About the Role The Sr. Director, Field & Partner Marketing - North America is a strategic, high ... Develop and execute co-marketing programs with channel partners, value-added resellers (VARs ...
About the Role The Sr. Director, Field & Partner Marketing - North America is a strategic, high ... Develop and execute co-marketing programs with channel partners, value-added resellers (VARs ...
... programs. This role sits at the intersection of marketing strategy, media, digital analytics, marketing technology & operations, reporting, and measurement. The Director will help clients and ...
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... programs. This role sits at the intersection of marketing strategy, media, digital analytics, marketing technology & operations, reporting, and measurement. The Director will help clients and ...
Develop performance-driven digital marketing programs, including social media advertising ... Direct content development across digital, social, print, video, and executive communications ...
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Develop performance-driven digital marketing programs, including social media advertising ... Direct content development across digital, social, print, video, and executive communications ...
Assistant Director, Defense and National Security Program
Washington, DC · Hybrid
$70K - $75K/yr
The assistant director will work under the program directors on projects related to defense and ... Manage the program's marketing activities, social media presence, and other digital tools ...
Assistant Director, Defense and National Security Program
Washington, DC · Hybrid
$70K - $75K/yr
The assistant director will work under the program directors on projects related to defense and ... Manage the program's marketing activities, social media presence, and other digital tools ...
The Director of Marketing, Culture Campaigns is responsible for developing, executing, and ... marketing programs, identify and activate high-value cultural opportunities, mobilize cross ...
The Director of Marketing, Culture Campaigns is responsible for developing, executing, and ... marketing programs, identify and activate high-value cultural opportunities, mobilize cross ...
Assistant Director, Defense and National Security Program
Washington, DC · On-site
$70K - $75K/yr
The assistant director will work under the program directors on projects related to defense and ... Manage the program's marketing activities, social media presence, and other digital tools ...
Assistant Director, Defense and National Security Program
Washington, DC · On-site
$70K - $75K/yr
The assistant director will work under the program directors on projects related to defense and ... Manage the program's marketing activities, social media presence, and other digital tools ...
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
The Director of Marketing, Culture Campaigns is responsible for developing, executing, and ... marketing programs, identify and activate high-value cultural opportunities, mobilize cross ...
Quick apply
The Director of Marketing, Culture Campaigns is responsible for developing, executing, and ... marketing programs, identify and activate high-value cultural opportunities, mobilize cross ...
Marketing Specialist
Woodbridge, VA · On-site
... program, and related work as apparent or assigned. Work is performed under the moderate supervision of the Marketing Director. Essential Functions To perform this job successfully, an individual must ...
Marketing Specialist
Woodbridge, VA · On-site
... program, and related work as apparent or assigned. Work is performed under the moderate supervision of the Marketing Director. Essential Functions To perform this job successfully, an individual must ...
Marketing Specialist
Woodbridge, VA · On-site
... program, and related work as apparent or assigned. Work is performed under the moderate supervision of the Marketing Director. Essential Functions To perform this job successfully, an individual must ...
Marketing Specialist
Woodbridge, VA · On-site
... program, and related work as apparent or assigned. Work is performed under the moderate supervision of the Marketing Director. Essential Functions To perform this job successfully, an individual must ...
The Director of Marketing, Culture Campaigns is responsible for developing, executing, and ... marketing programs, identify and activate high-value cultural opportunities, mobilize cross ...
The Director of Marketing, Culture Campaigns is responsible for developing, executing, and ... marketing programs, identify and activate high-value cultural opportunities, mobilize cross ...
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Opportunity at a Glance Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Collaborate closely with Marketing, Operations, Account Management, Strategic Partners, and ... Regional Program Director will be evaluated on the ability to: * Develop trusted executive ...
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Collaborate closely with Marketing, Operations, Account Management, Strategic Partners, and ... Regional Program Director will be evaluated on the ability to: * Develop trusted executive ...
Director Of Sales
Centreville, VA · Remote
Develops and implements sales and marketing programs and strategies for the Travel Industry Sales ... Monitors all day to day activities of direct reports. * Approves space release for catering to ...
Quick apply
Director Of Sales
Centreville, VA · Remote
Develops and implements sales and marketing programs and strategies for the Travel Industry Sales ... Monitors all day to day activities of direct reports. * Approves space release for catering to ...
Marketing Director
Reston, VA · On-site
The Director of Marketing will own C5MI's full marketing function: strategy, brand, content, and ... Demonstrated success developing positioning and marketing programs for IT services, ERP, or data ...
Marketing Director
Reston, VA · On-site
The Director of Marketing will own C5MI's full marketing function: strategy, brand, content, and ... Demonstrated success developing positioning and marketing programs for IT services, ERP, or data ...
Director Of Sales
Centreville, VA · Remote
Develops and implements sales and marketing programs and strategies for the Travel Industry Sales ... Monitors all day to day activities of direct reports. * Approves space release for catering to ...
Quick apply
Director Of Sales
Centreville, VA · Remote
Develops and implements sales and marketing programs and strategies for the Travel Industry Sales ... Monitors all day to day activities of direct reports. * Approves space release for catering to ...
Marketing Director
Alexandria, VA · On-site
The Director of Marketing will own C5MI's full marketing function: strategy, brand, content, and ... Demonstrated success developing positioning and marketing programs for IT services, ERP, or data ...
