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Marketing Program Manager Jobs in Rochester, NY (NOW HIRING)

Gorbel, Inc.

Product Marketing Manager

Victor, NY · On-site

$147K/yr

The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures ... programs that support the sale of our products * Competitive position: assessing and reacting to ...

Gorbel

Product Marketing Manager

Victor, NY

$147K/yr

The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures ... programs that support the sale of our products * Competitive position: assessing and reacting to ...

CooperCompanies

Associate Brand Manager

Victor, NY · On-site

$82K - $107K/yr

Measure marketing program, selling promotion and rebate effectiveness and develop recommendations ... Prepare management presentations and business updates for leadership and cross-functional teams.

Troon

Food & Beverage Manager

Victor, NY · On-site

$80K/yr

Develop and implement marketing program to increase banquet business * Alcohol and beverage ... Must have proven management experience * Must be highly organized, efficient and detail-oriented

Troon Golf

Food & Beverage Manager

Victor, NY · On-site

$70K - $90K/yr

Develop and implement marketing program to increase banquet business * Alcohol and beverage ... Must have proven management experience * Must be highly organized, efficient and detail-oriented

Paychex

Project Manager III - Marketing

Rochester, NY · Remote

$82K - $115K/yr

Manage enterprise-wide projects that extend outside of Marketing but are a Marketing led initiative ... Our award-winning training and development programs empower our employees with ongoing learning ...

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY · On-site

$39K - $49K/yr

After successful completion of the program, an individual would be considered a team lead in the marketing department. The Marketing Assistant reports directly to the Marketing Manager.

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY

$39K - $49K/yr

After successful completion of the program, an individual would be considered a team lead in the marketing department. The Marketing Assistant reports directly to the Marketing Manager.

Doist

Chief Marketing Officer (CMO)

Rochester, NY · On-site

$100 - $160/hr

Chief Marketing Officer (CMO) Position Summary We are looking for an inspiring, people-focused ... M data quality, contact management, and database administration. * Build automated programs ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Rochester, NY

Marketing Program Manager information

See Rochester, NY salary details

$17

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How much do marketing program manager jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for marketing program manager in Rochester, NY is $54.09, according to ZipRecruiter salary data. Most workers in this role earn between $40.82 and $65.00 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What are the most commonly searched types of Marketing Program jobs in Rochester, NY?

The most popular types of Marketing Program jobs in Rochester, NY are:

What are popular job titles related to Marketing Program Manager jobs in Rochester, NY?

For Marketing Program Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Marketing Program Manager jobs in Rochester, NY look for?

The top searched job categories for Marketing Program Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Marketing Program Manager jobs?

Cities near Rochester, NY with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 18% Part Time, and 5% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $112,505 per year, or $54.1 per hour.

Product Marketing Manager

Gorbel, Inc.

Victor, NY • On-site

$147K/yr

Full-time

Re-posted 2 days ago

Gorbel rating

7.6

Company rating: 7.6 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

249th of 490 rated machine equipment manufacturers

Job description

Gorbel's mission is simple: We improve people's lives.
That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission.
We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.
Work Shift:
Job Description:
The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures for the product lines for which he/she is responsible. The hired candidate will establish relationships with the customers (dealers and end users) that buy our products and use that knowledge to develop and implement marketing plans that allow us to retain customers, acquire new customers, and penetrate new markets. The Product Marketing Manager knows competitors, their products, and will develop/deploy sales tools to allow Gorbel to effectively compete. This person will be the champion for product enhancement/improvement and product expansions.
RESPONSIBILITIES:
  • Product planning: responsible for strategic sales/marketing plans for each product that will accomplish corporate goals
  • Contributes to sales forecasting activities for the responsible product lines
  • Participates in Business Development Teams as the marketing lead role. Has the ability to lead overall projects as required.
  • Directs target market activities: this includes the identification of high potential markets/applications, ways to improve lead generation in our existing channels, new channel opportunities, and OEM opportunities
  • Identify and develop tools that allow us to effective in competitive situations
  • International Market Research: leading the effort to identify high potential international markets, research and recommend market entry and penetration strategies, competitive research, and developing a marketing plan for high potential markets
  • Sets prices or makes recommendations for price changes
  • Sales support tool development: responsible for effectiveness of marketing collateral, web content, and programs that support the sale of our products
  • Competitive position: assessing and reacting to competitive product changes and market changes
  • Travels with territory reps to observe, educate and evaluate performance; meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
  • Understands the customer journey from awareness to post-sale and develops assets to accelerate the process
  • Product development: participates on product development teams assisting with sales estimates, channel and market information, product specifications, and launch plans
  • Travels with sales and customer support teams to understand the requirements of the customer at both the user and dealer levels.
  • Represents Gorbel at trade shows, dealer events, and industry seminars
  • Supports development of dealer training content

Core Competencies to be Successful:
  • Customer/quality focus
  • Strategic, long-term thinking
  • Effective planning skills
  • Project management
  • Communication/Influence
  • Leadership/development of others/team building
  • Follow through

REQUIRED QUALIFICATIONS:
  • College degree required, MBA preferred
  • 3-5 years of progressive experience in product or market management
  • Demonstrated ability to take market input, develop plans, and lead the execution of those plans
  • Excellent communication skills required (both verbal and written); proven negotiation skills
  • Excellent interpersonal skills - ability to work with all levels within outside the organization
  • Proficiency with Microsoft Word, Excel, PowerPoint also required
  • Proficiency with HubSpot and Microsoft Copilot preferred
  • Travel requirement: 20 -25% required

WORK ENVIRONMENT:
ADA Physical/Mental/Workplace Requirements
  • Occasional lifting up to 25 lbs.
  • Sitting, working at desk/personal computer for extended periods of time
  • Primary work environment is professional corporate office

Gorbel® is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel® is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at 585-924-6204.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.
A reasonable estimate of the current range is: Min $94,945 - Max $142,148

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