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Marketing Software Engineer Jobs in Minnesota (NOW HIRING)

Optimizely

Senior Staff Software Engineer

Minneapolis, MN

$127K - $168K/yr

We're here to cut through it- with AI that actually works for marketers. From AI-powered content ... What You Will Do As a Senior Staff Engineer, you will be a technical leader responsible for shaping ...

Shutterfly

Senior Principal Software Engineer

Eden Prairie, MN · Remote

$128K - $176K/yr

We are seeking a Senior Principal Software Engineer to lead the design and development of next ... Marketing technology and lifecycle platforms * Mentor senior engineers and leaders; raise the bar ...

Shutterfly

Senior Principal Software Engineer

Eden Prairie, MN · Remote

$128K - $176K/yr

We are seeking a Senior Principal Software Engineer to lead the design and development of next ... Marketing technology and lifecycle platforms * Mentor senior engineers and leaders; raise the bar ...

Kobie Marketing

Senior Software Engineer

Minneapolis, MN · On-site

$127K - $168K/yr

Join a National Top Workplace Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We're always looking ...

Best Buy

Engineer II - AI Foundations

Minneapolis, MN · On-site +1

$101K - $139K/yr

Bachelor's degree in IT, Computer Science, Engineering, Business, Marketing or related field OR equivalent combination of education and/or experiences * 2 years of experience in technology, software ...

TSI, Inc.

Director of Software Engineering

Shoreview, MN · On-site

$255K/yr

Director of Software Engineering at TSI TSI provides trusted measurement, application guidance, and ... Collaborate with hardware, marketing, IT, and operations teams on integrated system solutions

Best Buy

Engineer II - AI Foundations

Richfield, MN · On-site

$93K - $166K/yr

Bachelor's degree in IT, Computer Science, Engineering, Business, Marketing or related field OR equivalent combination of education and/or experiences * 2 years of experience in technology, software ...

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All JobsMarketing Software Engineer JobsMarketing Software Engineer Jobs in Minnesota

Marketing Software Engineer information

What is a Marketing Software Engineer?

A Marketing Software Engineer is a professional who develops and maintains software tools and systems that support marketing strategies, campaigns, and analytics. They work at the intersection of software development and marketing, building solutions such as marketing automation platforms, customer data analytics, email campaign systems, and integrations with third-party marketing tools. Their work helps marketing teams operate more efficiently and make data-driven decisions by leveraging technology. Marketing Software Engineers often collaborate closely with marketers, data analysts, and product managers to align technical solutions with business goals.

How does a Marketing Software Engineer typically collaborate with marketing teams to develop effective solutions?

Marketing Software Engineers work closely with marketing teams to understand campaign goals, customer behavior, and data requirements. They often participate in strategy meetings, translate marketing objectives into technical solutions, and provide insights on automation or analytics tools. Effective collaboration requires clear communication, adaptability, and a strong understanding of both technical and marketing concepts. This cross-functional teamwork enables the engineer to build tools that drive engagement and improve campaign performance.

What are the key skills and qualifications needed to thrive as a Marketing Software Engineer, and why are they important?

To thrive as a Marketing Software Engineer, you need solid programming skills (e.g., JavaScript, Python), an understanding of marketing principles, and a relevant degree in computer science or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and APIs is typically required. Strong problem-solving ability, creativity, and effective communication enable you to translate marketing needs into technical solutions and collaborate across teams. These skills and qualities are crucial to building effective marketing technology solutions that drive business growth and measurable results.

What is the difference between Marketing Software Engineer vs Digital Marketing Specialist?

AspectMarketing Software EngineerDigital Marketing Specialist
Required SkillsProgramming, software development, data analysisContent creation, SEO, social media marketing
Work EnvironmentTech teams, product development, marketing tech toolsMarketing campaigns, content platforms, social media channels
Common EmployersTech companies, e-commerce, startupsAdvertising agencies, brands, media firms

Marketing Software Engineers focus on developing and maintaining marketing technology tools and platforms, requiring coding and technical skills. Digital Marketing Specialists concentrate on executing marketing campaigns, creating content, and optimizing online presence. While both roles support marketing efforts, their core responsibilities and skill sets differ significantly.

Is 25 too late to become a marketing software engineer?

A marketing software engineer role typically requires programming skills and knowledge of marketing tools, which can be learned at any age. Many professionals transition into this field later in their careers by gaining relevant experience through coding, certifications, or self-study, making 25 an appropriate age to start pursuing this career path.

