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Marketing Generalist Jobs (NOW HIRING)

Wiseda Corp

Marketing Specialist

Fort Worth, TX · On-site

Bachelor's degree in Marketing, Communications, or related field This is essentially a mid-level marketing generalist with strong content ownership and production coordination responsibilities.

Wiseda Corp

Marketing Specialist

Fort Worth, TX · On-site

Bachelor's degree in Marketing, Communications, or related field This is essentially a mid-level marketing generalist with strong content ownership and production coordination responsibilities.

Netic

Growth Manager

San Francisco, CA · On-site

We are looking for a creative and results oriented growth marketing generalist that will run campaigns end to end and help us break into our highest priority accounts. You will come up with and ...

Gauntlet

Product Marketing Manager

San Francisco, CA · On-site

$150K - $190K/yr

  • Medical

  • Dental

  • Vision

  • PTO

Marketing Generalist Role This is a marketing generalist role with a product marketing lean and real ownership from week one. You'll shape how Gauntlet's products show up in the market: owning ...

New

Collabera

Marketing Director

New York, NY

Marketing generalist with experience developing customer-first communications across multiple channels. * Exceptional communication and storytelling skills; and ability to distil complex information ...

TOCA Social

Venue Marketing Lead

The Colony, TX · On-site

This role is perfect for a marketing generalist who is relatively early in their career but ready to own something. You do not need to have done everything before, but you do need to be willing to ...

Selr LLC

Product Marketing Manager

New York, NY · On-site

$140K - $190K/yr

You'll operate as a true marketing generalist, partnering closely with product and sales to define messaging, launch new offerings, and drive pipeline. This is an opportunity to play a foundational ...

Sonepar

Marketing Specialist

Upper Marlboro, MD · On-site

$75K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Capital Electric is seeking a versatile Marketing Specialist / Generalist to support the execution of marketing initiatives that strengthen our brand, engage customers, drive demand, support sales ...

Sonepar

Marketing Specialist

Upper Marlboro, MD · On-site +1

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Capital Electric is seeking a versatile Marketing Specialist / Generalist to support the execution of marketing initiatives that strengthen our brand, engage customers, drive demand, support sales ...

Lean Marketing

Head of Marketing

Los Angeles, CA · On-site +1

$110K - $170K/yr

  • PTO

Copywriter / Marketing Generalist: Campaign execution, funnel implementation, email marketing, and copy support * Content Lead / Videographer: Content production, asset needs, YouTube, short-form ...

Lean Marketing

Head of Marketing

Los Angeles, CA · Remote

$110K - $170K/yr

  • PTO

Copywriter / Marketing Generalist: Campaign execution, funnel implementation, email marketing, and copy support * Content Lead / Videographer: Content production, asset needs, YouTube, short-form ...

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Marketing Generalist information

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$31K

$91.5K

$127.5K

How much do marketing generalist jobs pay per year?

As of Aug 18, 2026, the average yearly pay for marketing generalist in the United States is $91,461.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $127,000.00 per year, depending on experience, location, and employer.

What is a marketing generalist?

A Marketing Generalist is a versatile marketing professional responsible for executing a broad range of marketing activities, including content creation, social media management, email marketing, SEO, and campaign coordination. They work across multiple channels to support brand awareness, lead generation, and customer engagement. This role is ideal for individuals with diverse marketing skills who enjoy adapting to different tasks and collaborating with various teams. Marketing Generalists often work in small to mid-sized companies or startups where a specialized marketing team may not be available.

What are the daily responsibilities of a marketing generalist?

As a Marketing Generalist, your day-to-day activities may include developing and scheduling social media posts, creating and distributing marketing collateral, assisting with email marketing campaigns, updating website content, and analyzing campaign performance data. You’ll often collaborate with sales, design, and product teams to ensure consistent messaging and support ongoing marketing initiatives. The role also involves staying current with market trends and competitor activities to contribute new ideas. This variety allows you to build a broad skill set and gain exposure to multiple aspects of marketing, making it an excellent foundation for future career advancement.

What skills and qualifications are needed to thrive as a marketing generalist?

To thrive as a Marketing Generalist, you need a strong grasp of marketing principles, campaign management, content creation, and data analysis, typically supported by a bachelor’s degree in marketing or a related field. Familiarity with tools like Google Analytics, CRM software, social media platforms, and marketing automation systems is often expected, along with certifications such as HubSpot or Google Ads being advantageous. Excellent organizational skills, creativity, adaptability, and strong communication are valuable soft skills that help Marketing Generalists excel. These abilities ensure effective execution of diverse marketing tasks, strong cross-team collaboration, and measurable results across various channels.

How much does a marketing generalist make?

The average salary for a marketing generalist typically ranges from $50,000 to $70,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in digital marketing and analytics can earn higher salaries.

What does a marketing generalist do?

A marketing generalist is responsible for supporting various marketing activities, including content creation, social media management, market research, and campaign coordination. They often work across multiple channels and may use tools like analytics platforms to measure campaign effectiveness, requiring versatility and broad marketing knowledge.
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Marketing Generalist jobs near you
Infographic showing various Marketing Generalist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $91,461 per year, or $44 per hour.

Marketing Specialist

Wiseda Corp

Fort Worth, TX • On-site

Full-time

Re-posted 17 days ago

Job description

Marketing Specialist

We’re seeking a full-time, highly organized and creative marketing professional to drive content creation, asset coordination, and PR support initiatives. This role plays a key part in shaping brand messaging across digital, social, events, and email channels while ensuring content production stays on schedule.

The ideal candidate is a strong writer with hands-on experience managing social media accounts, coordinating creative assets, and juggling multiple marketing projects simultaneously. You thrive in a fast-paced environment and enjoy both creative development and operational execution.

Key Responsibilities

  • Write compelling, brand-aligned social media copy
  • Manage coordination of photography, video, and graphic assets
  • Oversee timelines for content production and asset delivery
  • Support trade show marketing and event-based PR initiatives
  • Assist with email marketing campaigns, preferably using Mailchimp
  • Prepare marketing decks and presentations
  • Draft press releases and media materials

Qualifications

Required

  • 4 to 5 years of marketing experience
  • Strong copywriting skills
  • Experience managing business social media accounts
  • Ability to manage multiple projects simultaneously
  • Excellent organizational skills

Preferred

  • PR outreach and media pitching experience
  • Strategy, art direction, and high-end design work (print and/or digital) preferred
  • Familiarity with Mailchimp, Google Analytics, and social analytics tools
  • Basic Canva or Adobe Creative Suite skills
  • Bachelor’s degree in Marketing, Communications, or related field

This is essentially a mid-level marketing generalist with strong content ownership and production coordination responsibilities.