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Marketing Operations Manager Jobs in Reston, VA (NOW HIRING)

AEI

Marketing Operations Assistant

Washington, DC · On-site

... operations assistant. The anticipated start date for this position is August 2026. The person in ... Collaborate with the customer relationship management and marketing systems team to evaluate and ...

Geico

Director, Marketing Operations

Bethesda, MD

The Director of Marketing Operations is responsible for architecting GEICO's marketing operating ... This leader ensures operating models are clear and consistently applied, while managing ...

Mondo

Marketing Manager

Washington, DC · Remote

$65 - $75/hr

Manage marketing operations and project timelines using Asana * Collaborate with international stakeholders across EST, UK, and APAC time zones * Develop polished PowerPoint presentations and ...

Planet

AI Engineer, Marketing

Arlington, VA · On-site

Collaborate with Marketing Operations, RevOps, and Corporate Engineering to integrate new AI tools and automated outreach sequences into existing CRM and marketing automation platforms. * Work with ...

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All JobsMarketing Operations Manager JobsMarketing Operations Manager Jobs in Reston, VA

Marketing Operations Manager information

See Reston, VA salary details

$22.4K

$105.5K

$183.1K

How much do marketing operations manager jobs pay per year?

As of Jul 5, 2026, the average yearly pay for marketing operations manager in Reston, VA is $105,521.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,900.00 and $131,600.00 per year, depending on experience, location, and employer.

What do marketing Operations Managers do?

Marketing Operations Managers oversee the processes, technology, and data that support marketing teams, ensuring campaigns run efficiently and effectively. They manage marketing automation tools, analyze performance metrics, and coordinate cross-functional activities to optimize marketing strategies and workflows.

What is the difference between Marketing Operations Manager vs Marketing Coordinator?

AspectMarketing Operations ManagerMarketing Coordinator
ResponsibilitiesOversees marketing processes, technology, data analysis, and team coordinationSupports marketing campaigns, manages schedules, and assists with content creation
Required SkillsProject management, data analysis, marketing technology proficiencyCommunication, organization, basic marketing knowledge
Work EnvironmentStrategic planning, cross-department collaborationExecution-focused, campaign support
Common CertificationsHubSpot, Google Analytics, PMP (optional)None typically required

The Marketing Operations Manager focuses on optimizing marketing processes and technology, while the Marketing Coordinator handles campaign support and execution. Both roles are essential but differ in scope and strategic involvement.

How much do marketing Operations Managers make in the US?

Marketing Operations Managers in the US typically earn between $70,000 and $130,000 annually, with the median salary around $100,000. Compensation varies based on experience, location, industry, and company size, and often includes skills in marketing automation tools and data analysis.

What are the key skills and qualifications needed to thrive as a Marketing Operations Manager, and why are they important?

To thrive as a Marketing Operations Manager, you need expertise in marketing strategy, data analysis, project management, and a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required, along with certifications such as Salesforce or Google Analytics. Strong organizational skills, attention to detail, and effective communication help drive cross-functional collaboration and process optimization. These skills ensure seamless marketing execution, data-driven decision-making, and alignment between marketing initiatives and overall business objectives.

What Is a Marketing Operations Manager?

A marketing operations manager supervises marketing department staff to maintain productivity and smooth operations. Unlike a marketing project manager who focuses on a particular marketing campaign, a marketing operations manager oversees the overall marketing department and ensures the staff meets their goals. Job duties include evaluating market trends to develop new marketing strategies, creating department goals, delegating project tasks to employees, and training new marketing employees. Qualifications for this career include a bachelor’s or master’s degree in marketing, business administration, or a related field, extensive marketing experience, and leadership skills.

What are some common challenges faced by Marketing Operations Managers when aligning marketing technology with organizational goals?

Marketing Operations Managers often encounter challenges when ensuring that marketing technology stacks effectively support broader business objectives. Integrating new tools with existing systems, maintaining data accuracy across platforms, and securing buy-in from cross-functional teams can be complex. Additionally, staying updated with rapidly evolving marketing technologies while balancing cost and utility requires ongoing attention. Successful Marketing Operations Managers proactively communicate with stakeholders, regularly evaluate tech performance, and foster a culture of continuous improvement to address these hurdles.

What are Marketing Operations Managers?

Marketing Operations Managers are professionals responsible for optimizing and overseeing the systems, processes, and technology that support a company's marketing initiatives. They manage marketing data, implement and maintain marketing automation tools, and ensure campaigns run smoothly and efficiently. Their role often involves collaborating with marketing, sales, and IT teams to streamline workflows, improve data accuracy, and measure marketing performance. Ultimately, they help ensure that marketing efforts are effective, scalable, and aligned with business goals.

What is the typical salary for a marketing manager?

The typical salary for a marketing operations manager ranges from $70,000 to $120,000 annually, depending on experience, location, and company size. Professionals with certifications or specialized skills in digital marketing tools may earn higher compensation.

What is the highest paid position in marketing?

