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Marketing Program Manager Jobs in Rochester, NY (NOW HIRING)

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Plan, manage, and write content for email marketing programs within Salesforce Marketing Cloud for the bank and affiliates products and services. Collaborate with in-house Creative & Product ...

Box

Field Marketing Manager

York, NY · On-site

You'll lead integrated marketing programs that engage priority accounts, collaborate with the ... Manage external agencies and vendors to support program execution WHO YOU ARE * 5+ years of B2B ...

Ampact

Program Manager

Rochester, NY · On-site

Support marketing and media opportunities to elevate program visibility under the guidance of the ... Skilled at managing multiple priorities in a fast-paced environment. * Organized, goal-oriented ...

Paychex

Associate Channel Marketing Manager

Rochester, NY · Remote

$61K - $97K/yr

Assists in the implementation of marketing programs and promotions, in coordination with referral partners when appropriate, to maximize product visibility within referral partner distribution ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Partner with District Managers, Community Managers, development team members, and executive ... marketing programs and initiatives. * Ensure compliance with Fair Housing requirements ...

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

... program management, or integrated marketing roles * Demonstrated experience leading complex, multi-channel marketing initiatives across internal teams and external partners * Prior experience in ...

Monro

Senior Manager of Marketing Operations

Fairport, NY · On-site

$130K - $150K/yr

Experience managing complex, multi-channel marketing programs across internal teams and external partners * Background in retail, automotive services, or multi-location businesses preferred but not ...

OX Group

Channel Marketing Coordinator

West Henrietta, NY · On-site

$60K - $70K/yr

Partners with Sales, Product Management and Creative Services to execute promotional programs, trade marketing, customer events and sales support materials. This role will be attending our office in ...

Paychex

Public Relations Program Manager II

Rochester, NY · On-site +1

$83K - $115K/yr

Marketing - Preferred * Media Relations - Preferred * Business To Business - Preferred * Journalism ... Project Management - Preferred * Thought Leadership - Preferred Compensation In the spirit of pay ...

Enpro

Global Marketing Communications Manager

Palmyra, NY · On-site

$110K - $178K/yr

Global Marketing Communications Manager Location: Global / Hybrid (flexible) Function: Marketing ... Exposure to product marketing, VOC programs, or market segmentation work Enpro carefully considers ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Rochester, NY

Marketing Program Manager information

See Rochester, NY salary details

$17

$54

$85

How much do marketing program manager jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for marketing program manager in Rochester, NY is $54.09, according to ZipRecruiter salary data. Most workers in this role earn between $40.82 and $65.00 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What are the most commonly searched types of Marketing Program jobs in Rochester, NY?

The most popular types of Marketing Program jobs in Rochester, NY are:

What are popular job titles related to Marketing Program Manager jobs in Rochester, NY?

For Marketing Program Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Marketing Program Manager jobs in Rochester, NY look for?

The top searched job categories for Marketing Program Manager jobs in Rochester, NY are:

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Cities near Rochester, NY with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 18% Part Time, and 5% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $112,505 per year, or $54.1 per hour.

Growth Marketing Manager

Five Star Bank

Rochester, NY • On-site

$75K - $100K/yr

Full-time

Posted 26 days ago

Five Star Bank (New York) rating

7.9

Company rating: 7.9 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

79th of 171 rated banks

Job description


The expected rate of pay for this position is shown above. Compensation offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licenses or certifications obtained. Market and organizational factors are also considered. In addition to your base rate of pay and a competitive benefits package, successful candidates may be eligible to receive cash or equity-based incentives based on the role and performance.


Position Title: Growth Marketing Manager

Reports To: Director of Marketing

Department: Marketing

FLSA Status: Exempt

Purpose: Under the guidance of the Director of Marketing, the Growth Marketing Manager will develop and implement product strategic marketing plans to support existing and planned business activities for various lines of business for the bank and affiliates to achieve their annual goals. This position will help support the growth of Five Star Bank products and services across the Corporate footprint regardless of channel.

