Martech Engineer Jobs in Minnesota (NOW HIRING)

About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.Learn more about Targethere.

The Customer Data Platform (CDP)Product team is a global organization within Marketing that buildsTarget'snext generationconnectedenterpriseand guestexperienceplatforms, unifying guest data and enabling AI-first,real-timepersonalization at scale. We drive the product vision, strategy, and roadmap that fuel growth and transform guest experiences through a modern,human-centered,uniquelyTarget approach.

The Enterprise Audience Platform (EAP) is Target's next-generation capability enabling unified audience creation, segmentation, activation, and measurement across the enterprise.Within Target'sCustomer Data Platform (CDP), EAPpowersonsite/apppersonalization, drivesretail mediamarketing efficiency,enables performance marketing reach,acceleratesincremental contribution, and enables enterprise teams to act on real-time, connected guest insights. The platform integrates upstream identity and guest data, CDP pipelines, real-time computation, audience decisioning engines, and downstream activation channels across Target's marketing and media ecosystem.

As aProduct Director, you will set the overall strategic vision for your product space and product team, are accountable for succeeding against identified business outcomes and metrics, will set and manage the product's budget and financials, set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs).You will createinteroperability across CDP, upstream data sources, downstream campaign and activation systems, and external partner networks. By guiding strategy, financials, discovery, and execution, this leader ensures the platform meets Target's standards for reliability, usability, modern architecture, and enterprise scale.

You will be accountable for building, coaching, and mentoringa strong teamof product owners while also buildinga strongteamculture of progress, transparency, and efficiency across Product teams.You will be responsible to elevate your collective team's performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams.

You will drive product discovery with key stakeholders tovalidatehypotheses and concepts with customers before committing engineering time, as you leadhighly complexwork across multiple pyramids, with interrelated specialties.You willleveragedata and analytics to provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and to deliver recommendations to key stakeholders.

Core responsibilities of this jobaredescribedwithin this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience

• 10+ years of product managementexperience

• Experience building and scalingdata platforms in martech/adtech, audienceplatforms,orpersonalization

• Experience leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration

• Demonstrated ability to work closely with engineering, data science, and architecture teams to develop scalable, cloud-native, near-real time pipelines and high-reliability systems

• Strong communicationskills with a proventrack recordinfluencing senior leaders and cross-functional stakeholders across large enterprise organizations

• Expert in agile product development (e.g., user stories, iterative development, scrum teams, sprints, personas) with experience shaping complex, multi-pyramid initiatives

• Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making

• Experience delivering AI-powered and agentic automation capabilities, including decision engines, and end-to-end workflow automation

• Proven success driving platform modernization - including cloud migration, real-time analytics, data quality frameworks, governance, and privacy-forward design

• Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media & technology partners