Marketing Director
Alexandria, VA · On-site
The Director of Marketing will own C5MI's full marketing function: strategy, brand, content, and ... Demonstrated success developing positioning and marketing programs for IT services, ERP, or data ...
Marketing Program Director information
What does a Marketing Program Director do?
A Marketing Program Director oversees the planning, execution, and evaluation of marketing programs and campaigns within an organization. They collaborate with various teams, such as product, sales, and creative, to develop strategies that align with business goals. Their responsibilities include managing budgets, analyzing market trends, measuring program effectiveness, and ensuring all marketing initiatives are delivered on time and within scope. They also play a key role in mentoring staff and optimizing processes to drive brand growth and customer engagement.
What are the key skills and qualifications needed to thrive as a Marketing Program Director?
To thrive as a Marketing Program Director, you need expertise in strategic marketing, campaign management, and a solid background in business or marketing, often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and project management software is typically required. Strong leadership, communication, and analytical thinking are standout soft skills for driving cross-functional teams and aligning objectives. These skills and qualities ensure successful execution of marketing programs, measurable ROI, and effective team collaboration in dynamic environments.
How does a Marketing Program Director typically collaborate with cross-functional teams to ensure successful campaign execution?
Marketing Program Directors work closely with product managers, sales teams, creative departments, and external agencies to coordinate all elements of a campaign. They serve as the main point of contact to align goals, timelines, and messaging, ensuring everyone is informed and accountable for their deliverables. Regular meetings, clear communication, and project management tools are essential for tracking progress and addressing any challenges quickly. This collaborative approach is key to executing high-impact marketing programs that meet business objectives.
What are the most commonly searched types of Marketing Program jobs in Washington?
The most popular types of Marketing Program jobs in Washington are:
What are popular job titles related to Marketing Program Director jobs in Washington?
For Marketing Program Director jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Marketing Program Director jobs in Washington look for?
The top searched job categories for Marketing Program Director jobs in Washington are:
What cities in Washington are hiring for Marketing Program Director jobs?
Cities in Washington with the most Marketing Program Director job openings:
Director or Sr. Director of Field & Partner Marketing (US & PubSec)
Reston, VA • On-site, Remote
Full-time
Posted 6 days ago
SolarWinds rating
7.8
Based on 6 frontline employees who took The Breakroom Quiz
138th of 247 rated software companies
Job description
About the Role
The Sr. Director, Field & Partner Marketing - North America is a strategic, high-energy leader responsible for driving go-to-market execution across the region.
This role sits at the intersection of pipeline generation, partner co-marketing, and regional field strategy, leading integrated programs that accelerate revenue across Commercial, Enterprise and Public Sector segments.
You will lead a team of field and partner marketers, partner closely with Sales and Channel leadership, and serve as the connective link between corporate marketing strategy and in-market execution. The ideal candidate is equally comfortable shaping strategy with senior sales leaders and working hands-on with their team to develop and launch effective partner co-marketing campaigns and direct marketing campaigns.
What You'll Do
Develop and lead the North America field and partner marketing strategy, aligning regional programs to pipeline targets and go-to-market priorities across Commercial and Public Sector segments.
Partner with Channel Sales to prioritize partner investments, develop co-branded assets, and activate partners through Market Development Funds (MDF) and campaign-in-a-box programs.
Develop and execute co-marketing programs with channel partners, value-added resellers (VARs), distributors, and technology alliances.
Build and manage an integrated calendar of field programs-including regional events, executive roundtables, third-party sponsorships, and digital activations-mapped to pipeline stages, partner priorities, and sales territories.
Collaborate with the global events team on the North America event strategy for major conferences and SolarWinds-hosted experiences, including budget management, logistics, and return-on-investment measurement.
Partner closely with Sales leadership to align on territory priorities, lead-quality expectations, and post-event follow-up strategies.
Track, analyze, and report partner-sourced and partner-influenced pipeline contribution, with a focus on improving partner attach rates across key segments.
Lead, develop, and grow a high-performing team of field and partner marketing professionals across North America, fostering accountability, creativity, and collaboration.
Collaborate with Demand Generation, Campaign, Product Marketing, and Sales to ensure integrated program planning and consistent messaging throughout the buyer journey.
What You'll Bring
12+ years of experience in B2B field and partner marketing, including at least 3 years in a senior regional marketing or partner marketing leadership role.
A proven track record of driving pipeline and revenue through integrated field and channel marketing programs in a B2B SaaS or technology environment.
Strong understanding of channel and partner marketing, including MDF management, co-sell motions, partner enablement, and partner demand generation.
Established relationships with reseller and distribution marketing and sales leaders.
Experience supporting enterprise, Commercial, and Public Sector go-to-market motions, including SLED or Federal markets.
A builder's mindset and enthusiasm for developing programs, processes, and team capabilities from the ground up.
A data-driven approach and the ability to balance strategic thinking with disciplined execution.
Experience planning and executing in-person and virtual events, from regional roadshows to large-scale owned conferences.
Demonstrated ability to lead, develop, and retain high-performing marketing teams.
Excellent cross-functional communication and influencing skills, with the ability to engage effectively with VP- and C-suite-level leaders as well as individual contributors.
Experience managing large budgets and doing accruals.
Preferred Tools and Systems
Salesforce CRM
Impartner
Tableau
Asana
Goldcast
Experience with these tools is preferred but not required.