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Fmc

Marketing Intelligence /BI Manager

Philadelphia, PA · Hybrid

Marketing Intelligence / BI Manager Location: Philadelphia, PA (3 days a week in office) Overview The Marketing Intelligence & Business Intelligence (BI) Manager supports datadriven decision making ...

Beam

Head of Marketing Intelligence

New York, NY · On-site

Head of Marketing Intelligence About the Role We are looking for a Head of Marketing Intelligence to serve as the owner of our measurement ecosystem and the ultimate arbiter of truth for our ...

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How much do marketing intelligence jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for marketing intelligence in the United States is $49.16, according to ZipRecruiter salary data. Most workers in this role earn between $46.15 and $49.28 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Intelligence professional, and why are they important?

To thrive as a Marketing Intelligence professional, a strong background in market research, data analysis, and business strategy is essential, often supported by a relevant degree in marketing, business, or analytics. Familiarity with tools such as Excel, Tableau, Google Analytics, and CRM platforms, as well as certifications in data analytics or market research, is highly valued. Critical thinking, attention to detail, and effective communication are crucial soft skills for interpreting data and sharing actionable insights with stakeholders. These skills and qualities ensure accurate market assessments, data-driven decision-making, and a competitive edge for organizations.

What is the difference between Marketing Intelligence vs Market Analyst?

AspectMarketing IntelligenceMarket Analyst
Primary FocusGathering and analyzing market data to inform marketing strategiesAnalyzing market trends and data to evaluate market potential and performance
Skills & CertificationsMarket research, data analysis, CRM tools, often with certifications in marketing or data analysisData analysis, statistical skills, industry knowledge, often with degrees in business or economics
Work EnvironmentMarketing departments, research firms, consulting agenciesMarket research firms, consulting agencies, corporate strategy teams
Usage in IndustryUsed to develop marketing strategies and campaignsUsed to assess market opportunities and competitive landscape

While both roles involve analyzing market data, Marketing Intelligence focuses on gathering comprehensive market insights to guide marketing strategies, whereas Market Analysts primarily evaluate market trends and performance to inform business decisions. Both roles require strong analytical skills and industry knowledge, but their specific applications differ within the marketing and business landscape.

What is marketing intelligence?

Marketing intelligence refers to the process of gathering, analyzing, and interpreting data about a company's market environment, competitors, customers, and trends to inform better business decisions. It helps organizations understand their position in the market, identify new opportunities, and anticipate potential threats. By leveraging marketing intelligence, businesses can develop more effective marketing strategies, improve customer targeting, and stay ahead of competitors. The insights derived from marketing intelligence are crucial for making data-driven decisions and achieving long-term growth.

Is market intelligence a good career?

Market intelligence is a valuable career that involves analyzing market trends, competitors, and customer data to support strategic decision-making. Professionals in this field often use tools like data analytics software and require strong research and analytical skills. It offers opportunities across various industries and can lead to roles in strategic planning and business development.

How does a Marketing Intelligence professional typically collaborate with other departments within an organization?

Marketing Intelligence professionals regularly work with teams across sales, product development, and executive leadership to provide actionable insights that guide strategy. They often gather and analyze market data, then present findings and recommendations to stakeholders in clear, impactful ways. Collaboration is key, as these professionals must understand the needs and goals of various departments to ensure their insights align with broader business objectives. Effective communication and strong cross-functional relationships are essential for success in this role.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically Chief Marketing Officers (CMOs) or Vice Presidents of Marketing, who oversee overall marketing strategies and budgets. These executive positions often require extensive experience, leadership skills, and a strong understanding of market analytics and branding, with salaries reaching into the high six or seven figures annually.

What does marketing intelligence do?

Marketing intelligence involves gathering and analyzing data about market trends, competitors, and customer preferences to support strategic decision-making. Professionals in this field use tools like data analytics and market research to help organizations identify opportunities and improve marketing effectiveness.

What is a market intelligence job?

