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Marketing Expert Jobs (NOW HIRING)

This role sits at the intersection of product marketing, growth, content, AI, and revenue generation, with a primary focus on driving user acquisition, free trial activations, and business growth.

This role sits at the intersection of product marketing, growth, content, AI, and revenue generation, with a primary focus on driving user acquisition, free trial activations, and business growth.

Product Marketing Expert

Needham, MA · On-site

$167K/yr

This role sits at the intersection of product marketing, growth, content, AI, and revenue generation, with a primary focus on driving user acquisition, free trial activations, and business growth.

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Marketing Expert information

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How much do marketing expert jobs pay per hour?

As of Jul 21, 2026, the average hourly pay for marketing expert in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is the difference between Marketing Expert vs Content Marketing Specialist?

AspectMarketing ExpertContent Marketing Specialist
CredentialsMarketing degree, certifications like HubSpot, Google AnalyticsMarketing or Communications degree, content marketing certifications
Work EnvironmentMarketing agencies, corporate marketing teamsContent creation teams, digital marketing departments
Employer & Industry UsageUsed across various industries for broad marketing strategiesPrimarily in digital marketing, media, and advertising sectors
Common Search & ComparisonOften compared for strategic marketing rolesCompared for content-focused marketing roles

While both roles involve marketing skills, a Marketing Expert has a broader scope, focusing on overall marketing strategies, whereas a Content Marketing Specialist specializes in creating and managing content to engage audiences. Understanding these differences helps employers and professionals align their skills and career goals effectively.

More about Marketing Expert jobs
Infographic showing various Marketing Expert job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

$167K/yr

Full-time

Posted 11 days ago


Job description

This role is for one of the Weekday's clients

Salary range: Rs 14000000 - Rs 17000000 (ie INR 140-170 LPA)

Experience: 3+ yrs

Location: Needham, Boston

Job Type: full-time

We are looking for a highly driven Product Marketing & GTM Specialist to build and scale a high-impact go-to-market engine from the ground up. This role sits at the intersection of product marketing, growth, content, AI, and revenue generation, with a primary focus on driving user acquisition, free trial activations, and business growth.

The ideal candidate is a builder who thrives in a fast-paced environment, understands buyer psychology, and can translate product capabilities into compelling market narratives. You will be responsible for establishing scalable distribution channels, building a content-driven growth engine, optimizing conversion funnels, and leveraging AI-powered tools to dramatically improve marketing efficiency and execution speed.

Requirements

Key Responsibilities
  • Own and execute the end-to-end go-to-market strategy focused on driving qualified signups, free trial activations, and revenue growth.
  • Build and scale distribution channels including organic search, content marketing, email campaigns, outbound initiatives, and earned media programs.
  • Develop and manage a high-performance content engine producing blogs, landing pages, case studies, product comparisons, thought leadership content, and SEO-focused assets.
  • Create compelling product marketing materials including positioning frameworks, messaging, customer success stories, competitive analysis, launch campaigns, and sales enablement content.
  • Define and communicate product value propositions that resonate with target buyers and differentiate the product in competitive markets.
  • Build, measure, and optimize conversion funnels across landing pages, lead capture journeys, onboarding flows, and trial-to-paid conversion paths.
  • Implement marketing automation workflows, lead nurturing sequences, and customer engagement programs to improve acquisition efficiency.
  • Establish CRM processes, lead scoring models, attribution tracking, campaign measurement frameworks, and reporting dashboards.
  • Analyze marketing performance data and continuously improve campaigns based on measurable outcomes and business impact.
  • Collaborate closely with product, sales, and leadership teams to align growth initiatives with company objectives.
  • Leverage AI-powered tools and automation platforms to accelerate content creation, experimentation, analytics, and operational efficiency.
What Makes You a Great Fit
  • Strong experience in Product Marketing, Growth Marketing, Go-to-Market Strategy, or Demand Generation roles within SaaS environments.
  • Proven ability to build marketing programs, distribution channels, or growth engines from scratch.
  • Deep understanding of positioning, messaging, customer journeys, and buyer psychology.
  • Experience driving measurable business outcomes through acquisition, activation, conversion, and revenue-focused marketing initiatives.
  • Strong content creation and storytelling capabilities with the ability to simplify complex product concepts.
  • Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization.
  • Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution.
  • Experience working with CRM platforms, marketing automation systems, analytics tools, and attribution frameworks.
  • Data-driven mindset with the ability to measure performance, identify insights, and optimize campaigns effectively.
  • Strong project management and execution skills with the ability to manage multiple initiatives simultaneously.
  • Experience in B2B SaaS, product-led growth, or technology-driven businesses is highly desirable.
  • Entrepreneurial mindset with a bias for action, experimentation, and continuous improvement.