What are popular job titles related to Marketing Software Engineer jobs in Minnesota?

For Marketing Software Engineer jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Marketing Software Engineer jobs in Minnesota look for?

The top searched job categories for Marketing Software Engineer jobs in Minnesota are:

What cities in Minnesota are hiring for Marketing Software Engineer jobs?

Cities in Minnesota with the most Marketing Software Engineer job openings:

Marketing Software Engineer jobs near you

Senior Staff Software Engineer

Optimizely

Minneapolis, MN

$127K - $168K/yr

Full-time

Re-posted 2 days ago

Job description

We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.
 
From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.
 
10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech.
 
But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.
 
If you want to be part of a team that's shaping the future of marketing technology - and actually enjoys doing it - you're in the right place.
Find us on Instagram: @optimizely
Introduction

Optimizely Analytics is the industry leading warehouse native analytics platform. We are used by Canva, Grammarly, Capital One, and many more to unlock data-driven decisions for experiment analysis, product analytics, sales analytics and beyond. You will work in a small, nimble team. Our team prides itself on shipping with speed and having our engineers be make product and design decisions with ownership and autonomy. As the newest addition to the Optimizely product portfolio, with a rapidly growing customer base there is tremendous opportunity to work on exciting and impact areas of the product.

What You Will Do

As a Senior Staff Engineer, you will be a technical leader responsible for shaping the foundation of Optimizely Analytics' core platform - including the query compilation engine and our custom DSL, NetScript - and scaling these systems to meet the needs of our rapidly growing customer base.

Job Responsibilities
  • Own and evolve the architecture of Optimizely Analytics' query compilation engine and NetScript DSL, ensuring they scale reliably and securely across diverse warehouse environments.
  • Drive technical excellence across the engineering organization by setting standards for code quality, query performance, system design, observability, and operational best practices.
  • Collaborate closely with Product, UX, and Application Engineering teams to deliver impactful features while ensuring architectural soundness and scalability.
  • Mentor and guide senior and mid-level engineers, fostering technical growth and elevating the overall team's capabilities.
  • Anticipate and address complex system challenges such as query optimization, SQL compilation, fault tolerance, and data-intensive analytical workloads.
  • Influence product and platform direction, leveraging deep technical insight in analytics and query languages to shape roadmap decisions and ensure backend systems align with long-term business strategy.
Knowledge and Experience
  • Bachelor's degree in Computer Science, or equivalent practical experience.
  • 10+ years of software development experience with strong foundations in data structures, algorithms, and distributed systems.
  • 7+ years of backend experience building, deploying, and operating large-scale distributed systems in production.
  • Deep expertise in system design, API design, scalability, and performance tuning, with strong SQL proficiency and an understanding of analytical query patterns.
  • Proficiency in at least one modern backend programming language (Java preferred).
  • Hands-on experience with cloud-native architectures, containerization, orchestration, and CI/CD pipelines.
  • Experience with query engines, compilers, interpreters, or domain-specific language (DSL) design.
  • Prior experience as a staff or principal engineer, driving large cross-functional initiatives to completion with org-wide technical influence.
  • Experience building enterprise-grade analytics infrastructure or data platforms that handle high-volume, low-latency analytical workloads.
  • Proven ability to influence architecture and technical strategy across multiple teams.
  • A track record of mentoring engineers and scaling engineering organizations.
  • Familiarity with warehouse-native architectures (Snowflake, BigQuery, Redshift, Databricks) and advanced SQL optimization techniques.
  • Passion for working in fast-paced environments where you wear multiple hats and influence both product and technology.

We Would Love to See

  • Prior experience as a staff or principal engineer, driving large cross-functional initiatives to completion with org-wide technical influence.
  • Experience building enterprise-grade analytics infrastructure or data platforms that handle high-volume, low-latency analytical workloads.
  • Proven ability to influence architecture and technical strategy across multiple teams.
  • A track record of mentoring engineers and scaling engineering organizations.
  • Familiarity with warehouse-native architectures (Snowflake, BigQuery, Redshift, Databricks) and advanced SQL optimization techniques.
  • Passion for working in fast-paced environments where you wear multiple hats and influence both product and technology.
Education

Bachelor's Degree (Computer Science or engineering preferred) or equivalent work experience

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Total Target Compensation range: $174,000-$295,000

Optimizely considers several factors when extending an offer, including but not limited to the role and associated responsibilities, a candidate's work experience, education/training, and key skills.

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