The highest paid positions in marketing are typically executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing, which oversee overall strategy and have extensive leadership responsibilities. These roles often require advanced degrees, significant experience, and strong strategic skills, and they can command salaries well above other marketing positions.
More about Marketing Operations Manager jobs
What are the most commonly searched types of Marketing Operations jobs in Reston, VA? The most popular types of Marketing Operations jobs in Reston, VA are:
What are popular job titles related to Marketing Operations Manager jobs in Reston, VA? For Marketing Operations Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Marketing Operations Manager jobs in Reston, VA look for? The top searched job categories for Marketing Operations Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Marketing Operations Manager jobs? Cities near Reston, VA with the most Marketing Operations Manager job openings:
Marketing Operations Manager jobs near you
Marketing Operations Assistant

Marketing Operations Assistant

AEI

Washington, DC • On-site

Other

Medical, Dental, Life, Retirement, PTO

Posted 3 days ago

Job description

Overview
The American Enterprise Institute (AEI), a public policy think tank in Washington, DC, seeks a full-time, in-person, collaborative team player to become our next marketing operations assistant. The anticipated start date for this position is August 2026.
The person in this role will work closely with colleagues throughout AEI on all aspects of email marketing. Primary responsibilities include training and educating users on marketing system features and best practices; supporting the implementation, management, and analysis of email marketing campaigns across the Institute; and managing the marketing platform's configuration.
We're searching for someone enthusiastic about email marketing and about training and mentoring colleagues on best practices in marketing. The ideal candidate will have marketing automation experience with HubSpot or a similar platform, keen attention to detail and quality, exceptional oral and written communication skills, a self-starting attitude and entrepreneurial spirit, and an interest in the principles of expanding liberty, increasing individual opportunity, and strengthening free enterprise.
This is an excellent opportunity to help administer the systems that drive AEI's marketing and outreach. Qualified candidates should submit a resume and cover letter with their online application at www.aei.org/jobs.
About AEI
The American Enterprise Institute is a public policy think tank dedicated to defending human dignity, expanding human potential, and building a freer and safer world. The work of its scholars and staff advances ideas rooted in a belief in democracy, free enterprise, American strength and global leadership, solidarity with those at the periphery of our society, and a pluralistic, entrepreneurial culture.
AEI is committed to making the intellectual, moral, and practical case for expanding freedom, increasing individual opportunity, and strengthening the free enterprise system in America and around the world. Its work explores ideas that further these goals, and AEI scholars take part in this pursuit with academic freedom. AEI operates independently of any political party and has no institutional positions. Its scholars' conclusions are fueled by rigorous, data-driven research and broad-ranging evidence.
Responsibilities
  • Train new users on the Institute's email marketing platform, HubSpot, and educate existing users on marketing best practices and new or updated system features.
  • Support email program creation and execution for internal departments, including setting up, testing, troubleshooting, and deploying.
  • Collaborate with the customer relationship management and marketing systems team to evaluate and improve email performance, improve the marketing system's ease of use, and ensure AEI is meeting brand and industry standards.
  • Assist with marketing operations for nurture campaigns, including by scoring model setup and tracking effectiveness.
  • Assist with and troubleshoot the synchronization between the HubSpot database and our customer relationship management system, Salesforce.
  • Create, test, and deploy forms and landing pages.
  • Create and maintain procedures documentation.
  • Assist with setting up and implementing new email newsletters.
  • Help train and manage departmental interns.

Physical Requirements and Working Conditions at AEI
  • The employee is regularly expected to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and keyboard. This job requires close-up vision for computer work.
  • The employee must be able to lift up to 30 pounds.
  • The employee must be able to work in a confined area.
  • Moderate noise (e.g., from computers, phones, printers, and light traffic) is expected.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities associated with this position.

Qualifications
  • A bachelor's degree in marketing, business, communications, or a similar field (required)
  • 0-2 years of previous full-time work experience or internship experience (strongly preferred); experience with a marketing automation system, preferably HubSpot, and a demonstrated understanding of email testing, metrics, and best practices (desired)
  • Superior oral and written communication skills
  • An affinity for training, presenting, teaching, and mentoring
  • An organized, detail-oriented personality with strong logic, analytical, and problem-solving skills
  • Microsoft Office proficiency, especially in Excel and Word
  • Experience using Adobe Dreamweaver, Adobe Illustrator, Cascading Style Sheets, HTML, and Salesforce (preferred, but not required)
  • An interest in public policy and the principles of expanding liberty, increasing opportunity, and strengthening the free enterprise system

Benefits
AEI offers generous benefits, including 18 days of paid leave (15 days of paid annual leave and 3 personal days or floating holidays); 12 days of paid sick leave; paid family leave; medical and dental coverage, in addition to a health savings account; a medical and dependent care flexible spending account; a tuition assistance program of up to $5,200; life and disability insurance at no cost to employees; and a 403(b) retirement plan with a contribution from AEI, among other benefits. For more information, you can see a full summary of our benefits at https://www.aei.org/jobs/benefits/.
Compensation is based on a number of factors, including the position's scope and responsibilities; a candidate's full-time, applicable work experience; key skills and qualifications; and internal and external market considerations. The salary range for this full-time, exempt position is $50,000-$54,000. Salary is just one component of AEI's total compensation package for employees.

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