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Martech Engineer Jobs in California (NOW HIRING)

BlastX Consulting

Director, MarTech Engineering

San Francisco, CA · On-site +1

$155K - $185K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Join us as our Director, MarTech Engineering and play a pivotal role in leading high-impact client engagements that drive measurable business results and lasting value. The Director, MarTech ...

NMK Global Inc.

MarTech Lead Engineer

San Francisco, CA · On-site

$120K - $159K/yr

This role blends deep MarTech orchestration expertise with modern big‑data engineering, cloud-native design, and emerging AI‑driven development patterns. The ideal candidate is a hands-on ...

McAfee GmbH

Senior MarTech Engineer (Braze/Claude)

San Jose, CA · On-site

$135.91 - $223.29/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Role Summary We are looking for a Senior AI Engineer to lead the transformation of our marketing ... MarTech Ecosystem: Hands-on experience integrating AI with CDPs (HighTouch), ESPs (Braze, Iterable ...

Match Group

Staff Software Engineer, MarTech

San Francisco, CA · On-site

$225K - $250K/yr

  • Medical

  • Retirement

  • PTO

Building the technical roadmap for our central MarTech services * Defining the architecture other engineers build against * Setting the engineering standards for the team * Identify opportunities for ...

Match Group

Staff Software Engineer, MarTech

Los Angeles, CA · On-site

$225K - $250K/yr

  • Medical

  • Retirement

  • PTO

Building the technical roadmap for our central MarTech services * Defining the architecture other engineers build against * Setting the engineering standards for the team * Identify opportunities for ...

Match Group

Staff Software Engineer, MarTech

San Francisco, CA · On-site

$225K - $250K/yr

  • Medical

  • Retirement

  • PTO

Building the technical roadmap for our central MarTech services * Defining the architecture other engineers build against * Setting the engineering standards for the team * Identify opportunities for ...

Match Group

Staff Software Engineer, MarTech

Palo Alto, CA · On-site

$225K - $250K/yr

  • Medical

  • Retirement

  • PTO

Building the technical roadmap for our central MarTech services * Defining the architecture other engineers build against * Setting the engineering standards for the team * Identify opportunities for ...

Match Group

Staff Software Engineer, MarTech

Palo Alto, CA · On-site

$250K/yr

  • Medical

  • Retirement

  • PTO

Building the technical roadmap for our central MarTech services * Defining the architecture other engineers build against * Setting the engineering standards for the team * Identify opportunities for ...

Match Group, LLC

Sr. Software Engineer, MarTech

Los Angeles, CA · On-site

$180K - $215K/yr

  • Medical

  • Retirement

  • PTO

About the team The Marketing Technology (MarTech) team is a newly formed team building the ... About the role We're hiring a versatile engineer who can work on a mobile platform (iOS or Android ...

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All JobsMartech Engineer JobsMartech Engineer Jobs in California

Martech Engineer information

See California salary details

$43.4K

$105K

$171.2K

How much do martech engineer jobs pay per year?

As of Aug 18, 2026, the average yearly pay for martech engineer in California is $104,993.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $130,800.00 per year, depending on experience, location, and employer.

What is a martech engineer?

A Martech Engineer is a technology professional who specializes in implementing, managing, and optimizing marketing technology systems within an organization. They bridge the gap between marketing and IT by ensuring that marketing platforms, tools, and data integrations work seamlessly together. Martech Engineers help marketers leverage data, automation, and software to create efficient and effective marketing campaigns. Their responsibilities often include managing customer data platforms (CDPs), integrating analytics tools, and supporting marketing automation processes. This role is critical for organizations aiming to maximize the return on investment from their marketing technology stack.

What are the key skills and qualifications needed to thrive as a martech engineer?

To thrive as a Martech Engineer, you need a solid background in web development, data integration, and digital marketing concepts, often supported by a degree in computer science, marketing, or a related field. Expertise with marketing automation platforms (like Salesforce Marketing Cloud or HubSpot), tag management systems, and analytics tools is typically required. Strong problem-solving, communication, and project management skills set standout candidates apart in this role. These skills and qualities are essential for effectively implementing, optimizing, and maintaining marketing technology solutions that drive business growth.

How does a martech engineer typically collaborate with marketing and IT teams to implement new technologies?

