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Marketing Software Engineer Jobs in Minnesota (NOW HIRING)

Data & Software Engineer

Minneapolis, MN · On-site

$119K - $143K/yr

Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying ... We are seeking a Data & Software Engineer to join our rapidly growing product and engineering ...

Data & Software Engineer

Minneapolis, MN · On-site

$119K - $143K/yr

They are seeking a Data & Software Engineer to join their product and engineering development team ... working with marketing, analytics and customer data • Experience contributing to data/table ...

Sr. Data & Software Engineer

Minneapolis, MN · On-site

$127K - $168K/yr

Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying ... We are seeking a Sr. Data & Software Engineer to join our rapidly growing product and engineering ...

... as Marketing, Service, Operations and other engineering teams throughout the product development life cycle • Participate in the analysis and specification of embedded software subsystems • ...

Software Engineer I We will consider qualified applicants of all ages who are starting (or ... Partner with other teams including marketing, systems engineering, QA, hardware and regulatory to ...

Sr. Embedded Software Engineer

Saint Paul, MN · On-site

$125K - $164K/yr

This Embedded Software Engineer works independently on the design, development, testing and ... Work cooperatively with Quality, Regulatory, Marketing, and Manufacturing teams. * Work with ...

This Embedded Software Engineer works independently on the design, development, testing and ... Work cooperatively with Quality, Regulatory, Marketing, and Manufacturing teams. * Work with ...

Sr. Embedded Software Engineer

New Brighton, MN · On-site

$131K - $171K/yr

This Embedded Software Engineer works independently on the design, development, testing and ... Work cooperatively with Quality, Regulatory, Marketing, and Manufacturing teams. * Work with ...

Sr. Embedded Software Engineer

New Brighton, MN · On-site

$131K - $171K/yr

This Embedded Software Engineer works independently on the design, development, testing and ... Work cooperatively with Quality, Regulatory, Marketing, and Manufacturing teams. * Work with ...

Software Engineer

Minneapolis, MN · On-site

$64 - $69/hr

ServiceNow Platform Engineer (Contract) We are not accepting C2C or 1099 arrangements. Duration: 12 ... marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text ...

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Showing results 1-20

Marketing Software Engineer information

What is a Marketing Software Engineer?

A Marketing Software Engineer is a professional who develops and maintains software tools and systems that support marketing strategies, campaigns, and analytics. They work at the intersection of software development and marketing, building solutions such as marketing automation platforms, customer data analytics, email campaign systems, and integrations with third-party marketing tools. Their work helps marketing teams operate more efficiently and make data-driven decisions by leveraging technology. Marketing Software Engineers often collaborate closely with marketers, data analysts, and product managers to align technical solutions with business goals.

How does a Marketing Software Engineer typically collaborate with marketing teams to develop effective solutions?

Marketing Software Engineers work closely with marketing teams to understand campaign goals, customer behavior, and data requirements. They often participate in strategy meetings, translate marketing objectives into technical solutions, and provide insights on automation or analytics tools. Effective collaboration requires clear communication, adaptability, and a strong understanding of both technical and marketing concepts. This cross-functional teamwork enables the engineer to build tools that drive engagement and improve campaign performance.

What are the key skills and qualifications needed to thrive as a Marketing Software Engineer, and why are they important?

To thrive as a Marketing Software Engineer, you need solid programming skills (e.g., JavaScript, Python), an understanding of marketing principles, and a relevant degree in computer science or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and APIs is typically required. Strong problem-solving ability, creativity, and effective communication enable you to translate marketing needs into technical solutions and collaborate across teams. These skills and qualities are crucial to building effective marketing technology solutions that drive business growth and measurable results.

What is the difference between Marketing Software Engineer vs Digital Marketing Specialist?

AspectMarketing Software EngineerDigital Marketing Specialist
Required SkillsProgramming, software development, data analysisContent creation, SEO, social media marketing
Work EnvironmentTech teams, product development, marketing tech toolsMarketing campaigns, content platforms, social media channels
Common EmployersTech companies, e-commerce, startupsAdvertising agencies, brands, media firms

Marketing Software Engineers focus on developing and maintaining marketing technology tools and platforms, requiring coding and technical skills. Digital Marketing Specialists concentrate on executing marketing campaigns, creating content, and optimizing online presence. While both roles support marketing efforts, their core responsibilities and skill sets differ significantly.

Is 25 too late to become a marketing software engineer?

A marketing software engineer role typically requires programming skills and knowledge of marketing tools, which can be learned at any age. Many professionals transition into this field later in their careers by gaining relevant experience through coding, certifications, or self-study, making 25 an appropriate age to start pursuing this career path.

