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Martech Engineer Jobs in California (NOW HIRING)

Match Group

Sr. Software Engineer, MarTech

Los Angeles, CA · On-site

$180K - $215K/yr

About the team The Marketing Technology (MarTech) team is a newly formed team building the ... About the role We're hiring a versatile engineer who can work on a mobile platform (iOS or Android ...

Match Group

Sr. Software Engineer, MarTech

Palo Alto, CA · On-site

$215K/yr

About the team The Marketing Technology (MarTech) team is a newly formed team building the ... About the role We're hiring a versatile engineer who can work on a mobile platform (iOS or Android ...

Better Career

Sales Engineer, AI GTM

San Francisco, CA

$200K - $270K/yr

Sales Engineer Define and own the demo/POC experience for a hyper-growth, YC-backed AI startup ... Build and run sandbox POCs to validate integrations with CRM/MarTech stacks like Salesforce ...

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Showing results 21-40

All JobsMartech Engineer JobsMartech Engineer Jobs in California

Martech Engineer information

See California salary details

$43.4K

$105K

$171.2K

How much do martech engineer jobs pay per year?

As of Aug 18, 2026, the average yearly pay for martech engineer in California is $104,993.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $130,800.00 per year, depending on experience, location, and employer.

What is a martech engineer?

A Martech Engineer is a technology professional who specializes in implementing, managing, and optimizing marketing technology systems within an organization. They bridge the gap between marketing and IT by ensuring that marketing platforms, tools, and data integrations work seamlessly together. Martech Engineers help marketers leverage data, automation, and software to create efficient and effective marketing campaigns. Their responsibilities often include managing customer data platforms (CDPs), integrating analytics tools, and supporting marketing automation processes. This role is critical for organizations aiming to maximize the return on investment from their marketing technology stack.

What are the key skills and qualifications needed to thrive as a martech engineer?

To thrive as a Martech Engineer, you need a solid background in web development, data integration, and digital marketing concepts, often supported by a degree in computer science, marketing, or a related field. Expertise with marketing automation platforms (like Salesforce Marketing Cloud or HubSpot), tag management systems, and analytics tools is typically required. Strong problem-solving, communication, and project management skills set standout candidates apart in this role. These skills and qualities are essential for effectively implementing, optimizing, and maintaining marketing technology solutions that drive business growth.

How does a martech engineer typically collaborate with marketing and IT teams to implement new technologies?

A Martech Engineer serves as a bridge between marketing and IT, working closely with both teams to assess business needs and translate them into technical requirements. They often participate in cross-functional meetings to align marketing goals with technology solutions, such as integrating new platforms or optimizing existing tools. Communication is key in this role, as Martech Engineers must ensure that marketing teams understand technical possibilities and limitations while also guiding IT teams on marketing priorities. This collaborative approach helps streamline project timelines and ensures successful technology adoption.

What is the difference between Martech Engineer vs Marketing Automation Specialist?

AspectMartech EngineerMarketing Automation Specialist
CredentialsBachelor's in Marketing, Computer Science, or related field; certifications in marketing technology toolsSimilar credentials; certifications in marketing automation platforms like HubSpot, Marketo
Work EnvironmentTechnical teams, marketing departments, often involved in system integrationsMarketing teams, focusing on campaign automation and lead nurturing
Employer & Industry UsageTech-driven marketing companies, agencies, large enterprisesDigital marketing agencies, in-house marketing teams
Search & Comparison IntentUnderstanding technical roles in marketing tech stackFocus on campaign automation and lead management

The Martech Engineer and Marketing Automation Specialist roles overlap in marketing technology but differ in technical depth and focus. Martech Engineers handle system integrations and technical infrastructure, while Marketing Automation Specialists focus on campaign execution and lead nurturing. Both roles are essential in modern marketing teams, often working together to optimize marketing technology and campaigns.

What are popular job titles related to Martech Engineer jobs in California?

For Martech Engineer jobs in California, the most frequently searched job titles are:

What job categories do people searching Martech Engineer jobs in California look for?

The top searched job categories for Martech Engineer jobs in California are:

What cities in California are hiring for Martech Engineer jobs?

