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Marketing Intelligence Jobs (NOW HIRING)

InterSystems

Market Intelligence Associate

Boston, MA

A citizen of the world with a passion for technology, healthcare, and marketing? Are you a lifelong ... We are looking for a Market Intelligence Associate to support the Marketing Intelligence, Data, and ...

InterSystems

Market Intelligence Associate

Boston, MA · On-site

A citizen of the world with a passion for technology, healthcare, and marketing? Are you a lifelong ... We are looking for a Market Intelligence Associate to support the Marketing Intelligence, Data, and ...

FAM Brands

Marketing Activation & Campaign Intelligence * Brief internal brand, sales, design, and ambassador teams on trend findings - translating data into clear creative and campaign direction. * Guide the ...

Huntsman

Global Market Intelligence Lead

Houston, TX · On-site

: Global Market Intelligence Lead Huntsman is seeking a Global Market Intelligence Lead supporting ... This role partners closely with sales, marketing, business development, and asset management teams ...

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How much do marketing intelligence jobs pay per hour?

As of Jun 7, 2026, the average hourly pay for marketing intelligence in the United States is $49.16, according to ZipRecruiter salary data. Most workers in this role earn between $46.15 and $49.28 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Intelligence professional, and why are they important?

To thrive as a Marketing Intelligence professional, a strong background in market research, data analysis, and business strategy is essential, often supported by a relevant degree in marketing, business, or analytics. Familiarity with tools such as Excel, Tableau, Google Analytics, and CRM platforms, as well as certifications in data analytics or market research, is highly valued. Critical thinking, attention to detail, and effective communication are crucial soft skills for interpreting data and sharing actionable insights with stakeholders. These skills and qualities ensure accurate market assessments, data-driven decision-making, and a competitive edge for organizations.

What is the difference between Marketing Intelligence vs Market Analyst?

AspectMarketing IntelligenceMarket Analyst
Primary FocusGathering and analyzing market data to inform marketing strategiesAnalyzing market trends and data to evaluate market potential and performance
Skills & CertificationsMarket research, data analysis, CRM tools, often with certifications in marketing or data analysisData analysis, statistical skills, industry knowledge, often with degrees in business or economics
Work EnvironmentMarketing departments, research firms, consulting agenciesMarket research firms, consulting agencies, corporate strategy teams
Usage in IndustryUsed to develop marketing strategies and campaignsUsed to assess market opportunities and competitive landscape

While both roles involve analyzing market data, Marketing Intelligence focuses on gathering comprehensive market insights to guide marketing strategies, whereas Market Analysts primarily evaluate market trends and performance to inform business decisions. Both roles require strong analytical skills and industry knowledge, but their specific applications differ within the marketing and business landscape.

What is marketing intelligence?

Marketing intelligence refers to the process of gathering, analyzing, and interpreting data about a company's market environment, competitors, customers, and trends to inform better business decisions. It helps organizations understand their position in the market, identify new opportunities, and anticipate potential threats. By leveraging marketing intelligence, businesses can develop more effective marketing strategies, improve customer targeting, and stay ahead of competitors. The insights derived from marketing intelligence are crucial for making data-driven decisions and achieving long-term growth.

How does a Marketing Intelligence professional typically collaborate with other departments within an organization?

Marketing Intelligence professionals regularly work with teams across sales, product development, and executive leadership to provide actionable insights that guide strategy. They often gather and analyze market data, then present findings and recommendations to stakeholders in clear, impactful ways. Collaboration is key, as these professionals must understand the needs and goals of various departments to ensure their insights align with broader business objectives. Effective communication and strong cross-functional relationships are essential for success in this role.
More about Marketing Intelligence jobs
What are the most commonly searched types of Marketing Intelligence jobs? The most popular types of Marketing Intelligence jobs are:
What states have the most Marketing Intelligence jobs? States with the most job openings for Marketing Intelligence jobs include:
What job categories do people searching Marketing Intelligence jobs look for? The top searched job categories for Marketing Intelligence jobs are:
Marketing Intelligence jobs near you
Infographic showing various Marketing Intelligence job openings in the United States as of May 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $102,261 per year, or $49.2 per hour.
Marketing Intelligence Analyst III (Onsite)

Marketing Intelligence Analyst III (Onsite)

Swbc

San Antonio, TX • On-site

Full-time

Medical, Retirement

Posted 5 days ago

SWBC rating

6.5

Company rating: 6.5 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

SWBC is seeking a talented individual to advance marketing analytics by transforming data into actionable insights that fuel growth and measurable business outcomes. This highimpact role sits at the intersection of digital innovation, data intelligence, and marketing strategy-and your proactive insights will empower the marketing leadership with the clarity needed to optimize campaign performance, maximize unit economics, and expand revenue growth.

