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Marketing Generalist Jobs (NOW HIRING)

APCON

Marketing Generalist

Dallas, TX · On-site

We are looking for a Marketing Generalist who reflects these values. This role is fully on site. Candidates selected to move forward will complete our standard prescreening process, which includes a ...

APCON

Marketing Generalist

Plano, TX · On-site

We are looking for a Marketing Generalist who reflects these values. This role is fully on site. Candidates selected to move forward will complete our standard prescreening process, which includes a ...

Ascension Coffee

Marketing Generalist

Dallas, TX · On-site

About the role The Marketing Generalist is responsible for supporting the execution of Ascension Coffee marketing initiatives across cafés, catering, retail coffee, events, and digital channels.

Elemental LED, Inc.

Marketing Generalist

Reno, NV

We are seeking a detail-oriented Marketing Generalist to join our team and support our marketing department's day-to-day operations. In this fully on-site role, you will be involved in all aspects of ...

SafetyKit, Inc

Marketing Generalist

San Francisco, CA · On-site

... marketing function at SafetyKit. You'll shape how the company tells its story, creates demand, and builds its brand in the market. This role requires a generalist mindset - someone equally ...

Expert Computer Solutions (ECS)

Be Seen First

Marketing Generalist

Houston, TX · On-site

$25 - $29/hr

About the Role Expert Computer System is looking for a hands-on Marketing Generalist to own our marketing functions like end-to-end strategy, content, website, campaigns, social, and sales enablement.

Elemental Brands

Marketing Generalist

Reno, NV · On-site

We are seeking a detail-oriented Marketing Generalist to join our team and support our marketing department's day-to-day operations. In this fully on-site role, you will be involved in all aspects of ...

Zippy, Inc

Marketing Generalist

Dallas, TX · On-site

As a Marketing Generalist at Zippy , you'll help shape how customers, partners, and employees experience the Zippy brand. You'll work across product launches, lifecycle marketing, partner ...

Elemental Brands

Marketing Generalist

Reno, NV

We are seeking a detail-oriented Marketing Generalist to join our team and support our marketing department's day-to-day operations. In this fully on-site role, you will be involved in all aspects of ...

Wiser Solutions

Marketing Generalist

We're hiring a Growth Marketing Manager to own the engine that turns demand into pipeline and to be a genuine builder across the rest of marketing as we scale. This is a hands-on role for someone who ...

US Bank

Marketing Generalist 4

Minneapolis, MN · On-site

This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer ...

US Bank

Marketing Generalist 4

Horsham, PA · On-site

This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer ...

Wiseda Corp

Marketing Specialist

Fort Worth, TX · On-site

Bachelor's degree in Marketing, Communications, or related field This is essentially a mid-level marketing generalist with strong content ownership and production coordination responsibilities.

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$91.5K

$127.5K

How much do marketing generalist jobs pay per year?

As of Aug 18, 2026, the average yearly pay for marketing generalist in the United States is $91,461.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $127,000.00 per year, depending on experience, location, and employer.

What is a marketing generalist?

A Marketing Generalist is a versatile marketing professional responsible for executing a broad range of marketing activities, including content creation, social media management, email marketing, SEO, and campaign coordination. They work across multiple channels to support brand awareness, lead generation, and customer engagement. This role is ideal for individuals with diverse marketing skills who enjoy adapting to different tasks and collaborating with various teams. Marketing Generalists often work in small to mid-sized companies or startups where a specialized marketing team may not be available.

What are the daily responsibilities of a marketing generalist?

As a Marketing Generalist, your day-to-day activities may include developing and scheduling social media posts, creating and distributing marketing collateral, assisting with email marketing campaigns, updating website content, and analyzing campaign performance data. You’ll often collaborate with sales, design, and product teams to ensure consistent messaging and support ongoing marketing initiatives. The role also involves staying current with market trends and competitor activities to contribute new ideas. This variety allows you to build a broad skill set and gain exposure to multiple aspects of marketing, making it an excellent foundation for future career advancement.

What skills and qualifications are needed to thrive as a marketing generalist?