A market intelligence job involves gathering, analyzing, and interpreting data about market trends, competitors, and customer preferences to support strategic decision-making. Professionals in this role often use tools like market research reports, data analysis software, and industry databases to provide insights that help companies identify opportunities and mitigate risks.
More about Marketing Intelligence jobs
What are the most commonly searched types of Marketing Intelligence jobs? The most popular types of Marketing Intelligence jobs are:
What states have the most Marketing Intelligence jobs? States with the most job openings for Marketing Intelligence jobs include:
What job categories do people searching Marketing Intelligence jobs look for? The top searched job categories for Marketing Intelligence jobs are:
Marketing Intelligence jobs near you
Infographic showing various Marketing Intelligence job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $102,261 per year, or $49.2 per hour.
Marketing Intelligence /BI Manager

Marketing Intelligence /BI Manager

Fmc

Philadelphia, PA • Hybrid

Full-time

Posted 4 days ago

Job description

FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture. Solutions for the Planet. We are passionate about the power of science to solve agriculture's biggest challenges. With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies - including Dodhylex active, Isoflex active, rimisoxafen, and fluindapyr - to help farmers increase the productivity and resilience of their land. Our employees are at the heart of this innovation. We're looking for bold thinkers and collaborative doers. At FMC, your ideas matter. From day one, you'll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results. Join us in advancing the future of agriculture. Together, we're building a more resilient planet - one innovation at a time.

Title: Marketing Intelligence / BI Manager

Location: Philadelphia, PA (3 days a week in office)

Overview

The Marketing Intelligence & Business Intelligence (BI) Manager supports datadriven decision making across the Crop Protection and Agribusiness portfolio by converting complex market, competitive, and commercial data into actionable insights. The role partners closely with Commercial, Marketing, Supply Chain, Regulatory, Finance, and Product teams to inform strategy, portfolio decisions, pricing, and gotomarket effectiveness at a regional or assigned global scope.

This position is a handson analytics and insight leadership role, emphasizing execution, interpretation, and influence rather than enterprise BI ownership.

Responsibilities

Market & Competitive Intelligence

  • Develop,maintain, and continuously enhance market and competitive intelligence across key crops, geographies, and product segments.

  • Monitor competitor activity including pricing, product launches, registrations, and promotional strategies.

  • Track productonground (POG) performance versus competitors across channels (retailer to grower) and assess share gains or losses.

  • Partner with Regulatory, Supply Chain, and Commercial teams toidentifyrisks and opportunities related to registrations, supply constraints, and market access.

  • Proactively communicate insights, emerging trends, and risks to commercial and marketing teams to support sales effectiveness.

Reporting & Visualization

  • Develop andmaintainstandardized dashboards, reports, and adhoc analyses using BI and visualization tools (e.g., Power BI, Tableau, Excel).

  • Ensure clarity, accuracy, and business relevance of KPIs and performance metrics.

  • Translate analytical outputs into clear commercial implications and recommendations.

Stakeholder Collaboration & Communication

  • Act as a trusted analytics partnertoMarketing, Commercial, Product Management, and crossfunctional stakeholders.

  • Present insights and recommendations to senior and regional leadership on a regularcadence.

  • Support strategic planning and budgeting processes with datadriven inputs.

Market Research Management

  • Coordinate custom market research studies including prelaunch assessments, pricing elasticity, and customer research.

  • Manage local relationships with external market research partners, ensuring alignment with global methodologies and agreements.

  • Consolidateand synthesize research findings into actionable business insights.

Education and Experience

  • Bachelor's degree in Marketing, Business, Statistics, Economics, ora relateddiscipline.

  • Master's degree preferred.

  • 5+ years of experience in marketing intelligence, business intelligence, market research, or data analytics, preferably within agriculture, chemicals, or industrial markets.

Skills & Competencies

  • Strong analytical and problem-solving skills with advancedproficiencyin Excel.

  • Experience using BI and data visualization tools (Power BI, Tableau, etc.).

  • Solid understanding of statistical analysis, forecasting, and modeling techniques.

  • Proven ability to translate complex data into commercially relevant insights.

  • Strong written and verbal communication skills, including executive level presentations.

  • Highly collaborative,detail oriented, and capable of working independently in a matrix organization.

FMC is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. Employment decisions at FMC are based on business needs, job requirements, and individual qualifications. We value diversity and strive to ensure that our hiring and employment practices support a work environment that is free from discrimination and harassment.

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