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Marketing Intelligence Jobs in Florida (NOW HIRING)

Gerdau

Market Intelligence Analyst

Tampa, FL · On-site

... marketing and sales processes and practices The role should also continually develop and manage ... The Market Intelligence Analyst will regularly work with minimal supervision from the Pricing and ...

Gerdau

Market Intelligence Analyst

Tampa, FL · On-site

... marketing and sales processes and practices The role should also continually develop and manage ... The Market Intelligence Analyst will regularly work with minimal supervision from the Pricing and ...

3B Staffing LLC

Digital Marketing Analyst

Orlando, FL · On-site

Help refine measurement strategy, enhance marketing intelligence capabilities, and influence how insights from a mature data and attribution ecosystem are used to guide growth decisions across the ...

3B Staffing LLC

Digital Marketing Analyst

Orlando, FL · On-site

Help refine measurement strategy, enhance marketing intelligence capabilities, and influence how insights from a mature data and attribution ecosystem are used to guide growth decisions across the ...

Virgin Voyages

Promotions & Merchandising Lead

Plantation, FL · On-site

$17 - $21.75/hr

This role acts as the strategic owner of offers-determining what promotions exist, why they exist, and how they should be presented-while partnering with Revenue Management, Marketing Intelligence ...

V Cruises US

Promotions & Merchandising Lead

Plantation, FL · On-site

$17 - $21.75/hr

This role acts as the strategic owner of offers-determining what promotions exist, why they exist, and how they should be presented-while partnering with Revenue Management, Marketing Intelligence ...

Akerman

Senior Competitive Intelligence Specialist

Tampa, FL · On-site

$88K - $112K/yr

Akerman LLP is seeking a Senior Competitive Intelligence Specialist to help drive the firm ... Serve as a strategic partner to the Marketing & Client Development department, supporting client ...

Akerman

Senior Competitive Intelligence Specialist

Miami, FL · On-site

$89K - $113K/yr

Akerman LLP is seeking a Senior Competitive Intelligence Specialist to help drive the firm ... Serve as a strategic partner to the Marketing & Client Development department, supporting client ...

Akerman

Senior Competitive Intelligence Specialist

Tampa, FL · On-site

$88K - $112K/yr

Akerman LLP is seeking a Senior Competitive Intelligence Specialist to help drive the firm ... Serve as a strategic partner to the Marketing & Client Development department, supporting client ...

Akerman

Senior Competitive Intelligence Specialist

Miami, FL · On-site

$89K - $113K/yr

Akerman LLP is seeking a Senior Competitive Intelligence Specialist to help drive the firm ... Serve as a strategic partner to the Marketing & Client Development department, supporting client ...

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All JobsMarketing Intelligence JobsMarketing Intelligence Jobs in Florida

Marketing Intelligence information

See Florida salary details

$24

$36

$54

How much do marketing intelligence jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for marketing intelligence in Florida is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $34.47 and $36.83 per hour, depending on experience, location, and employer.

What is marketing intelligence?

Marketing intelligence refers to the process of gathering, analyzing, and interpreting data about a company's market environment, competitors, customers, and trends to inform better business decisions. It helps organizations understand their position in the market, identify new opportunities, and anticipate potential threats. By leveraging marketing intelligence, businesses can develop more effective marketing strategies, improve customer targeting, and stay ahead of competitors. The insights derived from marketing intelligence are crucial for making data-driven decisions and achieving long-term growth.

What are the key skills and qualifications needed to thrive as a marketing intelligence professional?

To thrive as a Marketing Intelligence professional, a strong background in market research, data analysis, and business strategy is essential, often supported by a relevant degree in marketing, business, or analytics. Familiarity with tools such as Excel, Tableau, Google Analytics, and CRM platforms, as well as certifications in data analytics or market research, is highly valued. Critical thinking, attention to detail, and effective communication are crucial soft skills for interpreting data and sharing actionable insights with stakeholders. These skills and qualities ensure accurate market assessments, data-driven decision-making, and a competitive edge for organizations.

How does a marketing intelligence professional typically collaborate with other departments within an organization?

Marketing Intelligence professionals regularly work with teams across sales, product development, and executive leadership to provide actionable insights that guide strategy. They often gather and analyze market data, then present findings and recommendations to stakeholders in clear, impactful ways. Collaboration is key, as these professionals must understand the needs and goals of various departments to ensure their insights align with broader business objectives. Effective communication and strong cross-functional relationships are essential for success in this role.

What is the difference between Marketing Intelligence vs Market Analyst?

AspectMarketing IntelligenceMarket Analyst
Primary FocusGathering and analyzing market data to inform marketing strategiesAnalyzing market trends and data to evaluate market potential and performance
Skills & CertificationsMarket research, data analysis, CRM tools, often with certifications in marketing or data analysisData analysis, statistical skills, industry knowledge, often with degrees in business or economics
Work EnvironmentMarketing departments, research firms, consulting agenciesMarket research firms, consulting agencies, corporate strategy teams
Usage in IndustryUsed to develop marketing strategies and campaignsUsed to assess market opportunities and competitive landscape

While both roles involve analyzing market data, Marketing Intelligence focuses on gathering comprehensive market insights to guide marketing strategies, whereas Market Analysts primarily evaluate market trends and performance to inform business decisions. Both roles require strong analytical skills and industry knowledge, but their specific applications differ within the marketing and business landscape.