To thrive as a Marketing Generalist, you need a strong grasp of marketing principles, campaign management, content creation, and data analysis, typically supported by a bachelor’s degree in marketing or a related field. Familiarity with tools like Google Analytics, CRM software, social media platforms, and marketing automation systems is often expected, along with certifications such as HubSpot or Google Ads being advantageous. Excellent organizational skills, creativity, adaptability, and strong communication are valuable soft skills that help Marketing Generalists excel. These abilities ensure effective execution of diverse marketing tasks, strong cross-team collaboration, and measurable results across various channels.

How much does a marketing generalist make?

The average salary for a marketing generalist typically ranges from $50,000 to $70,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in digital marketing and analytics can earn higher salaries.

What does a marketing generalist do?

A marketing generalist is responsible for supporting various marketing activities, including content creation, social media management, market research, and campaign coordination. They often work across multiple channels and may use tools like analytics platforms to measure campaign effectiveness, requiring versatility and broad marketing knowledge.
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Marketing Generalist jobs near you
Infographic showing various Marketing Generalist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $91,461 per year, or $44 per hour.

Marketing Generalist

APCON

Dallas, TX • On-site

Full-time

Re-posted 4 days ago

Job description

About APCON

APCON, an industry leader in network visibility and security solutions, provides an unparalleled level of confidence to enterprise and midsize businesses seeking network insights for enhanced investigation, threat detection and response. Our customers include Fortune 1000 companies to midsize organizations as well as government and defense agencies. Organizations in over 40 countries depend on APCON solutions.

We are collaborative, innovative, and committed to excellence. We are looking for a Marketing Generalist who reflects these values.

This role is fully on site. Candidates selected to move forward will complete our standard prescreening process, which includes a background check and drug screen.

We can only consider applicants who are legally authorized to work in the United States and who do not require current or future visa sponsorship.

About The Role

The Marketing Generalist supports APCON's marketing operations by executing advertising, branding, tradeshow coordination, press releases, social media activity, and general marketing tasks. This is an individual contributor role that works closely with the web developer and graphic designer and requires accuracy, follow through, and the ability to work in a direct, fast‑paced environment.

What You Will Do

  • Execute marketing activities across advertising, branding, events, and digital channels
  • Coordinate tradeshow logistics, booth materials, shipping, collateral, and onsite support
  • Draft and distribute press releases and product announcements
  • Support social media planning, posting, and monitoring
  • Maintain marketing calendars, timelines, and project tracking
  • Coordinate with vendors for printing, promotional items, and event materials
  • Ensure brand consistency across all materials and channels

What You Bring

  • Three or more years of marketing experience in a technology or related industry
  • Experience supporting advertising, branding, events, and digital marketing
  • Strong writing skills for press releases and marketing content
  • Ability to work on‑site in Plano, Texas
  • Valid driver license and ability to travel up to 10 percent
  • Ability to work in a direct, fast‑paced environment with shifting priorities
  • Comfortable asking clarifying questions and acknowledging when additional information is needed
  • Ability to take feedback, adjust quickly, and maintain accuracy under pressure

Core Competencies:

  • Strong interpersonal skills; ability to communicate professionally across the organization
  • Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
  • Proficient in Microsoft Office Suite
  • Ability to maintain a high level of confidentiality and professionalism
  • Strong attention to detail and exceptional customer support
  • Must be able to work independently and as a team member
  • Ability to prioritize and be flexible in a fast-paced environment
  • Bachelor's degree in marketing or related field or equivalent combination of education and experience preferred.

Why Join APCON

  • Employee‑only medical and dental coverage fully paid on our base plan
  • Additional plan option available with cost sharing
  • Medical, dental, and vision coverage available for dependents with cost sharing
  • Company‑paid short‑ and long‑term disability
  • Flexible spending accounts
  • Generous paid time off that supports employee well‑being
  • 401(k) plan with a company match to support long‑term financial security
  • Professional development program
  • Volunteer time off and employee assistance plan
  • Collaborative and innovative work environment
  • On-site exercise facility

APCON is an EEO Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. Offers are contingent on the successful completion of pre-employment background and drug screenings.