... Workfront, Jira, Rally) • Serve as a backup AEM Author to build, edit, and publish marketing ... DAM and/or Sites), digital asset management, or content operations • Hands-on experience with ...
... Workfront, Jira, Rally) • Serve as a backup AEM Author to build, edit, and publish marketing ... DAM and/or Sites), digital asset management, or content operations • Hands-on experience with ...
Manager, AEM DAM & Marketing Delivery Operations (Truist.com)
$31.75 - $43.50/hr
This role combines hands-on DAM management, content lifecycle coordination, and AEM authoring ... Support Agile workflows, including intake, prioritization, and delivery tracking (Workfront, Jira ...
Manager, AEM DAM & Marketing Delivery Operations (Truist.com)
$31.75 - $43.50/hr
This role combines hands-on DAM management, content lifecycle coordination, and AEM authoring ... Support Agile workflows, including intake, prioritization, and delivery tracking (Workfront, Jira ...
This role supports the ongoing evolution of Adobe Workfront and AEM integrations in the Marketing ... DAM) process and Marketing capabilities. * Establish and maintain enterprise asset management ...
This role supports the ongoing evolution of Adobe Workfront and AEM integrations in the Marketing ... DAM) process and Marketing capabilities. * Establish and maintain enterprise asset management ...
Workfront Dam information
What is a Workfront DAM?
A Workfront DAM (Digital Asset Management) professional manages the storage, organization, and distribution of digital assets using Adobe Workfront’s DAM platform. Their responsibilities include uploading, tagging, categorizing, and controlling access to files such as images, videos, and documents. This ensures that teams can quickly find and use the right assets, maintain brand consistency, and streamline content workflows. Workfront DAM specialists also set up user permissions, manage metadata, and support integration with other tools. Their work is crucial for organizations that handle large volumes of digital content.
What is the difference between Workfront Dam vs Workfront Content Strategist?
| Aspect | Workfront Dam | Workfront Content Strategist |
|---|---|---|
| Primary Role | Digital Asset Management and organization | Content planning and strategy development |
| Required Skills | DAM software proficiency, digital asset organization | Content creation, SEO, audience analysis |
| Work Environment | Marketing, creative teams, digital agencies | Marketing, content teams, brand management |
| Common Certifications | DAM platform certifications, digital marketing |
Workfront Dam focuses on managing and organizing digital assets within marketing and creative teams, ensuring efficient asset retrieval and storage. In contrast, Workfront Content Strategist develops content plans aligned with marketing goals, emphasizing content creation, SEO, and audience engagement. While both roles support marketing efforts, they serve different functions: one manages assets, the other strategizes content delivery.
How does a Workfront DAM specialist collaborate with creative and marketing teams to streamline asset management?
A Workfront DAM (Digital Asset Management) specialist works closely with creative and marketing teams to ensure that digital assets—like images, videos, and documents—are organized, accessible, and up to date. They help establish and maintain metadata standards, manage user permissions, and facilitate workflows for asset approval and distribution. Regular collaboration includes training team members on DAM best practices, troubleshooting access issues, and optimizing processes to reduce bottlenecks, ultimately supporting faster project delivery and brand consistency.
What skills and qualifications are needed to thrive as a Workfront DAM specialist?
To thrive as a Workfront DAM Specialist, you need expertise in digital asset management, metadata standards, and organizational workflows, often backed by experience in marketing operations or content management. Familiarity with Workfront DAM (formerly known as Adobe Workfront DAM), related software, and digital asset lifecycle tools is crucial, and certifications in Workfront or DAM systems can be beneficial. Strong attention to detail, communication, and project management abilities help individuals excel in coordinating stakeholders and ensuring asset accuracy. These skills ensure efficient digital asset organization, streamlined workflows, and effective cross-team collaboration, ultimately maximizing the value of digital content.
