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Martech Engineer Jobs in Minnesota (NOW HIRING)

Optimizely

AI Customer Strategist

Minneapolis, MN

$126K - $163K/yr

So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech. But here ... Engineers, and Customer Success collegues to deliver shared customer outcomes Builds trust and ...

111 Cambria Company LLC

GTM Architect

Eden Prairie, MN · On-site

$146K - $191K/yr

Mentor developers, offering direct guidance on technical issues and complex work items ... Stay current with MarTech, SalesTech, and AI automation trends, sharing best practices with the ...

Cambria

GTM Architect

Eden Prairie, MN

$146K - $191K/yr

Mentor developers, offering direct guidance on technical issues and complex work items ... Stay current with MarTech, SalesTech, and AI automation trends, sharing best practices with the ...

Cambria

GTM Architect

Eden Prairie, MN · On-site

$146K - $191K/yr

Mentor developers, offering direct guidance on technical issues and complex work items ... Stay current with MarTech, SalesTech, and AI automation trends, sharing best practices with the ...

Medium

Director, Product (Minneapolis)

Minneapolis, MN · On-site

$243K - $254K/yr

You will work directly with Product, Data Engineering, Client Services, and Commercial teams to ... martech, or data-driven environments. * Demonstrated experience defining and scaling products ...

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Martech Engineer information

How does a martech engineer typically collaborate with marketing and IT teams to implement new technologies?

A Martech Engineer serves as a bridge between marketing and IT, working closely with both teams to assess business needs and translate them into technical requirements. They often participate in cross-functional meetings to align marketing goals with technology solutions, such as integrating new platforms or optimizing existing tools. Communication is key in this role, as Martech Engineers must ensure that marketing teams understand technical possibilities and limitations while also guiding IT teams on marketing priorities. This collaborative approach helps streamline project timelines and ensures successful technology adoption.

What is the difference between Martech Engineer vs Marketing Automation Specialist?

AspectMartech EngineerMarketing Automation Specialist
CredentialsBachelor's in Marketing, Computer Science, or related field; certifications in marketing technology toolsSimilar credentials; certifications in marketing automation platforms like HubSpot, Marketo
Work EnvironmentTechnical teams, marketing departments, often involved in system integrationsMarketing teams, focusing on campaign automation and lead nurturing
Employer & Industry UsageTech-driven marketing companies, agencies, large enterprisesDigital marketing agencies, in-house marketing teams
Search & Comparison IntentUnderstanding technical roles in marketing tech stackFocus on campaign automation and lead management

The Martech Engineer and Marketing Automation Specialist roles overlap in marketing technology but differ in technical depth and focus. Martech Engineers handle system integrations and technical infrastructure, while Marketing Automation Specialists focus on campaign execution and lead nurturing. Both roles are essential in modern marketing teams, often working together to optimize marketing technology and campaigns.

What are the key skills and qualifications needed to thrive as a martech engineer?

To thrive as a Martech Engineer, you need a solid background in web development, data integration, and digital marketing concepts, often supported by a degree in computer science, marketing, or a related field. Expertise with marketing automation platforms (like Salesforce Marketing Cloud or HubSpot), tag management systems, and analytics tools is typically required. Strong problem-solving, communication, and project management skills set standout candidates apart in this role. These skills and qualities are essential for effectively implementing, optimizing, and maintaining marketing technology solutions that drive business growth.

What is a martech engineer?

A Martech Engineer is a technology professional who specializes in implementing, managing, and optimizing marketing technology systems within an organization. They bridge the gap between marketing and IT by ensuring that marketing platforms, tools, and data integrations work seamlessly together. Martech Engineers help marketers leverage data, automation, and software to create efficient and effective marketing campaigns. Their responsibilities often include managing customer data platforms (CDPs), integrating analytics tools, and supporting marketing automation processes. This role is critical for organizations aiming to maximize the return on investment from their marketing technology stack.
What job categories do people searching Martech Engineer jobs in Minnesota look for? The top searched job categories for Martech Engineer jobs in Minnesota are:
Martech Engineer jobs near you
Infographic showing various Martech Engineer job openings in Minnesota as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution.

