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Media Insights Jobs (NOW HIRING)

Omnicom

Senior Media Planner

Minneapolis, MN · Hybrid

$60K - $70K/yr

... insights to inform communications strategy Educates team members on media concepts, application, and philosophy Measures performance proactively to continuously improve client results Takes ...

AbelsonTaylor Group

Associate Media Director

Chicago, IL · On-site

$115K - $130K/yr

Media Insights: Provide deep insights into media performance, proactively managing brand impact, and identifying upsell/cross-sell opportunities. * Project Management: Manage media team scope on ...

SALT XC

Insights Analyst, Social Media

Chicago, IL · On-site

INSIGHTS ANALYST, SOCIAL MEDIA TEAM: THE KITCHEN NORTH AMERICA LOCATION: CHICAGO (HYBRID) COMPANY OVERVIEW The Kitchen brings together a range of disciplines and capabilities. It's a team of ...

AbelsonTaylor Group

Associate Media Director

Chicago, IL · On-site

$115K - $130K/yr

Media Insights: Provide deep insights into media performance, proactively managing brand impact, and identifying upsell/cross-sell opportunities. * Project Management: Manage media team scope on ...

Omnicom

Senior Media Planner

Minneapolis, MN · On-site

$60K - $70K/yr

... insights to inform communications strategy Educates team members on media concepts, application, and philosophy Measures performance proactively to continuously improve client results Takes ...

State Farm

Social Media Strategy Specialist

Tempe, AZ · On-site

Skillful use of consumer, cultural and media insights to maximize social media impact * Advanced written, verbal, and presentation skills. Ability to condense voluminous or difficult content ...

Tatcha

Director, Paid Media Strategy

San Francisco, CA · On-site

$160K - $175K/yr

Shape creative strategy through media insights, ensuring storytelling is optimized for platform behavior and performance signals * Drive a test-and-learn agenda that connects creative, audience, and ...

Taziki's Mediterranean Cafe

Social Media Specialist

AL · On-site

Familiarity with analytics tools (e.g., Google Analytics, social media insights) is a plus * Competency in Adobe Photoshop preferred * Creative thinker with a strong attention to detail Your Working ...

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Media Insights information

See salary details

$56.5K

$120.2K

$129K

How much do media insights jobs pay per year?

As of Aug 23, 2026, the average yearly pay for media insights in the United States is $120,163.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What is media insights?

Media Insights refer to the analysis and interpretation of data related to media content, audience engagement, and advertising effectiveness. Professionals in this field use tools and metrics to understand how media campaigns perform, what audiences are engaging with, and how media strategies can be optimized. The goal is to provide actionable recommendations to improve media planning, content creation, and advertising ROI. Media Insights roles are crucial for brands, agencies, and media companies seeking to maximize the impact of their communications.

What are the key skills and qualifications needed to thrive as a media insights analyst?

To thrive as a Media Insights Analyst, you need strong analytical skills, data interpretation abilities, and a background in marketing, communications, or a related field. Familiarity with analytics tools such as Nielsen, Comscore, Google Analytics, and advanced Excel is often required, along with experience in data visualization platforms like Tableau. Excellent critical thinking, storytelling, and communication skills help translate complex data into actionable recommendations for stakeholders. These competencies are essential for driving effective media strategies and ensuring data-driven decision-making in dynamic media environments.

What are the main challenges faced by professionals in media insights roles, and how can I prepare for them?

Professionals in Media Insights often face the challenge of rapidly analyzing large volumes of data from multiple sources to provide timely, actionable recommendations. Staying current with evolving media platforms, audience measurement tools, and analytic methodologies is essential. Collaboration with marketing, PR, and creative teams is common, requiring strong communication skills to translate complex data into clear insights. To prepare, familiarize yourself with media analytics software, practice data visualization, and stay updated on industry trends.

What is the difference between Media Insights vs Media Analyst?

AspectMedia InsightsMedia Analyst
Required CredentialsBachelor's in Marketing, Communications, or related field; familiarity with analytics toolsBachelor's in Marketing, Communications, or related field; proficiency in data analysis
Work EnvironmentCollaborative teams within marketing or media agenciesData-driven roles within marketing departments or agencies
Employer & Industry UsageUsed by marketing teams to understand media performance and audience insightsUsed to analyze media campaigns and optimize media spend
Common Search & Comparison IntentUnderstanding media performance and audience insightsAnalyzing media data and campaign effectiveness

Media Insights professionals focus on interpreting media data to provide strategic audience and performance insights, often working closely with marketing teams. Media Analysts primarily analyze media campaign data to evaluate effectiveness and optimize media spend. While both roles require analytical skills and familiarity with media data, Media Insights emphasizes strategic insights, whereas Media Analysts concentrate on data analysis and reporting.

More about Media Insights jobs

What job categories do people searching Media Insights jobs look for?

The top searched job categories for Media Insights jobs are:

Media Insights jobs near you
Infographic showing various Media Insights job openings in the United States as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 78% Physical, 6% Hybrid, and 16% Remote job distribution, with an average salary of $120,163 per year, or $57.8 per hour.

Senior Media Planner

Omnicom

Minneapolis, MN • Hybrid

$60K - $70K/yr

Full-time

Posted 27 days ago

Job description

Agency:

Carmichael Lynch

Job Function:

Media

Job Subfunction:

Media Planning and Buying


Job Description:

Role:
The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships.
In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.
Areas of Focus:
Disciplined Business Leadership
Develops decisive, insightful strategies aligned with client objectives
Demonstrates a thorough understanding of client business and how to achieve results
Understands client objectives, resources, and pros/cons of approaches to address them
Executes responsibilities with urgency and strong team integration
Takes initiative to learn business planning from supervisors
Media Innovation
Applies industry changes in evolving approach for client business
Proactively challenges status quo with media partners and clients
Leverages consumer and media insights to inform communications strategy
Educates team members on media concepts, application, and philosophy
Measures performance proactively to continuously improve client results
Takes initiative to learn departmental and agency systems and resources
Team Player
Manages internal relationships across departments effectively
Effectively manages a team to ensure work is high quality and on time
Develops positive working relationships with outside vendors
Maintains a professional, solutions-oriented attitude at all times
Demonstrates initiative and ability to lead projects
Builds trust with supervisors and readiness for increased responsibility
Communicates effectively, with timely and accurate responses
Contributes to a positive departmental and agency culture
Qualifications/Traits:
Education:
A bachelor's degree in a related field.
Skills and Experience:
A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred
Digital media experience
Solid background in traditional media planning/buying within an agency environment
Experience managing multiple clients and cross-functional teams
Exposure to planning all media channels, both national and local
Experience with core planning tools and systems
Strong quantitative and analytical skills
Proven ability to translate strategic plans into flawless real-world execution
Strong negotiation skills and experience with integrated multichannel media packages
Demonstrated proficiency in digital media channels including display, mobile, and search
Strong understanding of ad serving, behavioral targeting, media, and analytics The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.
Salary Range: $60,000 - 70,000 annually

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.


Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.


Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice


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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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