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Airgas

Marketing Intelligence & Solutions Analyst

Radnor, PA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

R10093037 Marketing Intelligence & Solutions Analyst (Open) Location: Radnor, PA (Airgas HO) - Management How will you CONTRIBUTE and GROW? At Airgas, we are committed to building a diverse and ...

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How much do marketing intelligence jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for marketing intelligence in the United States is $49.16, according to ZipRecruiter salary data. Most workers in this role earn between $46.15 and $49.28 per hour, depending on experience, location, and employer.

What is marketing intelligence?

Marketing intelligence refers to the process of gathering, analyzing, and interpreting data about a company's market environment, competitors, customers, and trends to inform better business decisions. It helps organizations understand their position in the market, identify new opportunities, and anticipate potential threats. By leveraging marketing intelligence, businesses can develop more effective marketing strategies, improve customer targeting, and stay ahead of competitors. The insights derived from marketing intelligence are crucial for making data-driven decisions and achieving long-term growth.

What are the key skills and qualifications needed to thrive as a marketing intelligence professional?

To thrive as a Marketing Intelligence professional, a strong background in market research, data analysis, and business strategy is essential, often supported by a relevant degree in marketing, business, or analytics. Familiarity with tools such as Excel, Tableau, Google Analytics, and CRM platforms, as well as certifications in data analytics or market research, is highly valued. Critical thinking, attention to detail, and effective communication are crucial soft skills for interpreting data and sharing actionable insights with stakeholders. These skills and qualities ensure accurate market assessments, data-driven decision-making, and a competitive edge for organizations.

How does a marketing intelligence professional typically collaborate with other departments within an organization?

Marketing Intelligence professionals regularly work with teams across sales, product development, and executive leadership to provide actionable insights that guide strategy. They often gather and analyze market data, then present findings and recommendations to stakeholders in clear, impactful ways. Collaboration is key, as these professionals must understand the needs and goals of various departments to ensure their insights align with broader business objectives. Effective communication and strong cross-functional relationships are essential for success in this role.

What is the difference between Marketing Intelligence vs Market Analyst?

AspectMarketing IntelligenceMarket Analyst
Primary FocusGathering and analyzing market data to inform marketing strategiesAnalyzing market trends and data to evaluate market potential and performance
Skills & CertificationsMarket research, data analysis, CRM tools, often with certifications in marketing or data analysisData analysis, statistical skills, industry knowledge, often with degrees in business or economics
Work EnvironmentMarketing departments, research firms, consulting agenciesMarket research firms, consulting agencies, corporate strategy teams
Usage in IndustryUsed to develop marketing strategies and campaignsUsed to assess market opportunities and competitive landscape

While both roles involve analyzing market data, Marketing Intelligence focuses on gathering comprehensive market insights to guide marketing strategies, whereas Market Analysts primarily evaluate market trends and performance to inform business decisions. Both roles require strong analytical skills and industry knowledge, but their specific applications differ within the marketing and business landscape.

What does marketing intelligence do?

Marketing intelligence involves gathering, analyzing, and interpreting data about market trends, competitors, and customer behavior to support strategic decision-making. Professionals in this field use tools like data analytics software and market research methods to provide insights that help businesses improve marketing strategies and stay competitive.

What skills are needed for marketing intelligence?

Marketing intelligence professionals need strong analytical skills, proficiency with data analysis tools like Excel, SQL, or business intelligence software, and a good understanding of market research methods. They should also have excellent communication skills to interpret and present insights effectively and stay updated on industry trends and competitors.
More about Marketing Intelligence jobs

What are the most commonly searched types of Marketing Intelligence jobs?

The most popular types of Marketing Intelligence jobs are:

What states have the most Marketing Intelligence jobs?

States with the most job openings for Marketing Intelligence jobs include:

Marketing Intelligence jobs near you
Infographic showing various Marketing Intelligence job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $102,261 per year, or $49.2 per hour.

Marketing Intelligence Analyst

Tech Electronics

Saint Louis, MO • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 6 days ago

