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Marketing Economics Jobs (NOW HIRING)

Microsoft

Director, Digital Experience

Redmond, WA · On-site

Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 5+ years experience in retail, customer ...

Copeland

Market Manager, Food Service & Specialty

$96K - $118K/yr

Bachelor's degree in Business, Marketing, Economics, Engineering, or a related discipline. * 3-5 years of experience in Market Management, Strategy, Product Marketing, Business Analysis, Consulting ...

Van De Velde Packaging

WI · On-site

$90 - $120/hr

Bachelor's or Master's degree in Marketing, Economics, Business Administration, or a related field, or equivalent through relevant experience. * Proven experience in marketing, product management ...

Amcor

Marketing Director

Oshkosh, WI · On-site

Education - A four- year college degree is required with an emphasis on Marketing, Economics, Business Administration, Finance, or Chemical Engineering preferred; an MBA is preferred * Experience ...

BBG Ventures, LLC

Head of Marketing

Manhattan, NY · On-site

$180 - $300/hr

Growth Operator Understands marketing economics and can connect marketing activity to business outcomes. Owns P&L, not just creative output. Ecosystem Connector Naturally brings people together. Has ...

First American

Marketing Analyst

Iowa, LA · On-site +1

$73K - $98K/yr

Bachelor's degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field. * 3-5 years of experience in analytics, pricing, marketing strategy, revenue management ...

First American

$73K - $98K/yr

Bachelor's degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field. * 3-5 years of experience in analytics, pricing, marketing strategy, revenue management ...

First American

Marketing Analyst

Washington, DC · On-site +1

$73K - $98K/yr

Bachelor's degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field. * 3-5 years of experience in analytics, pricing, marketing strategy, revenue management ...

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Marketing Economics information

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$46K

$82.1K

$122.5K

How much do marketing economics jobs pay per year?

As of Sep 7, 2026, the average yearly pay for marketing economics in the United States is $82,064.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What is marketing economics?

Marketing economics is a field that combines principles of economics and marketing to analyze how marketing strategies impact consumer behavior, market demand, and business profitability. It involves studying pricing, distribution, promotion, and product strategies to optimize resource allocation and maximize returns. Professionals in this field use economic theories and data analysis to inform marketing decisions, forecast trends, and improve the effectiveness of marketing campaigns.

What are the key skills and qualifications needed to thrive in marketing economics?

To thrive in Marketing Economics, you need a solid background in economics, data analysis, and market research, often supported by a relevant degree such as economics, marketing, or business. Familiarity with statistical software (like SPSS, R, or Excel), data visualization tools, and CRM systems is typically required. Strong communication, critical thinking, and problem-solving skills help professionals translate complex data into actionable marketing strategies. These skills are crucial for making informed decisions that drive business growth and effectively target consumer needs.

How does a professional in marketing economics typically collaborate with other departments within an organization?

Professionals in Marketing Economics often work closely with teams in marketing, finance, and product development to analyze market trends, forecast demand, and set pricing strategies. This collaboration ensures that marketing campaigns are data-driven and align with broader business objectives. Regular meetings and data-sharing sessions are common, allowing Marketing Economists to provide insights that help other departments make informed decisions. Such cross-functional teamwork not only enhances overall company performance but also offers Marketing Economists a broad view of the business, fostering professional growth.

What is the difference between Marketing Economics vs Market Analyst?

AspectMarketing Economics

Required CredentialsBachelor’s degree in Economics, Marketing, or related field; often advanced degrees preferred
Work EnvironmentCorporate marketing departments, consulting firms, or market research agencies
Employer & Industry UsageUsed in marketing strategy development, pricing, and consumer behavior analysis

Marketing Economics focuses on applying economic principles to marketing strategies, pricing, and consumer insights. Market Analysts primarily gather and interpret data to identify market trends. While both roles analyze markets, Marketing Economics emphasizes economic modeling and strategic decision-making, whereas Market Analysts focus on data collection and reporting. Understanding these differences helps organizations assign the right roles for market research and strategic planning.

Can I get a marketing economics job with an economics degree?

A degree in economics can qualify you for marketing economics roles, which often require understanding market analysis, consumer behavior, and data interpretation. Additional skills in marketing tools, statistical software, and communication can enhance your prospects in this field.
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What states have the most Marketing Economics jobs?

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What job categories do people searching Marketing Economics jobs look for?

