

A Media Director is responsible for overseeing a company's media planning, buying, and strategy to ensure effective advertising campaigns. They analyze target audiences, select appropriate media channels, negotiate with vendors, and manage budgets to maximize the reach and impact of marketing efforts. Media Directors often collaborate with creative teams, clients, and executives to align campaigns with overall business goals. Their expertise helps organizations achieve the best possible return on investment for their advertising spend.

What are the key skills and qualifications needed to thrive as a media director, and why are they important?

To thrive as a Media Director, you need expertise in media planning, campaign strategy, analytics, and a background in marketing or communications, often supported by a relevant degree. Familiarity with media buying platforms, analytics tools like Google Analytics, and ad management systems is standard in the field. Strong leadership, negotiation skills, and creative problem-solving set standout candidates apart. These skills ensure effective campaign execution, optimal budget use, and strong team performance in a competitive media landscape.

How does a media director typically collaborate with creative and account teams within an agency?

A Media Director works closely with both creative and account teams to ensure that media strategies align with client goals and campaign messaging. They often participate in brainstorming sessions, provide media insights to inform creative concepts, and coordinate with account managers to understand client needs and budgets. Effective communication and cross-department collaboration are essential, as Media Directors help bridge the gap between creative vision and media execution, ensuring campaigns are both innovative and strategically placed.

What is the difference between Media Director vs Media Planner?

AspectMedia DirectorMedia Planner
Required CredentialsBachelor's degree; experience in media buying and strategyBachelor's degree; knowledge of media channels and audience targeting
Work EnvironmentLeadership role overseeing teams and campaignsResearch and strategy-focused role, often working with media plans
Employer & Industry UsageAdvertising agencies, media companies, corporationsAdvertising agencies, media buying firms, marketing departments
Search & Comparison IntentUnderstanding senior media roles and responsibilitiesLearning about media planning and campaign development

The Media Director typically oversees media strategies, manages teams, and makes high-level decisions, while the Media Planner focuses on developing media plans, researching target audiences, and selecting appropriate channels. Both roles require media knowledge but differ in scope and seniority.

More about Media Director jobs

What are the most commonly searched types of Media jobs in Baton Rouge, LA?

The most popular types of Media jobs in Baton Rouge, LA are:

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For Media Director jobs in Baton Rouge, LA, the most frequently searched job titles are:

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Cities near Baton Rouge, LA with the most Media Director job openings:

Media Director jobs near you
Infographic showing various Media Director job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 2% As Needed, 84% Full Time, 10% Part Time, 2% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $108,223 per year, or $52 per hour.

Director of Social Media

Baton Rouge, LA

CLICK HERE DIGITAL
Marketing • 51 - 200 employees
Learn more about CLICK HERE DIGITALexternal

Full-time

Re-posted 21 days ago

Job description

Job Description
As the Director of Social Media, you will lead a team of social media analysts and own the overall performance, operations, and outcomes of the department. You will partner closely with Social Media Division Manager(s) to drive client success, oversee new hire development, manage onboarding of new clients, and support the continued growth and efficiency of the team.
Job Responsibilities:
  • Lead, mentor, and develop a team of 10+ social media analysts, including conducting 1:1s, managing performance, and setting clear expectations on deliverables and deadlines
  • Identify performance gaps across accounts and analysts, providing strategic direction and corrective action plans
  • Interview and hire new talent into the department
  • Own and enforce QA, performance, and process standards, ensuring all SOPs, documentation, and training materials are accurate and consistently followed
  • Manage team bandwidth through monthly capacity planning and resource forecasting to ensure proper account allocation and scalability for new client growth
  • Monitor and manage daily department budget pacing and task execution to ensure alignment with goals and deadlines
  • Support Division Manager(s) in training, account analysis, note audits, and monthly client calls
  • Collaborate with internal teams and operations leadership to improve processes and drive operational efficiency
  • Oversee the onboarding of all new accounts, ensuring accurate and timely launches
  • Assist the Sales Director and Account Managers in new client proposals
  • Lead team trainings, department meetings, and daily stand-ups
  • Build and manage relationships with platform representatives (Meta, TikTok, etc.)
  • Drive cross-channel alignment with Paid Search, Display, and other teams to ensure cohesive strategy
  • Research and introduce new platform opportunities to drive revenue growth and improve team efficiency
  • Demonstrate strong written and verbal communication skills
  • Write quarterly blogs for the department on the CHD website and ensure content remains up to date
  • Travel to clients as needed
  • Additional duties may be assigned

Required Qualifications:
  • 5+ years of paid social media experience with deep expertise in paid advertising.
  • Proficiency in Meta Ads Manager and Google Analytics
  • Experience in additional platforms such as Canva, TikTok, LinkedIn, etc.
  • Experience in automotive, legal, and/or medical verticals
  • 3+ years of management experience leading teams of 5+ individuals, including training, mentoring, and driving accountability.
  • Strong understanding of digital marketing best practices
  • Exceptional written and verbal communication skills, with the ability to confidently present performance, strategy, and insights to internal teams and executive stakeholders.
  • Strong analytical skills and attention to detail with the ability to interpret data and actionable insights.
  • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
  • Ability to build and maintain strong client relationships while partnering closely with Account Managers and resolving escalations as needed
  • Proven ability to identify issues and proactively implement process improvements and scalable solutions
  • Ability to effectively manage team bandwidth, prioritize workload, and ensure efficient resource allocation
  • Proven ability to adapt to change and thrive in dynamic, fast-paced environments

Preferred Qualifications:
  • Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.
  • Experience in LinkedIn, TikTok amp; Twitter ad management is a plus
  • Meta Blueprint Certified in Media Buying or Media Planning.
  • Google Certifications (Google Analytics and/or Google Ads)
  • SEM/PPC experience
  • SEO Experience
  • Programmatic and CTV Experience

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