Cities in California with the most Martech Engineer job openings:

Martech Engineer jobs near you
Infographic showing various Martech Engineer job openings in California as of August 2026, with employment types broken down into 67% Full Time, and 33% Contract. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $104,993 per year, or $50.5 per hour.

Sr. Software Engineer, MarTech

Match Group

San Francisco, CA

$180K - $215K/yr

Full-time

Medical, Retirement, PTO

Posted 29 days ago

Job description

Know where you belong!
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn't stop at our products - it's the foundation of every team we hire.
 
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL).  We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

About the team

The Marketing Technology (MarTech) team is a newly formed team building the measurement, attribution, and operations infrastructure that powers user acquisition across Match Group's portfolio of dating apps: Tinder, Hinge, Match, Chispa, The League, Plenty of Fish, and more.

Our charter spans the full path: the marketing and attribution SDKs embedded in the apps, the server-side event delivery that feeds our ad platforms and warehouse, and the tooling marketers use to run campaigns, manage creative, and sync audiences.

About the role

We're hiring a versatile engineer who can work on a mobile platform (iOS or Android) and the backend / full stack. You'll be hands-on in the apps, instrumenting them and building the server-side services behind them, as well as on the marketing operations tooling our teams run on. This is a rare full-spectrum role for someone who genuinely likes owning a feature from the client SDK all the way to the server.

This is a ground-floor opportunity. Because the team is early and serves the entire Match Group portfolio, you'll build the marketing technology that every brand relies on, contribute to the team's foundations and standards as they take shape, and grow your scope alongside the team. You'll also help power our move toward more AI-native marketing operations, building the tooling and agent-ready infrastructure that lets our marketers work in fundamentally new ways. It's a great place to grow: the work has real reach, and there's room to take on more as you do.

Most of all, we're looking for someone who's genuinely passionate about marketing technology: you're excited by attribution, measurement, and the systems that make marketing work, and you want to go deep on the domain rather than treat it as just another stack.

What you'll work on:

Work on this team spans two broad areas, and you'll move between them as priorities shift:

MarTech implementation - keeping our foundational MarTech stack on the clients healthy and well-maintained:

  • Marketing and attribution event instrumentation in our iOS and Android apps

  • Privacy and consent handling

  • Event delivery that feeds our attribution partners, ad platforms, and data warehouse

Marketing operations tooling - building the platforms and services marketers and analysts run on:

  • Programmatic ad-platform management

  • Marketing tooling such as creative management systems and Audience syncing

  • AI/agent-driven workflows and MCP's

What we're looking for:

  • 4+ years building and shipping production software, with hands-on experience on iOS (Swift) or Android (Kotlin), including SDK integration and the App Store / Play Store release lifecycle

  • Full-stack / backend experience: building APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin), or a strong foundation and the drive to grow into it

  • Familiarity with cloud infrastructure and CI/CD

  • Demonstrated ability to take ambiguous or unowned problems (several items in this scope have no current owner) and drive them to resolution

  • Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster

  • Comfort owning your work end to end and moving between the client and the backend

  • Interest in building MCP servers/tools to expose our platforms to Claude and other agents

Nice to have
  • Experience across both iOS (Swift) and Android (Kotlin)

  • Experience with marketing / attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, and the Google Play Install Referrer API

  • Ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM)

  • Experience building LLM-powered or agentic tooling, including MCP

  • MarTech / AdTech domain background

$180,000 - $215,000 a year

The salary range for this position is $180,000 - $215,000.  Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Palo Alto, California. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Our Values
  • Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
  • Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
  • Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
  • Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
  • Safety First: We act with integrity, transparency, and consistency so people feel safe-whether they're swiping, matching, or working alongside us.
  • Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
 
Why Match Group?
 
Our mission is simple - to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
 
Mind & Body - Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness - Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug - Generous PTO and 14 paid holidays so you can unplug
Career - Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family - Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts  
Company Gatherings - We host company events where our employees get to know each other and build a sense of connection and belonging!
 
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.  Period. 
 
If you require a reasonable accommodation to participate in the hiring process - such as during pre-employment testing or interviews - please indicate this by selecting "Yes" in the accommodation request field. We'll reach out to discuss your needs if you're selected for the interview stage.   
 
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