What does marketing intelligence do?

Marketing intelligence involves gathering, analyzing, and interpreting data about market trends, competitors, and customer behavior to support strategic decision-making. Professionals in this field use tools like data analytics software and market research methods to provide insights that help businesses improve marketing strategies and stay competitive.

What skills are needed for marketing intelligence?

Marketing intelligence professionals need strong analytical skills, proficiency with data analysis tools like Excel, SQL, or business intelligence software, and a good understanding of market research methods. They should also have excellent communication skills to interpret and present insights effectively and stay updated on industry trends and competitors.
Marketing Intelligence jobs near you
Infographic showing various Marketing Intelligence job openings in Florida as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 11% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $76,419 per year, or $36.7 per hour.

Market Intelligence Analyst

Gerdau

Tampa, FL • On-site

Full-time

Re-posted 26 days ago

Key responsibilities

  • Perform data analysis to provide insights and recommendations to support marketing and sales processes.

  • Develop and manage action plans, coordinate projects, and implement process improvements with minimal supervision.

  • Analyze research results, create actionable insights, and present strategies to help the organization meet its strategic goals.

Gerdau rating

6.8

Company rating: 6.8 out of 10

Based on 70 frontline employees who took The Breakroom Quiz

425th of 546 rated manufacturers

Job description

Basic Function
This job's key function is to perform data analysis to provide insights and recommendations to support Gerdau's marketing and sales processes and practices The role should also continually develop and manage action plans, often acting as a lead to coordinate projects and improvements. The Market Intelligence Analyst will regularly work with minimal supervision from the Pricing and Market Intelligence Manager on projects by developing and managing the action plans, analyzing research results, and presenting strategies and deploying them to help the organization meet its strategic goals.
Scope:
The Market Intelligence Analyst will be responsible for analysis, recommendations, development and deployment of action plans and process improvements with little need of validation by the Pricing and Market Intelligence Manager. This role is accountable for data stewardship (automation and processes), Power BI (development and routine reporting), regression/statistical modeling and predictive capabilities (development and routine analysis) and work as lead coordinating projects. The Market Intelligence Analyst will be responsible for creating actionable insights, collaboration, predictive analysis, machine learning, data scrapping and recommending specific actions to drive business objectives.
The Market Intelligence Analyst must work to develop strong relationships with internal stakeholders to continually capture new market insights and to share them within the organization.
Abilities and Skills: Openness (both learning and new ideas), goals oriented, time management, self-starter, mental-agility, relationship building, communication skills, presentation skills (for training and taking technical issues and presenting them to business users), strong business acumen, etc. Ability to decipher problems and bring forth solutions to solve those problems.
Will this position require travel?
The Data Analyst I may be required to travel approximately four times per year to visit customers, mills, seminars, trainings and/or attend trade shows and trade association meetings.
PRIMARY DUTIES AND RESPONSIBILITIES:
The Market Intelligence Analyst will perform these duties with minimal management validation:
  1. Market Analysis:
    1. Regular analysis of statistics (shipments, market share, by country, region, imports, exports) for Gerdau's product group(s) and substitutes. Output will be regular in frequency and format (clear graphic format that are readily understandable for intended audiences; internal and external depending on circumstance.)
    2. Execution and enhancement of established econometric models for market segment forecasting. Generation of new forecasting models.
    3. Competitor analysis
    4. Medium (1-3 year) and long term (3-10 year) market studies
  2. Product & Service Analysis:
    1. Monitor the competitive positioning of Gerdau products.
    2. Portfolio review (short term profitability and long-term viability)
    3. Support on development and improvement of products and services
  3. Commercial Analysis:
    1. Commercial strategies (Segmentation)
    2. Customer classification
    3. Customer profitability
    4. Forecasting models
  4. Market Relationship Strategy Support
    1. Leverage technical sales support
    2. Leverage trade marketing resources

QUALIFICATIONS AND EDUCATIONAL REQUIREMENTS:
  • Requires a bachelor's degree in business, marketing, finance, data science, data analysis, or a related area
  • 0 - 2 years of experience in business intelligence, data analysis, marketing analytics or related analytical roles preferred
  • Experience in a wide variety of quantitative and qualitative research methodologies, using standard databases and analytical software
  • Analytically focused, and have proven experience developing action plans based on their own analysis
  • Excellent written and verbal communication skills for interacting with other departments and customers
  • Experience in planning and performing data analysis projects and processes from start to finish
  • Proficient with Power BI, statistical analysis and research methodologies, along with common programs (such as PowerPoint, Word and Excel), RPA technology (Robotic Process Automation), online survey tools and syndicated data sources
  • Time management, critical thinking and problem-solving skills are required
  • Strong organizational skills, customer focus, work creatively and analytically to solve day-in and day-out problems
  • Requires proven ability to establish and maintain strong, positive relationships with commercial and operations teams
  • Prior knowledge and experience in manufacturing, steel or steel using industries preferred

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