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Marketing Software Engineer Jobs in Minnesota (NOW HIRING)

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Full Stack Engineer

Minneapolis, MN · On-site

$75 - $93/hr

Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying ... Follow established software and product engineering best practices, including code quality ...

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Marketing Software Engineer information

What is a Marketing Software Engineer?

A Marketing Software Engineer is a professional who develops and maintains software tools and systems that support marketing strategies, campaigns, and analytics. They work at the intersection of software development and marketing, building solutions such as marketing automation platforms, customer data analytics, email campaign systems, and integrations with third-party marketing tools. Their work helps marketing teams operate more efficiently and make data-driven decisions by leveraging technology. Marketing Software Engineers often collaborate closely with marketers, data analysts, and product managers to align technical solutions with business goals.

How does a Marketing Software Engineer typically collaborate with marketing teams to develop effective solutions?

Marketing Software Engineers work closely with marketing teams to understand campaign goals, customer behavior, and data requirements. They often participate in strategy meetings, translate marketing objectives into technical solutions, and provide insights on automation or analytics tools. Effective collaboration requires clear communication, adaptability, and a strong understanding of both technical and marketing concepts. This cross-functional teamwork enables the engineer to build tools that drive engagement and improve campaign performance.

What are the key skills and qualifications needed to thrive as a Marketing Software Engineer, and why are they important?

To thrive as a Marketing Software Engineer, you need solid programming skills (e.g., JavaScript, Python), an understanding of marketing principles, and a relevant degree in computer science or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and APIs is typically required. Strong problem-solving ability, creativity, and effective communication enable you to translate marketing needs into technical solutions and collaborate across teams. These skills and qualities are crucial to building effective marketing technology solutions that drive business growth and measurable results.

What is the difference between Marketing Software Engineer vs Digital Marketing Specialist?

AspectMarketing Software EngineerDigital Marketing Specialist
Required SkillsProgramming, software development, data analysisContent creation, SEO, social media marketing
Work EnvironmentTech teams, product development, marketing tech toolsMarketing campaigns, content platforms, social media channels
Common EmployersTech companies, e-commerce, startupsAdvertising agencies, brands, media firms

Marketing Software Engineers focus on developing and maintaining marketing technology tools and platforms, requiring coding and technical skills. Digital Marketing Specialists concentrate on executing marketing campaigns, creating content, and optimizing online presence. While both roles support marketing efforts, their core responsibilities and skill sets differ significantly.

Is 25 too late to become a marketing software engineer?

A marketing software engineer role typically requires programming skills and knowledge of marketing tools, which can be learned at any age. Many professionals transition into this field later in their careers by gaining relevant experience through coding, certifications, or self-study, making 25 an appropriate age to start pursuing this career path.

What are popular job titles related to Marketing Software Engineer jobs in Minnesota?

For Marketing Software Engineer jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Marketing Software Engineer jobs in Minnesota look for?

The top searched job categories for Marketing Software Engineer jobs in Minnesota are:

What cities in Minnesota are hiring for Marketing Software Engineer jobs?

Cities in Minnesota with the most Marketing Software Engineer job openings:

Director of Software Engineering (Shoreview)

TSI Incorporated

Shoreview, MN • On-site

$210K - $230K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.


Transworld Systems Inc. rating

4.8

Company rating: 4.8 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

60th of 72 rated call and contact centers


Job description

Director of Software Engineering

Location: Shoreview, MN, US, 55126

Who Are We?

Are you someone that likes new challenges? Do you want to explore new technologies and help solve some of the world’s most difficult problems, like air quality and safety solutions? At TSI, these opportunities are real. Our engineers work with industry-leading experts both internally and externally. We encourage and enable our engineers to get into the field with customers to better understand their issues and solve their problems. At TSI, you make a difference – every day.

Director of Software Engineering at TSI

TSI provides trusted measurement, application guidance, and data analytics solutions that enable customers to make informed decisions. The Director of Software Engineering leads the software organization in support of TSI’s digital transformation strategy, delivering scalable, high-quality solutions across embedded systems, desktop, mobile, network, and cloud/SaaS platforms.

As both a people and technical leader, this role is responsible for hiring, coaching, and retaining top engineering talent, and for building the management bench strength needed to scale the organization. This role partners with Product Management, Program Management, Hardware Engineering, and other cross‑functional leaders to define and execute product development strategies. The Director ensures teams deliver innovative, high quality, secure, and customer‑focused software solutions, using modern architectures, Agile methodologies, and best engineering practices.

The Director oversees multiple teams, including both development and testing, to drive technical excellence, operational efficiency, and organizational growth.

What Will You Do?
  • Directly manage a team of Software Engineering supervisors and/or senior engineers (typically 4-8 direct reports), with indirect oversight of 20+ engineers
  • Own hiring strategy, conduct regular 1:1s, set individual development plans, drive career growth conversations for direct reports, manage personnel issues, and lead performance management processes for the software team
  • Build and maintain a strong engineering culture focused on performance, accountability, and continuous learning
  • Coach Software Engineering supervisors on their own people management skills (delegation, feedback, conflict resolution)
  • Manage team structure and org design decisions, including team topology changes, as the org scales
  • Define and execute software development strategy aligned with business and product goals; balance tech debt maintenance and sustaining work with new product development
  • Define software roadmaps across embedded, cloud, desktop, network, and mobile software to maintain high quality, secure products and ensure alignment with customer needs
  • Support ongoing use of Agile, DevOps, CI/CD, and modern engineering practices, including test‑driven development
  • Oversee software lifecycle, including architecture, development, testing, release, and sustainment
  • Establish and monitor key performance metrics for quality, delivery, and team productivity
  • Promote reuse, modularity, and maintainability across software platforms
  • Ensure compliance with phase‑gate processes, regulatory requirements, and quality standards
  • Collaborate with hardware, marketing, IT, and operations teams on integrated system solutions
  • Support resolution of critical field issues and drive continuous improvement
  • Communicate program status, risks, and tradeoffs to executive leadership
  • Drive innovation in products, leveraging integration of hardware with modern software technologies
  • Develop organizational capabilities through hiring, coaching, mentoring, and succession planning
  • Manage a team of approximately 6 direct reports and approximately 25 total employees
  • Recruit, hire, and retain a high‑performing team
  • Define employee objectives, conduct performance reviews, provide feedback, and make recommendations regarding compensation, promotion, training, and discipline
  • Coach and mentor direct reports
  • Define and execute required training programs to address industry, product, process, and technology training needs
Travel

5% travel anticipated

What Can We Give You?

At TSI, our employees are our most valuable assets, and we care about their health and happiness. We offer a competitive benefits program to keep our employees and their family members protected and foster a healthy work‑life balance. Additionally, we are committed to employee development and growth, and encourage and foster an environment of collaboration, and innovation. Our work has meaning and the products we design and build help protect people and the environment.

Competitive market salary from $210,000- $230,000 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities may be available and awarded at the discretion of the Company.

  • Health Insurance: Comprehensive medical, dental, and vision coverage.
  • Retirement Plan: 401(k) with company match.
  • Paid Time Off Program: Paid time off, paid holidays, and paid floating holidays.
  • Other Benefits: Life insurance, employee assistance program (EAP), and professional development opportunities.

*Pay amount does not guarantee employment for any particular period of time.

Legal authorization to work in the United States without the need for sponsorship. We require proof of eligibility to work in the United States.

EOE/Vet/Disability

EOE/Vet/Disability

TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions. We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes.

Job Segment: Test Engineer, Testing, Embedded, Cloud, Software Engineer, Engineering, Technology

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