Supervisory Responsibilities:

Degree of Supervision Received: Minimal

  • Supervision Received (title): Director of Marketing

Degree of Supervision Given: None

  • Supervision Given to (Titles): None

Essential Functions:

  1. Work collaboratively with internal partners (lines of business heads, product managers, compliance, etc.) to roll out integrated product or service marketing campaigns – including providing direction on the development of digital and traditional tactics and all promotional materials with in-house Creative & Production Specialist or contracted Agency. As well as ensure all tracking (online and traditional) is put into place so campaigns can be measured.
  2. Plan and coordinate media initiatives with in-house Creative & Product Specialist or contracted Agency to support product or service marketing campaigns they are leading.
  3. Assist in post analysis of product or service marketing campaigns, documenting lessons learned and ROMI.
  4. Plan, manage, and write content for email marketing programs within Salesforce Marketing Cloud for the bank and affiliates products and services. Collaborate with in-house Creative & Product Specialist or contracted Agency for creative assets development. As well as set and track KPIs for each email marketing program.
  5. Manage website updates through content management system and continually ensure that the website complies with Americans with Disabilities Act (ADA) requirements. Maintain locations for branches/ATMs within the branch locator system, as well as manage forms access / notifications within third party portal.
  6. Collaborate with internal team (respective Product Manager or Line of Business head) and contracted Agency/third party vendor to create landing pages and optimize user experience for product and service marketing campaigns.
  7. Collaborate with contracted Agency on Search Engine Optimization (SEO). Evaluate proposed recommendations, prioritize and oversee implementation to improve website’s organic search performance.
  8. Primary marketing lead for third-party platform communications.
  9. Keep the Company current on the latest traditional and digital marketing trends and evaluate emerging technologies.
  10. Demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates, and stakeholders. Incorporate the high-performance behaviors of teamwork, leading by example, and service in every facet of work.

Job Related Qualifications – Education and Prior Experience:

Required:

  • Education: Bachelor’s Degree in Marketing, Communications or related field
  • Prior Experience: 5+ years in Marketing experience, including digital marketing, working with content management systems and website administration
  • Licenses or Accreditation: N/A

-OR-

Required:

  • Education: Associate Degree in Marketing, Communications or related field
  • Prior Experience: 10+ years of Marketing experience, including digital marketing, working with content management systems and website administration
  • Licenses or Accreditation: N/A

Preferred:

  • Education: Bachelor’s Degree in Marketing, Communications or related field
  • Prior Experience: 10+ years of Marketing experience, including digital marketing, working with content management systems and website administration in a Financial industries environment
  • Licenses or Accreditation: N/A

Competencies:

  1. Excellent written and verbal communications skills
  2. Excellent organizational skills with ability to manage multiple priorities and meet established deadlines
  3. High attention to detail and the ability to work on a number of campaigns simultaneously
  4. Analytical ability to interpret data and present it in a meaningful and easily understood form
  5. Proficient in Microsoft Office with ability to learn and utilize new and existing banking software applications
  6. Working knowledge of Photoshop, In-design and other media editing software
  7. Familiarity with web design and website administration, as well as a solid understanding of search engine algorithms and ranking methods
  8. Solid knowledge of website analytics tools (i.e. Google Analytics)
  9. Working knowledge of marketing automation platforms such as Sales Force Marketing Cloud or Mailchimp
  10. Ability to gain extensive knowledge of Bank products and services
  11. Ability to work with all levels of staff and share ideas to achieve companywide results

Physical Requirements:

  1. Able to regularly sit or stand for prolonged periods of time.
  2. Extensive computer usage is required.
  3. Ability to be flexible with work schedule and to be available to respond to social media issues that arise outside of regular business hours.

This job description is not exhaustive. The Growth Marketing Manager may be required to perform other duties as assigned.


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