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What job categories do people searching Workfront Dam jobs in Georgia look for? The top searched job categories for Workfront Dam jobs in Georgia are:
What cities in Georgia are hiring for Workfront Dam jobs? Cities in Georgia with the most Workfront Dam job openings:
Full-time
Re-posted 18 days ago
Truist rating
7.9
Based on 117 frontline employees who took The Breakroom Quiz
79th of 170 rated banks
Job description
Job Summary:
Truist is a financial services company seeking a high-performing individual contributor to support day-to-day execution and governance of Adobe Experience Manager (AEM) Digital Asset Management (DAM) while also supporting Marketing Delivery. The role involves hands-on DAM management, content lifecycle coordination, and AEM authoring support, ensuring assets and content are structured, compliant, and efficiently delivered.
Responsibilities:
• Day-to-day administration of AEM DAM, including asset ingestion, organization, metadata tagging, and archival
• Execute and uphold taxonomy, naming conventions, and metadata standards to ensure asset discoverability and reuse
• Coordinate with Creative, Content, and Channel partners on asset intake, versioning, and usage rights compliance
• Manage asset lifecycle activities including approvals, expiration tracking, archival, and retirement
• Maintain overall DAM hygiene, including duplication management and storage optimization
• Ensure assets meet brand, accessibility (WCAG), and regulatory standards
• Help drive the future state vision on Content Management
• Support execution of the end-to-end content lifecycle, from intake through publishing and decommissioning
• Follow and reinforce established governance processes, workflows, and documentation standards
• Ensure content accuracy, version control, and alignment with disclosures and compliance requirements
• Partner with Legal, Compliance, and Marketing stakeholders to support review and approval workflows
• Identify and suggest process improvements to increase efficiency and reduce operational risk
• Support Agile workflows, including intake, prioritization, and delivery tracking (Workfront, Jira, Rally)
• Serve as a backup AEM Author to build, edit, and publish marketing content
• Assemble pages using templates, components, and content fragments in alignment with UX and brand standards
• Configure page properties, metadata, tagging, and navigation elements
• Support content updates, publishing schedules, and campaign launches
• Troubleshoot basic rendering, linking, and layout issues within AEM
• Work closely with Audience Builders, Channel Leads, Content Creators, UX, Creative, Legal, and MarTech partners
• Support content intake, requirements clarification, and delivery coordination
• Maintain clear documentation for asset libraries, governance practices, and content builds
• Help ensure alignment on asset usage, lifecycle expectations, and publishing readiness
• Perform QA to ensure accuracy, consistency, accessibility, and responsiveness of assets and content
• Validate correct asset usage, formatting, and rendering across devices and channels
• Identify inefficiencies in workflows and recommend practical, scalable improvements
• Support testing and optimization efforts through accurate content and asset implementation
• Ensure all work adheres to corporate governance, accessibility, and regulatory standards
• Maintain audit readiness through proper documentation and process adherence
• Manage rights-managed assets, licensing constraints, and expiration tracking
• Help protect the integrity of customer-facing content in a regulated environment
Qualifications:
Required:
• Bachelor’s degree in Marketing, Digital Media, Information Management, or related field (or equivalent experience)
• 5+ years of experience in AEM (DAM and/or Sites), digital asset management, or content operations
• Hands-on experience with metadata, taxonomy, and asset governance practices
• Experience supporting content lifecycle processes within a CMS environment
• Strong attention to detail with a focus on accuracy, compliance, and quality control
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment
Preferred:
• Experience in financial services or other regulated industries
• Strong working knowledge of AEM DAM and familiarity with AEM Sites authoring
• Understanding of SEO, accessibility (WCAG), and digital content best practices
• Experience working in Agile delivery environments (Workfront, Jira, Rally)
• Familiarity with Adobe Experience Cloud tools (Analytics, Target, AEP)
• Basic HTML/CSS troubleshooting skills
Company:
Truist is the sixth-largest commercial bank in the U.S. Founded in 2019, the company is headquartered in Charlotte, USA, with a team of 10001+ employees. The company is currently Late Stage.
