Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives
Chicago, IL · On-site
$75K - $110K/yr
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives
Chicago, IL · On-site
$75K - $110K/yr
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives
Chicago, IL · On-site
$75K - $110K/yr
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
Sr. Client Success Manager - Media, Insights & Incentives
Chicago, IL · On-site
$75K - $110K/yr
Sr. Client Success Manager - Media, Insights & Incentives Cincinnati, OH; Chicago, IL Overview: 84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged ...
84.51° Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized ...
84.51° Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized ...
84.51° Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized ...
84.51° Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized ...
84.51° Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized ...
84.51° Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized ...
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Media Insights information
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| Aspect | Media Insights | Media Analyst |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Communications, or related field; familiarity with analytics tools | Bachelor's in Marketing, Communications, or related field; proficiency in data analysis |
| Work Environment | Collaborative teams within marketing or media agencies | Data-driven roles within marketing departments or agencies |
| Employer & Industry Usage | Used by marketing teams to understand media performance and audience insights | Used to analyze media campaigns and optimize media spend |
| Common Search & Comparison Intent | Understanding media performance and audience insights | Analyzing media data and campaign effectiveness |
Media Insights professionals focus on interpreting media data to provide strategic audience and performance insights, often working closely with marketing teams. Media Analysts primarily analyze media campaign data to evaluate effectiveness and optimize media spend. While both roles require analytical skills and familiarity with media data, Media Insights emphasizes strategic insights, whereas Media Analysts concentrate on data analysis and reporting.
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Job description
Sr. Client Success Manager - Media, Insights & Incentives
Cincinnati, OH; Chicago, IL
Overview: 84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51 Insights, 84.51 Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing. 84.51 follows a 5-day in-office work schedule to support collaboration, alignment, and team connection.
Join us at 84.51!
As a Senior Client Success Manager- Media, Insights & Incentives, you are the account quarterback, internally and externally to a portfolio of clients, within the vertical to drive organic growth strategies for Media, Incentives, and Insights.
This includes the leadership of client goals and objectives across the commercial portfolio and overseeing the delivery of total business quarterly business reviews (Media Upfront, Incentives Plan, Insights Annual Plan). You are effective at identifying and closing opportunities with client Kroger facing teams to deliver on budget and lead all insight subscription renewals (84.51 Stratum, Collab Cloud, Data Direct). You leverage your consultative approach to drive insights utilization that delivers maximum value creation.
You sell in insights and activation to support key KR collaborative processes such as 3CM, store testing, etc. and ensure flawless commercial execution across the book of business. You are curious and proactively explore and source ideas to drive larger portfolio account growth.
The Senior Client Success Manager- Media, Insights & Incentives will partner with cross-functional teams inclusive of Sales, Kroger teams, Data Science, Finance/Accounting and Product Strategy to ensure client experiences are consistently positive and engaging. The right candidate will bring excitement, knowledge, and passion for our media, incentives, and insights portfolio. This candidate needs a minimum of 4+ years' experience in a fast pace environment focused on client success, account management or business development roles.
Responsibilities:
- Full-commercial portfolio account leadership that requires commercial acumen across entire portfolio.
- Understanding of Kroger business processes. Data-driven, customer-centric consultation.
- Oversee client goals & objectives across commercial portfolio, serving as primary point of contact for aligned clients. Budget retention through active client engagement. Oversee and deliver total business QBRs (Media Upfront, Loyalty Plan, Insights Annual Plan).
- Identify and close opportunities with Kroger facing teams (Client Partnerships (Sales), Shopper Mkg, Cat Man, Shopper Insights) to deliver on budget.
- Lead all insights subscription renewals (84.51 Stratum, Collab Cloud, Data Direct).
- Maximize adoption of and value-creation Insights subscriptions. Consult on utilization of insights to support key merch processes (ex shelf, assortment, price/promo, cat strategy, supply chain, innovation) and bridge insights utilization into activation opportunities. Strategically engage corporate data science orgs on data utilization (ex. 84.51 Collaborative Cloud consultation). Support all insights-to-activation utilization.
- Ensure flawless commercial execution across the book of business. Drives strategic recommendations and brand performance convos, leveraging full suite of commercial products.
- Owns overarching client performance & value creation conversations for aligned clients as well as leads strategic recommendations & questions for the overall business.
- Proactively explore & source ideas to drive larger portfolio offerings from client and industry, process & account support.
Qualifications, Skills, and Experience:
- Bachelor's degree required
- 4+ years of Client Success (account management) and/or business development experience. Media, Incentives, and/or Insights experience required
- Strong experience maximizing investment decisions across the portfolio
- Collaborative, energetic, and thrive as a key part of a cross-functional leadership team
- Adept at continual learning and ability to represent a broad portfolio
- Works well under tight turnaround and deadlines
- Motivation & influence a positive, constructive culture, based on teamwork, collaboration, & intellectual curiosity.
- Project management experience
- Strategic thinking and problem solving
- Strong communication, organization, prioritization and attention to detail
- Ability to navigate ambiguity & thrive in driving recommendations and solutions forward
This is role has a combined base pay salary plus a target quarterly paid incentive plan. Incentive is on top of the base range stated.
Pay Range $75,000 - $110,000 USD
About 84.51
Sourced by ZipRecruiter
Company size
1,001 - 5,000 Employees
Headquarters location
Cincinnati, OH, US
Year founded
2015