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Marketing Research Jobs (NOW HIRING)

Tamus

Director of EnMed Research

Houston, TX

These efforts will collectively strengthen SEM's position as a leading translational research enterprise at the intersection of engineering and medicine. What you need to know Salary: Will ...

Andersen

Market Research Manager

Cottage Grove, MN · On-site

$111K - $172K/yr

POSITION PURPOSE Develop and manage the annual marketing research plan including selecting appropriate research methodologies and supporting techniques to meet defined business objectives which may ...

SUNY Geneseo

Adjunct Lecturer in Marketing

Geneseo, NY · On-site

Possible teaching assignments include courses on principles of marketing, consumer behavior, sales management, marketing communications, internet marketing, or marketing research. Applicant cover ...

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How much do marketing research jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for marketing research in the United States is $16.83, according to ZipRecruiter salary data. Most workers in this role earn between $15.62 and $18.03 per hour, depending on experience, location, and employer.

What are some typical challenges faced by professionals in marketing research and how can they be addressed?

Marketing research professionals often encounter challenges such as collecting high-quality data, ensuring unbiased survey responses, and keeping up with rapidly changing market trends. Managing large datasets and meeting tight project deadlines can also be demanding. These challenges can be addressed by leveraging advanced analytics tools, maintaining clear communication with stakeholders, and continually updating research methodologies to align with industry best practices. Regular training and collaboration with cross-functional teams can further enhance the effectiveness and accuracy of research outcomes.

What is marketing research?

Marketing research is the process of gathering, analyzing, and interpreting information about a market, including information about potential customers and competitors. It helps businesses understand market trends, customer preferences, and the effectiveness of their marketing strategies. The insights gained from marketing research are used to make informed decisions about product development, pricing, promotion, and distribution. This process can involve various methods such as surveys, focus groups, interviews, and data analysis.

What does a marketing researcher do?

A marketing researcher collects and analyzes data to understand market trends, customer preferences, and competitive landscapes. They use tools like surveys, focus groups, and statistical software to inform marketing strategies and support decision-making. Strong analytical skills and knowledge of research methods are essential for this role.

Do marketing researchers get paid well?

Marketing researchers typically earn a median annual salary that is competitive within the market research and marketing fields, with salaries varying based on experience, education, and location. Entry-level roles may start lower, while experienced professionals or those with specialized skills in data analysis and survey tools can earn higher wages. Overall, the profession offers a solid income potential relative to other entry-level business roles.

What are the key skills and qualifications needed to thrive as a marketing research analyst, and why are they important?

To excel as a Marketing Research Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in statistics or marketing, often supported by a relevant bachelor's degree. Familiarity with data analysis tools like SPSS, SAS, Excel, and survey platforms is typically required. Excellent communication, attention to detail, and critical thinking are valuable soft skills that help convey insights and recommendations effectively. These abilities are crucial for transforming complex data into actionable strategies that drive business growth and informed decision-making.

What jobs are in marketing research?

Jobs in marketing research include roles such as Market Research Analyst, Consumer Insights Specialist, Data Analyst, and Market Research Manager. These positions involve collecting and analyzing data to understand market trends, customer behavior, and product performance, often requiring skills in data analysis tools and research methodologies.

What is the difference between Marketing Research vs Market Analyst?

AspectMarketing ResearchMarket Analyst
Primary FocusGathering and analyzing data to understand market trends and consumer behaviorInterpreting market data to forecast trends and inform business strategies
Skills & CertificationsResearch methods, data analysis, statistics, often with degrees in marketing or businessData analysis, forecasting, industry knowledge, often with degrees in economics or finance
Work EnvironmentResearch firms, marketing departments, consulting agenciesFinancial institutions, consulting firms, corporate strategy teams

Both roles involve analyzing market data, but Marketing Research primarily focuses on collecting and understanding consumer insights, while Market Analysts interpret data to predict future market trends. They often collaborate but serve different strategic purposes within organizations.

More about Marketing Research jobs
What cities are hiring for Marketing Research jobs? Cities with the most Marketing Research job openings:
What are the most commonly searched types of Marketing Research jobs? The most popular types of Marketing Research jobs are:
What states have the most Marketing Research jobs? States with the most job openings for Marketing Research jobs include:
Marketing Research jobs near you
Infographic showing various Marketing Research job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $34,999 per year, or $16.8 per hour.

Associate Director, Marketing Research - Rheumatology

AbbVie

Mettawa, IL • On-site

$141K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

AbbVie rating

8.7

Company rating: 8.7 out of 10

Based on 100 frontline employees who took The Breakroom Quiz

14th of 86 rated pharmaceutical

Job description

Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
The Associate Director of Market Research will act as a strategic partner for the Rheumatology Commercial team, with a focus on driving growth for the Rheumatology RA business including AbbVie' Omni-Channel Pilot (Project LOOP). This associate will design and implement a thorough Learning Plan to build the team's foundational understanding of the Market. These learnings, along with strong Business Acumen are required to successfully partner with Marketing around key decisions in areas such as Positioning, Targeting, Campaign, Brand Story, and Interactive Sales Aid development. The ability to influence decisions based upon thorough insights, strategic thinking and understanding the business is critical to success.
KEY RESPONSIBILITIES:
  • Act as intelligence partner across RA Marketing and the Cross Functional Team, focused on providing strategic insights, forming a trusted relationship, and highlight burgeoning trends within the space.
  • Perform thought-provoking and sophisticated syntheses of learning across market research, analytics, and competitive intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
  • Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
  • Be conversant with custom research methods, adept at supplier and stakeholder management.
  • Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
  • Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.

Qualifications
  • BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
  • ~10 years relevant market research experience required.
  • Experience in pharmaceutical industry is preferred.
  • Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
  • Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
  • Proven experience as an integral member of a high-performing work team.
  • Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
  • Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.

Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html

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About AbbVie

Sourced by ZipRecruiter

AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube, and LinkedIn.

Industry

Scientific research and development services

Company size

10,000+ Employees

Headquarters location

North Chicago, IL, US

Year founded

2013

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