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Marketing Intelligence Jobs (NOW HIRING)

Beam

Head of Marketing Intelligence

New York, NY · On-site

Head of Marketing Intelligence About the Role We are looking for a Head of Marketing Intelligence to serve as the owner of our measurement ecosystem and the ultimate arbiter of truth for our ...

FAM Brands

Marketing Activation & Campaign Intelligence * Brief internal brand, sales, design, and ambassador teams on trend findings - translating data into clear creative and campaign direction. * Guide the ...

Huntsman

Global Market Intelligence Lead

Houston, TX

: Global Market Intelligence Lead Huntsman is seeking a Global Market Intelligence Lead supporting ... This role partners closely with sales, marketing, business development, and asset management teams ...

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How much do marketing intelligence jobs pay per hour?

As of Jul 8, 2026, the average hourly pay for marketing intelligence in the United States is $49.16, according to ZipRecruiter salary data. Most workers in this role earn between $46.15 and $49.28 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Intelligence professional, and why are they important?

To thrive as a Marketing Intelligence professional, a strong background in market research, data analysis, and business strategy is essential, often supported by a relevant degree in marketing, business, or analytics. Familiarity with tools such as Excel, Tableau, Google Analytics, and CRM platforms, as well as certifications in data analytics or market research, is highly valued. Critical thinking, attention to detail, and effective communication are crucial soft skills for interpreting data and sharing actionable insights with stakeholders. These skills and qualities ensure accurate market assessments, data-driven decision-making, and a competitive edge for organizations.

What is the difference between Marketing Intelligence vs Market Analyst?

AspectMarketing IntelligenceMarket Analyst
Primary FocusGathering and analyzing market data to inform marketing strategiesAnalyzing market trends and data to evaluate market potential and performance
Skills & CertificationsMarket research, data analysis, CRM tools, often with certifications in marketing or data analysisData analysis, statistical skills, industry knowledge, often with degrees in business or economics
Work EnvironmentMarketing departments, research firms, consulting agenciesMarket research firms, consulting agencies, corporate strategy teams
Usage in IndustryUsed to develop marketing strategies and campaignsUsed to assess market opportunities and competitive landscape

While both roles involve analyzing market data, Marketing Intelligence focuses on gathering comprehensive market insights to guide marketing strategies, whereas Market Analysts primarily evaluate market trends and performance to inform business decisions. Both roles require strong analytical skills and industry knowledge, but their specific applications differ within the marketing and business landscape.

What is marketing intelligence?

Marketing intelligence refers to the process of gathering, analyzing, and interpreting data about a company's market environment, competitors, customers, and trends to inform better business decisions. It helps organizations understand their position in the market, identify new opportunities, and anticipate potential threats. By leveraging marketing intelligence, businesses can develop more effective marketing strategies, improve customer targeting, and stay ahead of competitors. The insights derived from marketing intelligence are crucial for making data-driven decisions and achieving long-term growth.

Is market intelligence a good career?

Market intelligence is a valuable career that involves analyzing market trends, competitors, and customer data to support strategic decision-making. Professionals in this field often use tools like data analytics software and require strong research and analytical skills. It offers opportunities across various industries and can lead to roles in strategic planning and business development.

How does a Marketing Intelligence professional typically collaborate with other departments within an organization?

Marketing Intelligence professionals regularly work with teams across sales, product development, and executive leadership to provide actionable insights that guide strategy. They often gather and analyze market data, then present findings and recommendations to stakeholders in clear, impactful ways. Collaboration is key, as these professionals must understand the needs and goals of various departments to ensure their insights align with broader business objectives. Effective communication and strong cross-functional relationships are essential for success in this role.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically Chief Marketing Officers (CMOs) or Vice Presidents of Marketing, who oversee overall marketing strategies and budgets. These executive positions often require extensive experience, leadership skills, and a strong understanding of market analytics and branding, with salaries reaching into the high six or seven figures annually.

What does marketing intelligence do?

Marketing intelligence involves gathering and analyzing data about market trends, competitors, and customer preferences to support strategic decision-making. Professionals in this field use tools like data analytics and market research to help organizations identify opportunities and improve marketing effectiveness.

What is a market intelligence job?

