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Martech Manager information

What is a Martech Manager?

A Martech Manager is responsible for overseeing a company's marketing technology stack, ensuring that the right tools and platforms are integrated to support marketing objectives and strategies. They manage the implementation, optimization, and maintenance of marketing software such as CRM systems, email marketing tools, analytics platforms, and automation solutions. Martech Managers work closely with marketing, IT, and data teams to streamline processes, analyze performance, and drive digital marketing success through effective use of technology.

What are the key skills and qualifications needed to thrive as a Martech Manager, and why are they important?

To thrive as a Martech Manager, you need expertise in digital marketing strategies, data analytics, and a strong understanding of marketing technology platforms, often supported by a degree in marketing, IT, or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot or Marketo, and certifications such as Google Analytics or Salesforce are highly valued. Excellent project management, problem-solving, and communication skills help bridge the gap between marketing and technical teams. These capabilities are crucial for optimizing campaign performance, ensuring technology alignment, and driving business growth through effective martech solutions.

What are some common challenges Martech Managers face when integrating new marketing technologies with existing systems?

Martech Managers often encounter challenges when introducing new tools, such as ensuring compatibility with legacy systems, managing data integrity across platforms, and training team members on updated processes. Additionally, coordinating with IT, marketing, and sales departments to align technology implementation with business objectives can require careful planning and communication. Effective change management and a clear roadmap are essential for minimizing disruptions and maximizing the value of new technology investments.

What are the most commonly searched types of Martech jobs in Georgia?

The most popular types of Martech jobs in Georgia are:

What are popular job titles related to Martech Manager jobs in Georgia?

For Martech Manager jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Martech Manager jobs in Georgia look for?

The top searched job categories for Martech Manager jobs in Georgia are:

Martech Manager jobs near you
Infographic showing various Martech Manager job openings in Georgia as of August 2026, with employment types broken down into 53% Full Time, and 47% Contract. Highlights an 60% In-person, and 40% Remote job distribution.

Senior Manager, Brand & Lifecycle Marketing

Cox Automotive

Doraville, GA • On-site

$122K - $204K/yr

Full-time

Medical, Retirement, PTO

Re-posted 9 days ago

Cox Automotive rating

7.7

Company rating: 7.7 out of 10

Based on 144 frontline employees who took The Breakroom Quiz

107th of 152 rated financial services

Job description

**This position is based in Atlanta and is hybrid, reporting into the office two days a week.
The Senior Manager, Brand & Lifecycle Marketing leads the strategy and execution of brand-building and customer reengagement initiatives across Autotrader and KBB. This role owns the integrated approach to attracting customers through brand media and social channels, then reengaging and retaining them through lifecycle marketing across all touchpoints-creating a seamless customer experience from initial awareness through long-term loyalty.
As a strategic leader within the Integrated Media team, this role ensures cohesive brand presence and customer experience while maximizing both reach efficiency and customer lifetime value through coordinated strategies across brand media, social, and multi-channel reengagement programs including email marketing.
What You'll Do
Strategic Leadership & Planning
  • Develop integrated brand and lifecycle marketing strategies that connect brand building with customer retention and reengagement
  • Lead planning for brand media, social, and lifecycle/reengagement marketing aligned with business objectives, partnering with agencies for execution
  • Partner with Director, Business Strategy and business unit leaders to ensure brand and lifecycle strategies support business objectives
  • Partner closely with performance marketing team to create holistic customer engagement strategies across the full funnel
  • Drive strategic alignment across brand-building activities and reengagement activities to create cohesive customer journeys
  • Own the strategic vision for how brand investments convert to engaged, retained customers

Brand Media & Lifecycle Strategy Oversight
  • Own brand media planning and buying strategy across TV, streaming, display, OOH, audio, social and sponsorships, as well as other brand-building channels
  • Partner with media agencies to develop media strategies, evaluate recommendations, and optimize media mix
  • Partner with analytics team to measure media effectiveness, reengagement campaign performance, customer lifetime value impact, and attribution
  • Continuously identify optimization opportunities and implement improvements
  • Manage brand media budgets and ensure efficient reach and frequency across target audiences
  • Ensure brand media strategies support both awareness objectives and downstream reengagement opportunities
  • Set strategic direction for social media across paid and organic channels
  • Develop aggressive testing plans across all channels, test continuously
  • Ensure social presence drives both brand awareness and customer engagement
  • Ensure social strategy complements and reinforces lifecycle reengagement efforts
  • Develop comprehensive cross-channel reengagement and lifecycle marketing strategies including SMS, email, app, etc.
  • Partner with MarTech team to leverage marketing automation, personalization, and AI-driven optimization for reengagement
  • Own customer segmentation and targeting strategies for lifecycle and reengagement campaigns

Team Leadership & Cross-Functional Partnership
  • Lead, mentor, and develop team members
  • Establish team operating rhythms, performance standards, and development plans
  • Partner with Sr. Director Integrated Media, Director Performance Media, Creative, Analytics, and MarTech teams
  • Collaborate with Director, Business Strategy to ensure brand and lifecycle strategies support broader business objectives
  • Manage agency partnerships across brand media, social, and reengagement channels

What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.

Who You Are
Minimum:
  • Bachelor's degree in related discipline and 8 years of marketing experience spanning brand media, lifecycle marketing, and social. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
  • 3+ years in people leadership roles, managing teams and driving cross-functional initiatives
  • Proven track record developing integrated strategies that connect brand building with customer retention
  • Experience managing significant marketing budgets across multiple channels
  • Background working with agencies and holding them accountable for results
  • Brand Marketing Expertise: Deep understanding of brand building, media planning and optimizations
  • Lifecycle & Reengagement Expertise: Strong foundation in customer lifecycle optimization, retention strategies, reengagement tactics across email, SMS, app
  • Social Marketing Knowledge: Understanding paid and organic social strategy, community engagement
  • Data-Driven Approach: Comfortable using analytics to inform strategy, measure incrementality, and demonstrate ROI
  • Exceptional presentation and storytelling skills, ability to translate complex plans into succinct simple story
  • Strong people leadership-develops talent, builds high-performing teams, provides clear direction
  • Excellent strategic thinking-can synthesize complex information and develop clear strategies
  • Strong stakeholder management-can build relationships and influence across functions
  • Budget management expertise
  • Agency management-can brief, evaluate, and hold agencies accountable
  • Travel: 25%

Preferred:
  • Degree in marketing, advertising or related field
  • Experience in complex organizations; automotive, marketplace, or e-commerce experience strongly preferred

Join the Cox family of businesses and make your mark today!
USD 122,600.00 - 204,400.00 per year
Compensation:
Compensation includes a base salary in the range of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets

What Cox Automotive employees say

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About Cox Automotive

Sourced by ZipRecruiter

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Industry

Automobile dealers and technology, communication and media

Company size

5,001 - 10,000 Employees

Headquarters location

Atlanta, GA, US

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