A Martech Engineer serves as a bridge between marketing and IT, working closely with both teams to assess business needs and translate them into technical requirements. They often participate in cross-functional meetings to align marketing goals with technology solutions, such as integrating new platforms or optimizing existing tools. Communication is key in this role, as Martech Engineers must ensure that marketing teams understand technical possibilities and limitations while also guiding IT teams on marketing priorities. This collaborative approach helps streamline project timelines and ensures successful technology adoption.

What is the difference between Martech Engineer vs Marketing Automation Specialist?

AspectMartech EngineerMarketing Automation Specialist
CredentialsBachelor's in Marketing, Computer Science, or related field; certifications in marketing technology toolsSimilar credentials; certifications in marketing automation platforms like HubSpot, Marketo
Work EnvironmentTechnical teams, marketing departments, often involved in system integrationsMarketing teams, focusing on campaign automation and lead nurturing
Employer & Industry UsageTech-driven marketing companies, agencies, large enterprisesDigital marketing agencies, in-house marketing teams
Search & Comparison IntentUnderstanding technical roles in marketing tech stackFocus on campaign automation and lead management

The Martech Engineer and Marketing Automation Specialist roles overlap in marketing technology but differ in technical depth and focus. Martech Engineers handle system integrations and technical infrastructure, while Marketing Automation Specialists focus on campaign execution and lead nurturing. Both roles are essential in modern marketing teams, often working together to optimize marketing technology and campaigns.

What are popular job titles related to Martech Engineer jobs in California?

For Martech Engineer jobs in California, the most frequently searched job titles are:

What job categories do people searching Martech Engineer jobs in California look for?

The top searched job categories for Martech Engineer jobs in California are:

What cities in California are hiring for Martech Engineer jobs?

Cities in California with the most Martech Engineer job openings:

Martech Engineer jobs near you
Infographic showing various Martech Engineer job openings in California as of August 2026, with employment types broken down into 67% Full Time, and 33% Contract. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $104,993 per year, or $50.5 per hour.

MarTech Lead Engineer

NMK GLOBAL, INC

San Francisco, CA • On-site

Contractor

Re-posted 5 days ago

Job description


Position : Lead Engineer – Future of Email POD (MarTech Engineering & Orchestration)

Role Overview
The Lead Engineer in the FOE POD is a senior technical leader responsible for architecting, building, and scaling next‑generation marketing technology solutions. This role blends deep MarTech orchestration expertise with modern big‑data engineering, cloud-native design, and emerging AI‑driven development patterns. The ideal candidate is a hands-on technologist who can design resilient systems, guide engineering teams, and partner with cross-functional stakeholders to deliver high‑impact customer engagement capabilities.
Key Responsibilities
Lead end‑to‑end MarTech engineering initiatives across orchestration, data processing, and activation pipelines.
Architect scalable, event‑driven systems that power real‑time marketing experiences and automated customer journeys.
Design and implement orchestration workflows using Adobe Campaign or equivalent enterprise‑grade tools.
Develop high‑performance big‑data applications using Scala, Databricks, Spark SQL, Spark Streaming, and Python.
Build and optimize cloud‑native data pipelines on Azure, including ADF‑based ingestion, transformation, and orchestration.
Apply modern design patterns to ensure reliability, maintainability, and scalability across distributed systems.
Drive AI‑assisted engineering practices including Vibe Coding and other generative‑AI development accelerators.
Collaborate with product, marketing, and data teams to translate business needs into robust technical solutions.
Mentor engineers and elevate engineering standards, code quality, and operational excellence within the POD.
Required Skills & Experience
Deep expertise in MarTech platforms with hands‑on experience in Adobe Campaign or similar orchestration tools.
Strong proficiency in big‑data technologies: Scala, Databricks, Spark SQL, Spark Streaming, Python.
Cloud engineering experience with Azure services, including Azure Data Factory.
Advanced system design capabilities including event‑driven architectures and distributed design patterns.
Experience with AI‑augmented development such as Vibe Coding or comparable frameworks.
Proven ability to lead engineering teams in a fast‑paced, cross‑functional environment.
Strong communication and stakeholder alignment skills with the ability to translate technical concepts into business impact.
Preferred Qualifications
Experience in large‑scale marketing ecosystems (ESP, CDP, personalization engines, real‑time decisioning).
Background in high‑volume data processing supporting customer engagement or growth marketing.
Familiarity with DevOps practices including CI/CD, observability, and automated testing.
Exposure to modern AI/ML pipelines for personalization, segmentation, or content automation.