A market intelligence job involves gathering, analyzing, and interpreting data about market trends, competitors, and customer preferences to support strategic decision-making. Professionals in this role often use tools like market research reports, data analysis software, and industry databases to provide insights that help companies identify opportunities and mitigate risks.
More about Marketing Intelligence jobs
What are the most commonly searched types of Marketing Intelligence jobs? The most popular types of Marketing Intelligence jobs are:
What states have the most Marketing Intelligence jobs? States with the most job openings for Marketing Intelligence jobs include:
What job categories do people searching Marketing Intelligence jobs look for? The top searched job categories for Marketing Intelligence jobs are:
Marketing Intelligence jobs near you
Infographic showing various Marketing Intelligence job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 7% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $102,261 per year, or $49.2 per hour.
Head of Marketing Intelligence

Head of Marketing Intelligence

Beam

New York, NY • On-site

Full-time

Medical, Retirement, PTO

Re-posted 18 days ago

Job description

Head of Marketing Intelligence
About the Role
We are looking for a Head of Marketing Intelligence to serve as the owner of our measurement ecosystem and the ultimate arbiter of truth for our marketing efficiency.
Reporting to the Chief Growth Officer (CGO), you will lead the evolution of our measurement framework from current attribution to a sophisticated, AI-driven engine that captures the "omnichannel halo." You will work to determine the true incrementality of every dollar spent across D2C, Amazon, and Retail, ensuring that our investments in creator-led commerce and traditional media are optimized for long-term profitability and enterprise scale.
What You'll Do
Architect the Source of Truth
  • Define the Measurement Roadmap: Establish the vision for quantifying the effectiveness of all media, sponsorships, and partnerships.
  • Integrate Social Commerce: Act as the chief architect for quantifying creator marketing, ensuring TikTok Shop, Podcast, and Influencer efforts are recognized as essential infrastructure within our Marketing Mix Model (MMM).

Master Omnichannel Incrementality
  • The "Halo" Authority: Develop the frameworks to measure how D2C spend (Paid Social, Search, TV/CTV) drives velocity in Amazon and physical retail.
  • Advanced Methodology: Implement and oversee a robust balance of MMM, Multi-Touch Attribution (MTA), and Causal Inference, deploying experimentation and hold-out tests to validate marginal ROI.
  • Retail Media Strategy: Leverage "clean-room" solutions (e.g., Amazon Marketing Cloud) to connect upper-funnel media exposure to bottom-funnel marketplace conversions.

Drive AI-Powered Innovation
  • Intelligent Infrastructure: Identify and deploy AI/ML capabilities to automate high-frequency reporting and move the organization toward predictive analytics.
  • Bias-to-Action Dashboards: Build and manage self-service visualization tools (Tableau, Looker) that translate complex statistical outputs into simple, actionable recommendations for Growth and Creative teams.

Lead & Operationalize Insights
  • The "Translator" Role: Bridge the gap between Data, Finance, and Creative/Growth teams, turning raw data into creative briefs and investment shifts.
  • Talent Development: Build and lead a high-performing Marketing Science team, fostering a culture of extreme curiosity and technical rigor.
Who You Are
  • The Expert: 12+ years in marketing analytics or marketing science, with deep experience in advanced measurement organizations or high-growth D2C brands.
  • The Omnichannel Strategist: You have a proven track record of solving the "attribution puzzle" for brands with complex distribution across D2C, marketplaces, and big-box retail.
  • The Technical Architect: Proficient in SQL, Python, or R, with hands-on experience building and deploying MMM and incrementality frameworks.
  • The AI Visionary: You don't just use tools; you know how to leverage AI to solve complex marketing problems and streamline intelligence operations.
  • The Business Driver: You understand that a model is only as good as the action it inspires. You have the executive presence to influence a $100M+ P&L and the "player-coach" mindset to dive into the data yourself.

Location & Benefits:
Boston, MA or New York, NY (Hybrid, 3 days/week in-office)
We offer:
• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• "Work from Anywhere" bank
• Wellness stipend for health & fitness
• Commuter benefits
These are the Values that Guide our Decisions in the Business:
People First
We take care of ourselves, our teammates and our customers equally
Constant Improvement
Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business
Transparent and Open Communication
Say it straight or it comes out crooked- respectful and direct communication always
Ego is the Enemy
Always stay humble, hungry, and curious
Think Like an Owner
How are my actions or this moment going to affect the big picture?
Risk Taking
Make informed bets and emotionally move on from the ones that don't work
Creativity and Rapid Iteration
Think big, fail fast and inexpensively

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