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Marketing Generalist Salary

$34,500 - $37,999
15% of jobs
$40,000 is the 25th percentile. Salaries below this are outliers.
$38,000 - $41,499
26% of jobs
$41,500 - $44,999
12% of jobs
$45,000 - $48,499
6% of jobs
The average salary is $51,041 a year
$48,500 - $51,999
8% of jobs
$52,000 - $55,499
7% of jobs
$55,500 - $58,999
7% of jobs
$60,000 is the 75th percentile. Salaries above this are outliers.
$59,000 - $62,499
14% of jobs
$62,500 - $65,999
0% of jobs
$66,000 - $69,499
0% of jobs
$75,500 is the 90th percentile. Salaries above this are outliers.
$69,500 - $75,500
0% of jobs
National Average
$34,500 $51,041 /year $75,500
$25 /hour
$2,875 - $3,167
15% of jobs
$3,333 is the 25th percentile. Salaries below this are outliers.
$3,167 - $3,458
26% of jobs
$3,458 - $3,750
12% of jobs
$3,750 - $4,042
6% of jobs
The average salary is $4,253 a month
$4,042 - $4,333
8% of jobs
$4,333 - $4,625
7% of jobs
$4,625 - $4,917
7% of jobs
$5,000 is the 75th percentile. Salaries above this are outliers.
$4,917 - $5,208
14% of jobs
$5,208 - $5,500
0% of jobs
$5,500 - $5,792
0% of jobs
$6,291 is the 90th percentile. Salaries above this are outliers.
$5,792 - $6,291
0% of jobs
National Average
$2,875 $4,253 /month $6,291
$25 /hour
$663 - $731
15% of jobs
$769 is the 25th percentile. Wages below this are outliers.
$731 - $798
26% of jobs
$798 - $865
12% of jobs
$865 - $933
6% of jobs
The average wage is $981 a week
$933 - $1,000
8% of jobs
$1,000 - $1,067
7% of jobs
$1,067 - $1,135
7% of jobs
$1,153 is the 75th percentile. Wages above this are outliers.
$1,135 - $1,202
14% of jobs
$1,202 - $1,269
0% of jobs
$1,269 - $1,337
0% of jobs
$1,451 is the 90th percentile. Wages above this are outliers.
$1,337 - $1,451
0% of jobs
National Average
$663 $981 /week $1,451
$25 /hour
$16.59 - $18.27
15% of jobs
$19.23 is the 25th percentile. Wages below this are outliers.
$18.27 - $19.95
26% of jobs
$19.95 - $21.63
12% of jobs
$21.63 - $23.32
6% of jobs
The average wage is $24.54 an hour
$23.32 - $25.00
8% of jobs
$25.00 - $26.68
7% of jobs
$26.68 - $28.36
7% of jobs
$28.85 is the 75th percentile. Wages above this are outliers.
$28.37 - $30.05
14% of jobs
$30.05 - $31.73
0% of jobs
$31.73 - $33.41
0% of jobs
$36.30 is the 90th percentile. Wages above this are outliers.
$33.41 - $36.30
0% of jobs
National Average
$16.59 $25 /hour $36.30
  Annual Salary Monthly Pay Weekly Pay Hourly Wage
Top Earners $75,500 $6,291 $1,451 $36
75th Percentile $60,000 $5,000 $1,153 $29
Average $51,041 $4,253 $981 $25
25th Percentile $40,000 $3,333 $769 $19
Marketing Generalist Salary Comparison by Location
Nationwide
United States
$51,041
$4,253
$981
$25
Ashburn, VA
Virginia
$51,741
$4,312
$995
$25

How much does a Marketing Generalist make?

As of Sep 12, 2021, the average annual pay for a Marketing Generalist in the United States is $51,041 a year.

Just in case you need a simple salary calculator, that works out to be approximately $24.54 an hour. This is the equivalent of $982/week or $4,253/month.

While ZipRecruiter is seeing annual salaries as high as $75,500 and as low as $34,500, the majority of Marketing Generalist salaries currently range between $40,000 (25th percentile) to $60,000 (75th percentile) with top earners (90th percentile) making $75,500 annually across the United States. The average pay range for a Marketing Generalist varies greatly (by as much as $20,000), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.

Based on recent job postings on ZipRecruiter, the Marketing Generalist job market in both Ashburn, VA and the surrounding area is very active. A Marketing Generalist in your area makes on average $51,741 per year, or $700 (1%) more than the national average annual salary of $51,041. Virginia ranks number 19 out of 50 states nationwide for Marketing Generalist salaries.

To estimate the most accurate annual salary range for Marketing Generalist jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.

Find your next high paying job as a Marketing Generalist on ZipRecruiter today.

What are Top 10 Highest Paying Cities for Marketing Generalist Jobs

We’ve identified 10 cities where the typical salary for a Marketing Generalist job is above the national average. Topping the list is New York City, NY, with San Mateo, CA and Boston, MA close behind in the second and third positions. Boston, MA beats the national average by $5,851 (11.5%), and New York City, NY furthers that trend with another $8,530 (16.7%) above the $51,041 average.

Significantly, New York City, NY has a very active Marketing Generalist job market as there are several companies currently hiring for this type of role.

With these 10 cities having average salaries higher than the national average, the opportunities for economic advancement by changing locations as a Marketing Generalist appears to be exceedingly fruitful.

Finally, another factor to consider is the average salary for these top ten cities varies very little at 7% between New York City, NY and Richmond, CA, reinforcing the limited potential for much wage advancement. The possibility of a lower cost of living may be the best factor to use when considering location and salary for a Marketing Generalist role.

CityAnnual SalaryMonthly PayWeekly PayHourly Wage
New York City, NY$59,571$4,964$1,146$28.64
San Mateo, CA$58,785$4,899$1,130$28.26
Boston, MA$56,893$4,741$1,094$27.35
Juneau, AK$56,886$4,741$1,094$27.35
Berkeley, CA$56,495$4,708$1,086$27.16
Daly City, CA$56,336$4,695$1,083$27.08
Santa Monica, CA$56,232$4,686$1,081$27.03
Quincy, MA$55,999$4,667$1,077$26.92
Renton, WA$55,970$4,664$1,076$26.91
Richmond, CA$55,475$4,623$1,067$26.67

What are Top 5 Best Paying Related Marketing Generalist Jobs in the U.S.

We found at least five jobs related to the Marketing Generalist job category that pay more per year than a typical Marketing Generalist salary. Top examples of these roles include: Software Engineer Generalist, Physician Generalist, and Generalist Doctor.

Importantly, all of these jobs are paid between $30,893 (60.5%) and $81,952 (160.6%) more than the average Marketing Generalist salary of $51,041. If you’re qualified, getting hired for one of these related Marketing Generalist jobs may help you make more money than that of the average Marketing Generalist position.

Job TitleAnnual SalaryMonthly PayWeekly PayHourly Wage
Software Engineer Generalist$132,993$11,083$2,558$63.94
Physician Generalist$108,188$9,016$2,081$52.01
Generalist Doctor$92,197$7,683$1,773$44.33
UX Generalist$86,207$7,184$1,658$41.45
Work From Home Software Engineer Generalist$81,934$6,828$1,576$39.39
About Our Data
ZipRecruiter salary estimates, histograms, trends and comparisons are derived from both employer job postings and third party data sources.
Data used to develop this report includes ADP data. ADP is an exclusive provider of employee payroll data for ZipRecruiter.
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