Job description

Who is Tech Electronics?
We provide systems and services that help our customers work smarter, feel safer, and collaborate more effectively. Tech Electronics is a technology services organization headquartered in St. Louis, Missouri with seven offices across the Midwest.
At Tech Electronics, we specialize in low voltage life safety and communication systems in the education, healthcare, construction, government, commercial-industrial, and worship industries. From fire alarm installation and testing to security cameras and video surveillance, our tailor-made solutions deliver connection and protection.
Why Tech Electronics?
At Tech Electronics, we pride ourselves on bringing a unique family atmosphere to an ever-evolving technology marketplace. We recognize that our people made us special when we opened our doors over 60 years ago, and they continue to do so today.
We prioritize giving motivated individuals opportunities to find their gifts, develop their talents, and live their lives to the fullest. If you're looking for a job that's more than just a job, our Tech family is waiting for you!
What's in it for you
  • Health, Vision & Dental Insurance on DAY ONE
  • Paid Time Off & Accrued Personal Time
  • Tuition Reimbursement
  • Long term & Short-term disability
  • Generous Holiday Schedule
  • Hybrid office schedule (select positions)
  • Immense Growth Opportunities
  • Relaxed Family Culture
  • Teladoc, SurgeryPlus, & other medical benefits
  • Ongoing training and manufacturer certification opportunities
  • Career advancement within a growing technology integrator
Position Objective
To execute and optimize Tech Electronics' marketing intelligence and operations activities through market research, customer and prospect data analysis, audience development, marketing technology, automation, reporting, and sales enablement support. This role provides the data, tools, and operational execution needed to support demand generation, campaign performance, and alignment between Marketing and Sales.
Job Summary
The Marketing Intelligence Analyst transforms customer data, market intelligence, sales insights, and performance analytics into actionable opportunities that support lead generation and sales enablement.
Working cross-functionally with Marketing, Sales, Technology Directors, and company leadership, this role researches customer and market growth opportunities, builds target audiences, executes the data and workflow components of campaigns, optimizes marketing and sales enablement technologies, and uses data, automation, and reporting to improve marketing effectiveness, sales productivity, and pipeline growth.
Key Responsibilities
Marketing Intelligence & Market Research
  • Conduct market and customer research to identify growth opportunities by geography, industry, technology, customer type, and market trends.
  • Analyze Tech Electronics' customer base and target markets to identify cross-sell, upsell, whitespace, and new business opportunities.
  • Develop Ideal Customer Profiles (ICPs), target account strategies, and audience recommendations to support marketing and sales initiatives.
  • Research initiatives based on regional sales needs, Technology Director initiatives, company priorities, and competitive or market activity.

Data Analytics & Insights
  • Analyze customer, lead, opportunity, campaign, website, and sales data to identify trends, gaps, and opportunities that support lead generation and sales effectiveness.
  • Develop and maintain dashboards and reporting for MQLs, SQLs, conversion rates, campaign performance, pipeline activity, website performance, and other key marketing metrics.
  • Maintain website analytics and Google Analytics reporting to evaluate traffic, user behavior, conversions, lead sources, and overall website effectiveness.
  • Translate data into actionable insights and recommendations for Marketing, Sales, and company leadership.

Demand Generation & Campaign Intelligence
  • Support campaign discovery by using customer, market, and performance data to identify audiences and opportunities for demand generation.
  • Partner with the Digital Marketing Strategist to translate research, regional requests, and business needs into targeted campaign opportunities.
  • Build campaign audiences, target account lists, segmentation, and supporting data, while coordinating the data and workflow components needed for launch.
  • Monitor campaign results and provide insights to improve targeting, future campaign strategy, and lead generation performance.

Sales Enablement
  • Build and maintain prospect lists, account intelligence, sales cadences, workflows, and other resources that support Sales outreach and campaign follow-up.
  • Configure and maintain sales enablement tools and processes that improve prospecting, lead follow-up, customer engagement, and sales productivity.
  • Execute sales enablement components of marketing campaigns, including audience assignment, outreach workflows, lead routing, and follow-up processes.

Marketing Operations, Technology & Automation
  • Serve as a key user and resource for Account Engagement/Pardot, Salesforce Sales Engagement, ZoomInfo, Acumatica, GovSpend, Dodge/CMD, Google Analytics and other applicable marketing and sales technologies.
  • Build, maintain, and troubleshoot workflows, integrations, and automation supporting data movement, lead management, campaign execution, reporting, and sales follow-up.
  • Maintain platform data quality, segmentation, system processes, and documentation to support accurate and efficient marketing operations.
  • Implement approved technology, workflow, automation, and process improvements that increase efficiency and scalability., automation, and process enhancements that improve efficiency, data quality, and scalability.

Qualifications & Skills
  • Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
  • 3-5 years of experience in marketing analytics, marketing operations, demand generation, sales enablement, business intelligence, or a related role.
  • Strong analytical and critical-thinking skills with the ability to interpret data, identify trends, and translate findings into actionable business recommendations.
  • Experience with CRM, marketing automation, sales enablement, data intelligence, and reporting platforms.
  • Strong understanding of lead management, audience segmentation, campaign workflows, sales processes, and marketing performance measurement.
  • Strong Microsoft Excel and data analysis skills, including experience developing reports, dashboards, target account lists, and data-driven recommendations.
  • Excellent organizational, project management, and communication skills with the ability to manage multiple priorities and collaborate across Marketing, Sales, Technology, and leadership.

Tech Electronics is an Equal Opportunity Employer. Tech Electronics does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
This job description is not intended to be a complete list of all duties, responsibilities, or qualifications associated with the position. Additional tasks may be assigned as needed to support business operations.
Must be able to pass a drug and background screen.

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