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Marketing Program Director Jobs in Florida (NOW HIRING)

Performcb

Director of Account Based Marketing

Sarasota, FL · Remote

$95K - $120K/hr

Director of Account Based Marketing Perform[cb] | Full-Time | Remote About the Role We're hiring a ... program. This is a high-impact individual contributor role reporting directly to the Head of ...

SOLFL

Director of Jobs Program & Mentorship

Miami, FL · On-site

About the Role The Director of Jobs Program & Mentorship leads SOLFL's real-world business and ... Branding, storytelling, and marketing * Customer experience & operations * Giveback and impact ...

SOLFL

Director of Jobs Program & Mentorship

Miami, FL · On-site

About the Role The Director of Jobs Program & Mentorship leads SOLFL's real-world business and ... Branding, storytelling, and marketing * Customer experience & operations * Giveback and impact ...

Jeeter

National Director, Category Marketing

Miami, FL · On-site

$145K - $173K/yr

National Director, Category Marketing Department: Field Marketing Master Department: Marketing ... marketing programs, establishing clear measurement plans, and validating post-campaign results to ...

OLA Vacations

Be Seen First

Director of Marketing

Fort Lauderdale, FL · On-site

$90K - $120K/yr

Managing cruise line cooperative marketing programs. * Building supplier marketing relationships ... The Senior Manager / Director of Marketing will play a critical leadership role in shaping the ...

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Marketing Program Director information

What does a Marketing Program Director do?

A Marketing Program Director oversees the planning, execution, and evaluation of marketing programs and campaigns within an organization. They collaborate with various teams, such as product, sales, and creative, to develop strategies that align with business goals. Their responsibilities include managing budgets, analyzing market trends, measuring program effectiveness, and ensuring all marketing initiatives are delivered on time and within scope. They also play a key role in mentoring staff and optimizing processes to drive brand growth and customer engagement.

What are the key skills and qualifications needed to thrive as a Marketing Program Director?

To thrive as a Marketing Program Director, you need expertise in strategic marketing, campaign management, and a solid background in business or marketing, often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and project management software is typically required. Strong leadership, communication, and analytical thinking are standout soft skills for driving cross-functional teams and aligning objectives. These skills and qualities ensure successful execution of marketing programs, measurable ROI, and effective team collaboration in dynamic environments.

How does a Marketing Program Director typically collaborate with cross-functional teams to ensure successful campaign execution?

Marketing Program Directors work closely with product managers, sales teams, creative departments, and external agencies to coordinate all elements of a campaign. They serve as the main point of contact to align goals, timelines, and messaging, ensuring everyone is informed and accountable for their deliverables. Regular meetings, clear communication, and project management tools are essential for tracking progress and addressing any challenges quickly. This collaborative approach is key to executing high-impact marketing programs that meet business objectives.

What are the most commonly searched types of Marketing Program jobs in Florida?

The most popular types of Marketing Program jobs in Florida are:

What are popular job titles related to Marketing Program Director jobs in Florida?

For Marketing Program Director jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Marketing Program Director jobs in Florida look for?

The top searched job categories for Marketing Program Director jobs in Florida are:

What cities in Florida are hiring for Marketing Program Director jobs?

Cities in Florida with the most Marketing Program Director job openings:

Marketing Program Director jobs near you
Infographic showing various Marketing Program Director job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution.

Director, Marketing-VI

Simon Property Group, Inc.

Boca Raton, FL • On-site

Full-time

Re-posted 9 days ago

Simon Property Group rating

7.9

Company rating: 7.9 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

82nd of 207 rated real estate companies

Job description

Job Location:
Town Center at Boca Raton
PRIMARY PURPOSE:
This position is responsible for communicating the Simon and center specific brand proposition/narrative at the local center level via sourcing and executing property level marketing initiatives. Responsibilities include: creation, development, and implementation of the overall strategic marketing and communication direction of the shopping center. The Director of Marketing will also be responsible for providing sales support and implementation of business development programs.
PRINCIPAL RESPONSIBILITIES:
The successful candidate's responsibilities will include, but not be limited to:
  • Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
  • Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
  • Develop and implement retailer intensification strategies that drive awareness and sales
  • Promote platform program opportunities to, and foster relationships with key retail partners
  • Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level
  • Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.
  • Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis
  • Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory
  • Where applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives
  • Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use
  • Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base
  • Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center
  • Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used
  • Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers
  • Develop professional business relationships with center retailers
  • Where applicable, drive Simon loyalty programs tailored to the individual property market and core demographics
  • Oversee all financial forecasting budgeted for the marketing department and marketing programs
  • Hire and oversee all work assigned to the Marketing Administrative Assistant
  • Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:
  • BA or BS degree with emphasis in sales, marketing, or business
  • 4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting
  • Knowledge of retail management, marketing and advertising and working knowledge of the media industry
  • Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
  • Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
  • Flexibility to work varied schedules including weekends and evenings
  • Strong team building and coaching skills
  • Ability to handle multiple projects simultaneously
  • Some overnight travel required
  • Ability to think strategically

LEADERSHIP CHARACTERISTICS:
  • Strong organization and coordination skills
  • Strong team building and coaching skills
  • Ability to handle multiple projects simultaneously
  • Ability to communicate with various levels within the organization

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