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Marketing Operations Manager Jobs in Reston, VA (NOW HIRING)

First Books

Marketing Manager

Washington, DC · On-site

$65K - $75K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Sitting within the Marketing and Communications (MarComm) team, this role is the operational engine behind campaign delivery -- managing timelines, coordinating assets, producing content, and ...

10Pearls - United States

Marketing Coordinator

Tysons Corner, VA

$42K - $58K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

You'll also oversee key aspects of marketing operations to ensure smooth execution, alignment with ... Manage and ensure data integrity within marketing databases and CRM systems * Support budget ...

EōS Fitness

Operations Manager

Boyds, MD · On-site

$65K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Partners with Sales, Fitness, Facilities and Marketing teams to improve overall gym performance and ... The Operations Manager must be intimately knowledgeable and up to date on all current company ...

PDS Health

Operations Manager

Fairfax, VA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Plan, coordinate and manage local marketing programs, with support of National and regional ... operational processes; computer proficient) * Financial Acumen (understands profit drivers ...

Cobalt AI

Director of Marketing

Bethesda, MD · On-site

$140K - $180K/yr

Reporting directly to the CEO, you'll lead all aspects of marketing-including positioning, demand generation, content, events, CRM and marketing technology, marketing operations, reporting, and sales ...

Cobalt AI

Director of Marketing

Bethesda, MD · On-site

Reporting directly to the CEO, you'll lead all aspects of marketing-including positioning, demand generation, content, events, CRM and marketing technology, marketing operations, reporting, and sales ...

PDS Health

Operations Manager

Fairfax, VA · On-site

$63K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Plan, coordinate and manage local marketing programs, with support of National and regional ... operational processes; computer proficient) * Financial Acumen (understands profit drivers ...

DMV Fitness

Operations Manager

Manassas, VA · On-site

$20 - $25/hr

About the Role The Operations Manager oversees everything that makes Burn Boot Camp run at an elite ... Collaborate on marketing, events, and outreach. * Review KPIs and P&L with Franchise Partner.

Cloudforce

Email Marketing Manager

National Harbor, MD

$90K - $115K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Partner with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting. * Own email compliance, including CAN-SPAM, GDPR, suppression management ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

Partner with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting. * Own email compliance, including CAN-SPAM, GDPR, suppression management ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Partner with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting. * Own email compliance, including CAN-SPAM, GDPR, suppression management ...

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Showing results 21-40

All JobsMarketing Operations JobsMarketing Operations Manager JobsMarketing Operations Manager Jobs in Reston, VA

Marketing Operations Manager information

See Reston, VA salary details

$22.4K

$105.5K

$183.1K

How much do marketing operations manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for marketing operations manager in Reston, VA is $105,521.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,900.00 and $131,600.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Operations Manager vs Marketing Coordinator?

AspectMarketing Operations ManagerMarketing Coordinator
ResponsibilitiesOversees marketing processes, technology, data analysis, and team coordinationSupports marketing campaigns, manages schedules, and assists with content creation
Required SkillsProject management, data analysis, marketing technology proficiencyCommunication, organization, basic marketing knowledge
Work EnvironmentStrategic planning, cross-department collaborationExecution-focused, campaign support
Common CertificationsHubSpot, Google Analytics, PMP (optional)None typically required

The Marketing Operations Manager focuses on optimizing marketing processes and technology, while the Marketing Coordinator handles campaign support and execution. Both roles are essential but differ in scope and strategic involvement.

What are the key skills and qualifications needed to thrive as a marketing operations manager?

To thrive as a Marketing Operations Manager, you need expertise in marketing strategy, data analysis, project management, and a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required, along with certifications such as Salesforce or Google Analytics. Strong organizational skills, attention to detail, and effective communication help drive cross-functional collaboration and process optimization. These skills ensure seamless marketing execution, data-driven decision-making, and alignment between marketing initiatives and overall business objectives.

What is a marketing operations manager?

