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About Us
Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution" headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting www.vensure.com .
Position Summary
The Senior Marketing Manager leads reputation management and customer advocacy initiatives that strengthen brand credibility across Vensure and its family of companies while elevating the voice of the client. This role manages review generation, testimonials, case studies, NPS coordination, sentiment reporting, customer reference programs, PR-ready client engagement opportunities, and brand consistency for client-facing collateral such as handbooks, forms, and related materials.
Essential Duties and Responsibilities
• Lead reputation management strategy, including review generation, monitoring, response coordination, and performance tracking across G2 and other relevant review platforms.
• Build and maintain a centralized bank of approved customer testimonials, client quotes, case studies, and proof points for use in sales, marketing, public relations, and executive communications.
• Partner with internal stakeholders to identify strong client stories and coordinate the development of case studies, testimonials, client spotlights, and related marketing assets.
• Ensure the NPS program runs smoothly by supporting survey execution, monitoring response trends, organizing feedback, and escalating issues or insights as needed.
• Analyze customer feedback, reviews, NPS results, and other voice-of-client inputs to identify recurring sentiment themes, opportunities, risks, and areas for improvement.
• Prepare leadership reports summarizing client sentiment, reputation performance, common feedback themes, supporting quotes, and recommended actions.
• Create and manage a customer advocacy group to support prospect reference requests, client interviews, testimonials, case studies, and development of marketing materials.
• Coordinate with sales, service operations, public relations, product marketing, and leadership teams to match appropriate client advocates with approved opportunities.
• Oversee the overall marketing and brand consistency of client-facing collateral, including handbooks, forms, templates, and related materials, ensuring alignment with company standards and messaging.
• Maintain organized processes, documentation, approvals, and governance for testimonial usage, client permissions, reference participation, and collateral updates.
Marginal Functions
• Build, maintain, and promote relationships with internal stakeholders, client-facing teams, and client advocates to support testimonial, reference, PR, and marketing collateral needs.
• Attend webinars, trainings, and industry sessions to stay current on reputation management, customer advocacy, review platform, NPS, and voice-of-customer best practices.
• Support special projects related to client sentiment, branded collateral updates, advocacy initiatives, and other department priorities as assigned by supervisor.
Knowledge, Skills, and Abilities
• Strong understanding of reputation management, customer advocacy, review platforms, testimonial development, and voice-of-client programs.
• Experience analyzing client feedback, NPS results, customer reviews, and sentiment data to identify themes, insights, risks, and recommended actions.
• Excellent writing, editing, and storytelling skills with the ability to translate client feedback into compelling testimonials, case studies, reports, and marketing content.
• Strong project management and organizational skills, including the ability to manage approvals, permissions, content libraries, reporting timelines, and cross-functional deliverables.
• Ability to build relationships with internal stakeholders and client contacts while representing the brand professionally and protecting the client experience.
• Knowledge of brand standards and the ability to review client-facing collateral for consistency, clarity, accuracy, and alignment with company messaging.
• Proficiency with marketing, survey, review management, CRM, reporting, and project management tools preferred.
Required Education & Experience
• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field; equivalent experience may be considered. • 5+ years of experience in marketing, customer marketing, reputation management, customer advocacy, communications, or a related field. • Experience managing customer reviews, testimonials, case studies, NPS or survey programs, client reference initiatives, or voice-of-customer reporting preferred. • Experience working with cross-functional teams to develop branded, client-facing collateral and marketing materials preferred.
Physical, Mental, & Communication Demands
Physical Read Only The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. • Frequently required to sit; occasionally required to stand and walk.
• Specific vision abilities required include close vision, color vision, and ability to adjust focus. • Frequently required to talk and hear. • Moderate concentration/intensity, which includes prolonged mental effort. • Average memory, taking into consideration the amount and type of information. • Noise level in the work environment is usually moderate.
Environmental Conditions
Indoor, office environment. May occasionally have moderate noise level from copiers, W2 or check printers, or co-workers.
This position is eligible for the following benefits:
Health Insurance: Medical, dental, and vision coverage
Retirement Plan: 401(k) with company match
Paid Time Off: PTO, Holidays, Parental leave and Sick Leave provided as required by applicable state law
Other Benefits: Life insurance, short term disability, long term disability, employee assistance program (EAP), flexible spending account (FSA), health savings account (HSA), Identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.
Additional Compensation: [e.g., signing bonus, commission structure] if applicable