What are popular job titles related to Marketing Software Engineer jobs in Minnesota?

For Marketing Software Engineer jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Marketing Software Engineer jobs in Minnesota look for?

The top searched job categories for Marketing Software Engineer jobs in Minnesota are:

What cities in Minnesota are hiring for Marketing Software Engineer jobs?

Cities in Minnesota with the most Marketing Software Engineer job openings:

Data & Software Engineer

Ovative group

Minneapolis, MN • On-site

$119K - $143K/yr

Full-time

Medical, Retirement, PTO

Re-posted 8 days ago


Job description

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

We are seeking a Data & Software Engineer to join our rapidly growing product and engineering development team.
Our company specializes in enterprise-level media measurement and optimization across various industries.
In this role, you will be an integral part of a cross-functional team responsible for creating,optimizing, andmaintainingscalable software and data solutions to enhance performance, stability, and scalability. You will work under the guidance of experienced team members and closely collaborate with stakeholders throughout the entire software development lifecycle, from concept to deployment.
The ideal candidate will havea strong foundationin iterative development practices, familiarity with version control systems like GitHub, and a passion for developing both conceptual and pragmatic problem-solving skills. You are curious about using modern AI tools as part of your daily workflow and can balance AI-assisted development with rigorous testing, documentation, and review. Your attention to detail and communication skills, both written and oral, will enable you to work directly with a variety of users, understand theirobjectives, and contribute to translating them into technical requirements and solutions. As a valuable team member, you will be encouraged to learn and grow in a supportive environment, activelyparticipatein team activities, andsetthe foundation for your professional development.

Responsibilities of a Data & Software Engineer:

Assistin designing, developing, testing, and deploying software solutions that align with business and technical requirements.

Contribute to the effort ofidentifyingopportunities for automation with a focus on the operational stability of software applications and systems

Collaborate with your team to support translating business goals and user requirements into detailed, actionable technical requirements

Contribute to documentation and technical requirements, including software designs, evaluation plans, test results, technical manuals and formal recommendations and reports

Contribute to the creation and maintenance of robust, performant solutions that provide high customer impact at scale

Provide technicalassistanceto teammates as needed through collaboration and by sharing yourexpertise

Follow established software and product engineering best practices, including code quality, documentation, deployment, and testing.

Explorenew technologiesand tools under guidance to enhance software development.

Troubleshoot software issues with support from senior team members as needed.

Participatein technical knowledge sharing with other team members.

Stay current with emerging technology and software engineering innovations and continuously enhance skills.

Adhere to SDLC and DevOps best practices,maintaininghigh standardsof quality and security across all phases of development.

Leverage AI-assisted development tools (e.g., GitHub Copilot, Claude, internal LLM tooling) to explore solution options, generate scaffolding code, and improve development velocity whilemaintainingcode quality and security.

Requirements:

3+ years of relevant data & software engineering development experience

Proficiencyin SQL, Python, command-line tools, and ETL/ELT pipelines for large datasets, including AI and analytics use cases

Familiarity with cloud platforms and modern AI concepts/tools, such as GCP, AWS, AI/ML APIs, vector databases, embeddings, and retrieval

Strong attention to detail, communication skills, anda track recordof knowledge-sharing with team members

Preferred:

Experience with iterative development and Agile methodologies, including familiarity withSAFeor similar scaled frameworks.

Experience with AI/ML frameworks or APIs (e.g., OpenAI,HuggingFace,LangChain, or similar)

Experience working with data warehouses and big data tools (e.g.,BigQuery, Databricks)

Experience working with APIs for data retrieval

Experience building lightweight internal tools, agents, or workflows that orchestrate LLM calls (e.g., prompt templates, retrieval-augmented generation, or scripted helpers for teammates).

Experience working with marketing,analyticsand customer data

Experience contributing to data/table architecture

Experience integrating data models within software

Pay Transparency

AtOvative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.Actual offers are made with consideration for relevant experience andanticipatedimpact.Additionalbenefits information is provided below.

For our Data & Software Engineer positions, our compensation ranges from$75,000 to $93,000, which is inclusive of a15% bonus.

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we've been recognized as a Top Workplace for tenyears running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We're rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

  • Access to all office spaces in MSP, NYC, and CHI

  • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

  • Generous paid vacation policy

  • 401k match program

  • Top-notch health insurance options, inclusive of same sex partners

  • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

  • Monthly stipend for your mobile phone and data plan

  • Sabbatical program

  • Charitable giving via our time and a financial match program

  • Shenanigan's Day

Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!