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Marketing Operations Manager Jobs in California (NOW HIRING)

Our team is looking for a Product Marketing Operations Manager to build and operate the systems, processes, and cross-functional programs that enable our Product Marketing team to work effectively at ...

Our team is looking for a Product Marketing Operations Manager to build and operate the systems, processes, and cross-functional programs that enable our Product Marketing team to work effectively at ...

About the Role As our Growth Marketing / Marketing Operations Manager, you will own the engine that ... drives demand and brand presence for Field Materials AI. This is a hands-on, full-stack marketing ...

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Marketing Operations Manager information

See California salary details

$21.2K

$100.1K

$173.7K

How much do marketing operations manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for marketing operations manager in California is $100,100.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,100.00 and $124,800.00 per year, depending on experience, location, and employer.

What is a marketing operations manager?

A marketing operations manager supervises marketing department staff to maintain productivity and smooth operations. Unlike a marketing project manager who focuses on a particular marketing campaign, a marketing operations manager oversees the overall marketing department and ensures the staff meets their goals. Job duties include evaluating market trends to develop new marketing strategies, creating department goals, delegating project tasks to employees, and training new marketing employees. Qualifications for this career include a bachelor’s or master’s degree in marketing, business administration, or a related field, extensive marketing experience, and leadership skills.

What are the key skills and qualifications needed to thrive as a marketing operations manager?

To thrive as a Marketing Operations Manager, you need expertise in marketing strategy, data analysis, project management, and a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required, along with certifications such as Salesforce or Google Analytics. Strong organizational skills, attention to detail, and effective communication help drive cross-functional collaboration and process optimization. These skills ensure seamless marketing execution, data-driven decision-making, and alignment between marketing initiatives and overall business objectives.

What are some common challenges faced by marketing operations managers when aligning marketing technology with organizational goals?

Marketing Operations Managers often encounter challenges when ensuring that marketing technology stacks effectively support broader business objectives. Integrating new tools with existing systems, maintaining data accuracy across platforms, and securing buy-in from cross-functional teams can be complex. Additionally, staying updated with rapidly evolving marketing technologies while balancing cost and utility requires ongoing attention. Successful Marketing Operations Managers proactively communicate with stakeholders, regularly evaluate tech performance, and foster a culture of continuous improvement to address these hurdles.

What is the difference between Marketing Operations Manager vs Marketing Coordinator?

AspectMarketing Operations ManagerMarketing Coordinator
ResponsibilitiesOversees marketing processes, technology, data analysis, and team coordinationSupports marketing campaigns, manages schedules, and assists with content creation
Required SkillsProject management, data analysis, marketing technology proficiencyCommunication, organization, basic marketing knowledge
Work EnvironmentStrategic planning, cross-department collaborationExecution-focused, campaign support
Common CertificationsHubSpot, Google Analytics, PMP (optional)None typically required

The Marketing Operations Manager focuses on optimizing marketing processes and technology, while the Marketing Coordinator handles campaign support and execution. Both roles are essential but differ in scope and strategic involvement.

What are the most commonly searched types of Marketing Operations jobs in California?

The most popular types of Marketing Operations jobs in California are:

What are popular job titles related to Marketing Operations Manager jobs in California?

For Marketing Operations Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Marketing Operations Manager jobs in California look for?

The top searched job categories for Marketing Operations Manager jobs in California are:

What cities in California are hiring for Marketing Operations Manager jobs?

Cities in California with the most Marketing Operations Manager job openings:

Infographic showing various Marketing Operations Manager job openings in California as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $100,100 per year, or $48.1 per hour.

Marketing Operations Manager - Marketo

Sarvay

Sonoma, CA • On-site

Other

This job post has expired 4 days ago. Applications are no longer accepted.


Job description

We are seeking a Marketing Experience Manager, Frontline to join our clients Small Business & Self Employed Marketing Customer Activation Team. As the strategic operators for the business, we turn marketing intent into reality at scale with a focus on accuracy, efficiency, and customer delight.



We are seeking a highly organized and detail-oriented project manager to oversee the execution of our marketing campaigns. In this role, you will be responsible for managing campaign execution timelines and resources, partnering closely with cross-functional groups, and ensuring that all campaigns are launched on time. Beyond project oversight, you will also be hands-on with campaign execution — building and editing campaigns in email, experiments, and In Product Discovery messages. The ideal candidate will have a strong understanding of marketing principles, project management methodologies, hands-on campaign build experience, and excellent communication skills.


*WEST COAST CANDIDATES*


Responsibilities:

Project Planning & Execution:

  • Develop detailed project plans for delivery of marketing campaigns, including timelines, milestones, and resource allocation.
  • Collaborate with cross-functional teams (creative, content, data, etc.) to ensure alignment and efficient workflow.
  • Proactively identify and mitigate potential risks and roadblocks.
  • Ensure projects are completed on time while meeting quality standards.


Campaign Build & Execution:

  • Build and edit marketing campaigns across email, experiments, and IPD platforms.
  • Perform quality assurance checks on campaign builds to ensure accuracy, proper targeting, and adherence to brief requirements prior to launch.
  • Troubleshoot and resolve technical issues that arise during campaign builds or execution.
  • Partner with platform owners and technical teams to stay current on tool capabilities and best practices.


Process Optimization:

  • Analyze existing marketing operations processes and identify areas for improvement.
  • Implement project management best practices and tools to streamline workflows.
  • Develop and maintain comprehensive project documentation.


Communication & Collaboration:

  • Facilitate effective communication between team members and stakeholders.
  • Provide regular project updates and reports to management.
  • Foster a collaborative and results-oriented team environment.


Qualifications:

  • 5+ years experience in Marketing Project/Program Management or Marketing Operations
  • Experience with Marketo
  • Proficient in HTML
  • Experience with AI tools (Claude, Chatgot, Gemini, etc.)
  • Ability to manage multiple complex projects simultaneously
  • Ability to work independently and cross-functionally in a fast-paced, highly matrixed organization
  • Ability to question/challenge the status quo when alternative solutions will provide more effective or efficient outcomes
  • Comfortable working in ambiguity
  • Adept at change management
  • Strong problem-solving and analytical skills
  • Bias toward action: pro-active, driven, solution-oriented
  • Highly organized, detail-oriented, and resourceful
  • Ability to speak technically to different stakeholders: Analytics, Marketing, Martech, Legal, Finance
  • Ability to be nimble with evolving requirements and responsibilities
  • Experience with Workfront or Quickbase is a plus.