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Marketing Economics jobs near you
Infographic showing various Marketing Economics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $82,064 per year, or $39.5 per hour.

Director, Digital Experience

Microsoft

Redmond, WA • On-site

Full-time

Re-posted 17 days ago

Key responsibilities

  • Lead the development and execution of the web strategy across consumer brands, including setting goals, narratives, and creating an initiative roadmap.

  • Own the end-to-end web experience for product and feature launches, including defining vision, success metrics, and operating models.

  • Coordinate cross-functional teams to deliver web strategies, including organic search, content, design, development, and experimentation, to support business objectives.

Microsoft rating

8.6

Company rating: 8.6 out of 10

Based on 134 frontline employees who took The Breakroom Quiz

69th of 247 rated software companies

Job description

Overview
Microsoft's mission is to empower every person and every organization on the planet to achieve more. In Consumer Marketing, we bring that mission to life by transforming how customers discover, compare, and buy our brands on the web. We are seeking a strategic Director, Digital Experience to lead the Web UX Digital Strategy & Design with a growth mindset to own the end to end consumer web strategy for our Devices or copilot businesses. This leader defines the overall web experience, leveraging customer research, traffic data, and experimentation to deliver awareness, consideration, and retailer handoff for Microsoft's consumer brands. The ideal candidate combines product thinking, storytelling, and data fluency, and can orchestrate cross functional teams to deliver business objectives using web strategies.
Responsibilities
Web strategy authorship: Set the web strategy across consumer brands, including goals, narratives, and the path to measurable business impact across 20+ locales. Convert this to an annual initiative roadmap that sequences tools, experiments, and content to support business goals.
Lead web launches: Own the end-to-end web experience for product and feature releases, setting vision, success metrics, and the operating model with measurable business outcomes. Use web insights to shape product. Convert customer behavior data into upstream influence on product roadmaps, positioning, and naming.
Influence leaders and partners: Deliver executive-ready narratives that connect web insights to investment choices and inform quarterly and seasonal decisions. Champion the customer experience. Make principled decisions that protect clarity, accessibility, and trust even when doing so requires short-term tradeoffs.
Orchestrate web verticals: Act as the strategy hub across organic search and answer engine optimization, content strategy, design, development, delivery, and experimentation to land a single prioritized plan for Devices or copilot businesses.
Design the consumer-commercial cross-journey: Define wayfinding, eligibility rules, and handoffs that route customers to the right path without confusion or duplication.
Apply AI to accelerate web results: Identify opportunities to use AI for personalization and workflow acceleration.
Qualifications
Required/minimum qualifications
  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 5+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 6+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.

Additional or preferred qualifications
  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 8+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology Communications, Liberal Arts, or related field AND 12+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.
  • 7+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles.
  • 7+ years experience in integrated, digital or product marketing management.
  • 4+ years project/vendor management experience.
  • Deep understanding of information architecture, page strategy, funnels, attribution, and Core Web Vitals. Ability to define success measures, conduct experiments, and use insights to inform roadmap decisions.
  • Demonstrated experience leading cross-functional collaboration across design, engineering, analytics, and retail stakeholders.
  • Experience applying AI to support content scaling, recommendations, or workflow optimization within established governance frameworks.
  • Ability to communicate complex concepts clearly and support informed decision-making with executive audiences.
  • Demonstrated experience managing creative, design, development, and marketing technology partners to deliver marketing solutions.
  • Skilled at developing outcome-based Statements of Work (SOWs) and managing vendor deliverables related to quality, timeliness, and business outcomes.
  • Experience supporting a multi-brand or multi-category device portfolio across global markets and locales, including right-to-left (RTL) languages.
  • Experience collaborating with agencies and systems integrators to pilot new approaches and support innovation aligned with business objectives.
  • Experience working in agile environments and supporting scaled content operations.

eCommerce IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

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About Microsoft

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Our infrastructure is comprised of a large global portfolio of more than 100 datacenters and 1 million servers. Our foundation is built upon and managed by a team of subject matter experts working to support services for more than 1 billion customers and 20 million businesses in over 90 countries worldwide. With environmental sustainability and optimization at the forefront of our datacenter design and operations, we continue to grow and evolve as we meet the ever-changing business demands that hold Microsoft as a world-class cloud provider.

Industry

Computer and computer peripheral equipment and software wholesalers

Company size

10,000+ Employees

Headquarters location

Redmond, WA, US

Year founded

1975

Social media

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