Why you'll love this role:
In this role, you will join a collaborative marketing organization that partners closely with business leaders and crossfunctional teams to collectively maximize community interactions and business outcomes, with data-informed recommendations that unlock solutions and strategies for SWBC clients and prospects. With data-driven alignment between marketing and sales, you'll become a trusted advisor for datadriven decisionmaking and proactive recommendations to maximize sales strategies. This role values clear methodology, proactive problemsolving, and strong collaboration. You will own the data strategy within the marketing measurement ecosystem and directly influence how data powers strategy, optimization, and business impact.

Essential duties will include the following:

  • Partner with executive stakeholders, marketing leadership, and crossfunctional teams to deliver datadriven insights that guide performance measurement, optimization, and decisions.
  • Champion analytics innovation by enhancing data capabilities, supporting digital transformation, and evolving how marketing leverages data to drive growth.
  • Build, manage, and optimize robust analytics across omnichannel marketing campaigns, MarTech platforms, CRM systems, and databases.
  • Implement and continuously improve conversion tracking and data collection using GA4, Google Tag Manager, 3rd party ad pixels, including enterprisegrade schemas and taxonomy.
  • Deliver insightful reporting and analysis across weekly, monthly, and ad hoc cadences, including campaign effectiveness, ROI, attribution, and pipeline forecasting.
  • Analyze fullfunnel marketing performance to identify trends, optimize conversion and engagement, and improve channel efficiency.
  • Design and maintain bestinclass dashboards using Data Studio (Looker), Power BI, Tableau, or similar tools to provide clear and actionable performance visibility.
  • Develop and refine key audience segments for targeting and personalization using behavioral, CRM, and campaign data.
  • Ensure data quality, governance, compliance, and adherence to benchmarks and industry best practices while promoting a testandlearn culture through experimentation and mentorship across the marketing team.

Serious candidates will possess the minimum qualifications:

  • Bachelor's degree in Analytics, Business, Computer Science, Engineering, Finance, Marketing, or a related discipline.
  • Minimum five (5) years of progressive experience in marketing analytics, digital analytics, or data analysis.
  • Demonstrated experience in B2B/B2C financial services environments is highly valued.
  • Expertlevel proficiency with Google Analytics (GA4), Google Tag Manager, Google Search Console, and Google Ads (certification preferred).
  • Experience working with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar technologies.
  • Demonstrated ability to measure and analyze performance across integrated marketing channels, including CRM, AIdriven tools, email, paid and organic media, SEO/SEM, social, and web.
  • Advanced proficiency building dashboards and visualizations using Looker Studio (Data Studio), Power BI, Tableau, or comparable BI tools.
  • Bonus experience with cloud data platforms and analytical tools such as BigQuery, Snowflake, AWS, Azure, or Python.
  • Proven ability to translate complex data into clear, actionable insights that inform strategy and drive business outcomes.
  • Strong understanding of data management, governance, system integration best practices, and regulatory compliance.
  • Solutionsoriented mindset with a curiosity for innovation, experimentation, and continuous improvement.
  • Excellent communication skills with demonstrated success collaborating across crossfunctional teams and presenting insights to stakeholders.

SWBC offers*:

  • Competitive overall compensation package
  • Work/Life balance
  • Employee engagement activities and recognition awards
  • Years of Service awards
  • Career enhancement and growth opportunities
  • Leadership Academy and Mentor Program
  • Continuing education and career certifications
  • Variety of healthcare coverage options
  • Traditional and Roth 401(k) retirement plans
  • Lucrative Wellness Program

*Based upon employee eligibility

Additional Information:

SWBC is a Substance-Free Workplace and requires pre-employment drug testing.

Please note, SWBC does not hire tobacco users as allowed by law.

To learn more about SWBC, visit our website at www.SWBC.com. If interested, please click the appropriate apply button.

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