| Aspect | Marketo It | Marketo Developer |
|---|
| Primary Role | Managing Marketo platform setup, integrations, and technical support | Developing, customizing, and coding Marketo campaigns and programs |
| Required Skills | Platform administration, troubleshooting, basic scripting | Advanced scripting, API integration, HTML/CSS, JavaScript |
| Certifications | Marketo Certified Expert, Marketo Certified Professional | Marketo Certified Expert, developer-specific certifications |
| Work Environment | Technical support teams, marketing operations | Marketing teams, development teams, agencies |
Marketo It roles focus on platform management, support, and technical troubleshooting, while Marketo Developers are responsible for building and customizing campaigns through coding and integrations. Both roles require similar certifications but differ in technical depth and daily tasks.