Truist is a financial services company seeking a high-performing individual contributor to support day-to-day execution and governance of Adobe Experience Manager (AEM) Digital Asset Management (DAM) while also supporting Marketing Delivery. The role involves hands-on DAM management, content lifecycle coordination, and AEM authoring support, ensuring assets and content are structured, compliant, and efficiently delivered.
Responsibilities:
• Day-to-day administration of AEM DAM, including asset ingestion, organization, metadata tagging, and archival
• Execute and uphold taxonomy, naming conventions, and metadata standards to ensure asset discoverability and reuse
• Coordinate with Creative, Content, and Channel partners on asset intake, versioning, and usage rights compliance
• Manage asset lifecycle activities including approvals, expiration tracking, archival, and retirement
• Maintain overall DAM hygiene, including duplication management and storage optimization
• Ensure assets meet brand, accessibility (WCAG), and regulatory standards
• Help drive the future state vision on Content Management
• Support execution of the end-to-end content lifecycle, from intake through publishing and decommissioning
• Follow and reinforce established governance processes, workflows, and documentation standards
• Ensure content accuracy, version control, and alignment with disclosures and compliance requirements
• Partner with Legal, Compliance, and Marketing stakeholders to support review and approval workflows
• Identify and suggest process improvements to increase efficiency and reduce operational risk
• Support Agile workflows, including intake, prioritization, and delivery tracking (Workfront, Jira, Rally)
• Serve as a backup AEM Author to build, edit, and publish marketing content
• Assemble pages using templates, components, and content fragments in alignment with UX and brand standards
• Configure page properties, metadata, tagging, and navigation elements
• Support content updates, publishing schedules, and campaign launches
• Troubleshoot basic rendering, linking, and layout issues within AEM
• Work closely with Audience Builders, Channel Leads, Content Creators, UX, Creative, Legal, and MarTech partners
• Support content intake, requirements clarification, and delivery coordination
• Maintain clear documentation for asset libraries, governance practices, and content builds
• Help ensure alignment on asset usage, lifecycle expectations, and publishing readiness
• Perform QA to ensure accuracy, consistency, accessibility, and responsiveness of assets and content
• Validate correct asset usage, formatting, and rendering across devices and channels
• Identify inefficiencies in workflows and recommend practical, scalable improvements
• Support testing and optimization efforts through accurate content and asset implementation
• Ensure all work adheres to corporate governance, accessibility, and regulatory standards
• Maintain audit readiness through proper documentation and process adherence
• Manage rights-managed assets, licensing constraints, and expiration tracking
• Help protect the integrity of customer-facing content in a regulated environment
Qualifications:
Required:
• Bachelor’s degree in Marketing, Digital Media, Information Management, or related field (or equivalent experience)
• 5+ years of experience in AEM (DAM and/or Sites), digital asset management, or content operations
• Hands-on experience with metadata, taxonomy, and asset governance practices
• Experience supporting content lifecycle processes within a CMS environment
• Strong attention to detail with a focus on accuracy, compliance, and quality control
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment
Preferred:
• Experience in financial services or other regulated industries
• Strong working knowledge of AEM DAM and familiarity with AEM Sites authoring
• Understanding of SEO, accessibility (WCAG), and digital content best practices
• Experience working in Agile delivery environments (Workfront, Jira, Rally)
• Familiarity with Adobe Experience Cloud tools (Analytics, Target, AEP)
• Basic HTML/CSS troubleshooting skills
Company:
Truist is the sixth-largest commercial bank in the U.S. Founded in 2019, the company is headquartered in Charlotte, USA, with a team of 10001+ employees. The company is currently Late Stage.
About Truist
Sourced by ZipRecruiter
Truist is combining distinctive personal service with investments in innovation to create transformational client experiences. We believe the unique blend of human touch and innovative technology will set us apart, instill confidence, and build deeper levels of trust with our clients
Industry
Finance and insurance
Company size
10,000+ Employees
Headquarters location
Charlotte, NC, US
Year founded
2019