Sr. Data Scientist - Marketing Science & Offerings

Ovative group

Minneapolis, MN • On-site

Full-time

Medical, Retirement, PTO

Re-posted 14 days ago

Job description

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

As the Senior Data Scientist, you will play a key role in

  • Developing advanced marketing measurement capabilities that unlock our company vision to transform the measure of marketing success. You will be at the forefront of developing and deliveringdifferentiatedAIassistedmarketing data science and measurement solutions focused on maximizing profitable enterprise revenue and customer value for our clients.

  • Partnering with driven, solution-minded experts, business leaders, analysts, and scientists atOvativein engaging with clients, and defining approaches and road maps for solutions to client problems.

  • Technical mentoring of junior data scientists, guiding their algorithmic, testing methodological approaches, and reviewing their code.

  • Working with technology leaders, productownersand engineers to convert novel solutions developed to scalable new services and productofferingsatOvative.

  • Being a part of an inclusive culture that inspires and motivates the team and attracts new, diverse technical talent to the organization.

Responsibilities of a Sr. Data Scientist:

  • Lead technical contributor in a high-performance data science & advanced analytics team, responsible for your team's productivity, operational excellence, and business impact

  • Drive value across multiple business verticals by leading the technical development and deployment of impactful and interpretable models

  • Partner closely with Engineering and Product Management to scale your team's innovative measurement solutions into product and service offerings

  • Provide mentoring, training, and other opportunities for effective technical development of data scientists

  • Assistwith technical parts of business development as needed, including RFP response,salesand conferencepresentationsusingAIassistancewhere applicable.

  • Build strong relationships across the organization to understandinternal stakeholder needs for trusted data science support

Requirements:

  • 5+ years of hands-on experiencein data science, analytics, or a related quantitative field, with a strongtrack recordof delivering business value through technical innovation.

  • Proven success as atechnical contributor in high-performing data science teams, preferably withinproduct-centric or consulting environments.

  • Very Important: Ability to quickly learn and execute

  • Expertiseinadvanced statistical modeling and machine learning, with hands-on experiencepreferredin techniques such as:

  • Media Mix Modeling (MMM)

  • Incrementality Testing/ Causal Inference

  • AttributionModeling

  • CustomerAnalytics:Lifetime Value (CLV) Modeling,Segmentation

  • Generative AI Data Science

  • Proficiencyinthe following preferredprogramming and data environments:

  • Languages:SQL, and/or R or Python

  • Tools: Git, Docker,MLOps,POSITIDEs, cloud notebooks,Frameworks like Shiny,Streamlit,etc

  • Dataplatforms:BigQuery, Databricks

  • Familiarity withcloud infrastructure and deployment practices(e.g., AWS/GCP/Azure),MLOpspipelines, and containerizationis a plus.

  • Experience withBayesian/Probabilisticmodelingframeworks (e.g.,PyMC, Stan) is a plus.

  • Strongbusiness acumen, especially withindigital and traditional marketing domains; ability to translate data insights into clear strategic recommendations.

  • Excellent communicator: able to lead conversations withtechnical and non-technical stakeholders, including senior client partners and internal executives.

  • Demonstratedleadership and mentorship skills; able tothink independently,guide junior team members and influence cross-functional teams.

  • Bonus: Familiarity withGenerative AIapplications in marketing analytics (e.g., using LLMs for data summarization, content tagging, or creative testing insights).

Pay Transparency

AtOvative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.Actualoffers are made with consideration for relevant experience andanticipatedimpact.Additionalbenefits information is provided below.

For ourSr. Data Scientistpositions, our compensation ranges from $90,000to $132,000, which is inclusive of a 20% bonus.

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we've been recognized as a Top Workplace for tenyears running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We're rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

  • Access to all office spaces in MSP, NYC, and CHI

  • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

  • Generous paid vacation policy

  • 401k match program

  • Top-notch health insurance options, inclusive of same sex partners

  • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

  • Monthly stipend for your mobile phone and data plan

  • Sabbatical program

  • Charitable giving via our time and a financial match program

  • Shenanigan's Day

Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!

Apply