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Director of Sales & Marketing
Location: [Coppell, TX / Hybrid] Company: NOVOS FiBER -- Fiber Internet Service Provider Industry: Telecommunications / Fiber Broadband Reports To: CEO / CRO
About Us
NOVOS Fiber is a high-growth fiber-to-the-home (FTTH) provider on a mission to disrupt legacy broadband. We are rapidly expanding across underserved, high-demand markets delivering multi-gig, symmetrical internet built on a 100% fiber network.
We believe customers deserve better than outdated infrastructure, hidden fees, and poor service. NOVOS Fiber is redefining the standard with transparent pricing, superior reliability, and a customer-first experience designed for how people live and work today.
Built for speed and scale, our network is engineered to power the next generation of connected homes and businesses. As we aggressively grow our footprint, we are creating real competition, unlocking access, and setting a new bar for what broadband should be.
Position Overview
We are seeking a dynamic and results-driven Director of Sales & Marketing to lead and scale our revenue engine. This role will own the full go-to-market strategy across residential, SMB, and enterprise segments, aligning sales execution with brand, demand generation, and customer growth initiatives.
The ideal candidate brings a strong telecommunications background preferably in fiber, broadband, or network services and thrives in a fast-paced, build-from-scratch environment.
Key Responsibilities
Sales Leadership & Revenue Growth
• Develop and execute a comprehensive sales strategy to drive subscriber growth and revenue across all segments (MDU, residential, SMB, enterprise).
• Build, lead, and scale a high-performing sales organization (inside sales, field sales, channel partners).
• Establish KPIs, forecasts, and pipeline management processes to ensure consistent revenue attainment.
• Identify and close strategic partnerships (MDU owners, developers, municipalities, channel partners).
Marketing Strategy & Demand Generation
• Own and execute integrated marketing strategies including digital, field marketing, brand, and community engagement.
• Drive demand generation campaigns to support new market launches and network expansions.
• Oversee customer acquisition funnels, CAC optimization, and lead conversion metrics.
• Manage brand positioning and messaging to differentiate in competitive fiber and broadband markets.
Go-To-Market & Product Alignment
• Partner with operations, network, and product teams to align market launches with sales and marketing plans.
• Develop pricing, packaging, and promotional strategies based on competitive and market insights.
• Support new market entry strategies, including pre-launch and launch campaigns.
Operational Leadership
• Build scalable processes, tools, and reporting across CRM, marketing automation, and analytics platforms.
• Manage budgets across sales and marketing functions with a focus on ROI and efficient growth.
• Provide regular reporting and insights to executive leadership and investors.
Customer & Market Insight
• Leverage market data, competitive intelligence, and customer feedback to refine strategy.
• Champion customer experience across the lifecycle, from acquisition through retention.
Qualifications
• 8--12+ years of experience in sales and/or marketing leadership within telecommunications, ISP, fiber, or related technology sectors.
• Proven track record of driving revenue growth in a high-growth or startup environment.
• Experience selling fiber, broadband, or network solutions to residential, MDU, and/or enterprise customers.
• Strong leadership experience building and managing sales and marketing teams.
• Deep understanding of telecom sales cycles, channel models, and infrastructure-driven go-to-market strategies.
• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Data-driven mindset with strong analytical and forecasting capabilities.
• Excellent communication, leadership, and cross-functional collaboration skills.
Preferred Qualifications
• Experience in fiber overbuilds, greenfield market launches, or rapid network expansion.
• Background in MDU/bulk agreements, municipal partnerships, or channel sales.
• MBA or relevant advanced degree (preferred but not required).
What We Offer
• Competitive base salary + performance-based bonus/commission
• Equity/stock options in a high-growth startup
• Health, dental, and vision benefits
• Opportunity to shape and lead the go-to-market strategy of a rapidly scaling fiber provider
Why Join Us?
This is a unique opportunity to step into a leadership role where you'll directly influence the growth trajectory of a fiber ISP. You'll have the autonomy to build, innovate, and scale while working closely with executive leadership in a high-impact position.