A marketing operations manager supervises marketing department staff to maintain productivity and smooth operations. Unlike a marketing project manager who focuses on a particular marketing campaign, a marketing operations manager oversees the overall marketing department and ensures the staff meets their goals. Job duties include evaluating market trends to develop new marketing strategies, creating department goals, delegating project tasks to employees, and training new marketing employees. Qualifications for this career include a bachelor’s or master’s degree in marketing, business administration, or a related field, extensive marketing experience, and leadership skills.

What are some common challenges faced by marketing operations managers when aligning marketing technology with organizational goals?

Marketing Operations Managers often encounter challenges when ensuring that marketing technology stacks effectively support broader business objectives. Integrating new tools with existing systems, maintaining data accuracy across platforms, and securing buy-in from cross-functional teams can be complex. Additionally, staying updated with rapidly evolving marketing technologies while balancing cost and utility requires ongoing attention. Successful Marketing Operations Managers proactively communicate with stakeholders, regularly evaluate tech performance, and foster a culture of continuous improvement to address these hurdles.
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Marketing Operations Manager jobs near you
Infographic showing various Marketing Operations Manager job openings in Reston, VA as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $105,716 per year, or $50.8 per hour.

Marketing Manager, Growth and Performance

URAC

Washington, DC • On-site

$104K - $125K/yr

Full-time

Re-posted 4 days ago

Job description

Description:

Major Purpose of the Job:

The Marketing Manager, Growth and Performance is responsible for managing day-to-day marketing execution, overseeing campaign operations and ensuring disciplined performance tracking across programs. This role ensures that marketing activities are coordinated, measured and continuously optimized. The position combines campaign management, marketing operations, analytics and vendor oversight to strengthen overall marketing effectiveness. The ideal candidate is an organized, data-driven manager who brings structure to execution, maintains clear visibility into performance and translates insights into practical recommendations.


Job Duties and Responsibilities

Campaign Management and Execution

• Manage multi-channel marketing campaigns across paid media, email, website initiatives and conference-related promotion

• Develop and maintain integrated campaign calendars across accreditation programs

• Translate strategic priorities into clear briefs, timelines and deployment plans

• Coordinate campaign launch, QA and optimization in collaboration with internal teams and external vendors

• Oversee pre-event and post-event workflows to support conference marketing effort

• Ensure consistency in messaging and deployment across channels

Marketing Performance and Analytics

• Develop and maintain dashboards tracking lead volume, funnel progression, engagement and channel performance

• Monitor performance metrics including cost per lead, conversion rates and campaign ROI

• Identify trends, performance gaps and opportunities for improvement

• Provide recommendations on where to increase, adjust or reduce marketing activity based on data

• Strengthen tracking standards across HubSpot, Salesforce and related systems

• Prepare performance summaries and insights for senior leadership

Marketing Operations and Process Management

• Maintain marketing automation workflows and ensure accurate segmentation, tagging and reporting standards

• Improve documentation and repeatability of campaign processes

• Ensure alignment between marketing systems to strengthen data integrity

• Coordinate timelines across internal stakeholders and vendors to improve execution discipline

• Support refinement of funnel definitions and lifecycle stage tracking

Agency and Vendor Management

• Serve as primary liaison to external marketing agencies and vendors

• Monitor vendor performance against KPIs, timelines and budget parameters

• Review and interpret performance reports and ensure alignment with organizational goals

• Provide structured feedback to vendors to improve results

Other duties as assigned


Requirements:

Experience, Knowledge and Skill Requirements

• Seven to ten years of progressive experience in marketing management, marketing operations or demand generation

• Demonstrated experience managing multi-channel campaigns and marketing calendars

• Strong experience with marketing automation platforms such as HubSpot and CRM systems such as Salesforce

• Strong analytical skills with ability to translate data into actionable recommendations

• Experience managing external marketing vendors or agencies

• Proven ability to manage multiple initiatives independently with strong attention to detail

• Ability to interpret performance data and recommend resource adjustments

• Strong written and verbal communication skills

• Health care or B2B marketing experience preferred


Education and Training Requirements

Bachelor’s degree in marketing, communications, business administration or related field required. Master’s degree preferred