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Marketing Development Associate Jobs in California

AppLovin

Business Development Associate

Santa Monica, CA

$50K - $68K/yr

This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer space.

AppLovin

Business Development Associate

Los Angeles, CA · On-site

$47K - $65K/yr

This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer space.

Liberty Group, LLC.

Be Seen First

Business Development Associate

Oakland, CA · On-site

$65K/yr

Help identify rescheduling and cancellation trends and work with Marketing and Sales on ways to respond to and minimize reschedules and cancellations. * Work with the Business Development Manager to ...

Aquent

Product Development Associate - Lip

El Segundo, CA · On-site +1

$26.36 - $29.29/hr

Bachelor's degree in Chemistry, Cosmetology, Marketing, Business, or a related scientific or creative discipline. * 2-4 years of hands-on experience in cosmetic product development. * A strong ...

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Marketing Development Associate information

What does a Marketing Development Associate do?

A Marketing Development Associate supports the marketing team by identifying potential leads, nurturing relationships, and assisting with campaign execution. They often work closely with sales and marketing professionals to research market trends, generate qualified prospects, and help develop strategies for outreach. Their role may include managing CRM databases, analyzing campaign performance, and coordinating marketing materials. This position is ideal for individuals interested in building a career in marketing or sales, as it provides foundational experience and exposure to various aspects of the field.

How does a Marketing Development Associate typically collaborate with sales and marketing teams to achieve business goals?

As a Marketing Development Associate, you’ll frequently serve as a bridge between the marketing and sales teams, assisting with lead qualification, campaign execution, and market research. This role often involves attending regular strategy meetings, sharing insights from marketing campaigns, and ensuring a seamless handoff of qualified leads to the sales team. Close collaboration helps align messaging and strategy, ensuring both teams work toward common revenue and growth targets. Effective communication skills and a proactive approach are essential for success in this collaborative environment.

What are the key skills and qualifications needed to thrive as a Marketing Development Associate, and why are they important?

To thrive as a Marketing Development Associate, you need strong analytical abilities, communication skills, and a bachelor's degree in marketing, business, or a related field. Familiarity with CRM software (like Salesforce), marketing automation tools, and data analysis platforms is often required. Initiative, creativity, and the ability to collaborate effectively with sales and marketing teams are standout soft skills. These competencies help drive lead generation, support campaign effectiveness, and ensure seamless coordination between departments to achieve business growth.

What is the difference between Marketing Development Associate vs Sales Coordinator?

AspectMarketing Development AssociateSales Coordinator
Primary FocusGenerating leads, market research, supporting marketing campaignsManaging sales processes, customer communication, order processing
Required SkillsMarketing strategies, communication, data analysisCustomer service, sales techniques, CRM proficiency
Work EnvironmentMarketing departments, advertising agenciesSales teams, client-facing roles
Common CertificationsMarketing certifications, digital marketing coursesSales certifications, CRM training

The Marketing Development Associate and Sales Coordinator roles share some overlap in communication and customer interaction but differ mainly in focus. The Marketing Development Associate emphasizes marketing strategies and lead generation, while the Sales Coordinator concentrates on managing sales processes and client relationships. Both roles are essential in the sales and marketing pipeline, often working closely to achieve business growth.

Is a marketing development associate an entry level job?

A marketing development associate is often considered an entry-level position that typically requires some college coursework or a bachelor's degree. It involves skills such as communication, research, and familiarity with marketing tools, making it suitable for those starting their marketing careers.

What are the most commonly searched types of Marketing Development jobs in California?

The most popular types of Marketing Development jobs in California are:

What are popular job titles related to Marketing Development Associate jobs in California?

For Marketing Development Associate jobs in California, the most frequently searched job titles are:

What job categories do people searching Marketing Development Associate jobs in California look for?

The top searched job categories for Marketing Development Associate jobs in California are:

What cities in California are hiring for Marketing Development Associate jobs?

Cities in California with the most Marketing Development Associate job openings:

Marketing Development Associate jobs near you
Infographic showing various Marketing Development Associate job openings in California as of August 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 75% In-person, 10% Hybrid, and 15% Remote job distribution.

Business Development Associate

AppLovin

Santa Monica, CA

$50K - $68K/yr

Full-time

Re-posted 12 days ago

Job description

About AppLovin's Consumer Team

We are powering the next wave of consumer growth. Specializing in performance advertising, we help global brands and leading consumer apps across verticals such as e-Commerce / DTC, fintech, meal delivery, ride hailing, video streaming and more achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world's top mobile games apps. This scale is driven by Axon (https://axon.ai), AppLovin's advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI.

AppLovin's global team combines people from different backgrounds and perspectives, united by a shared ambition to always pursue excellence and win together in a fast-moving market. We are intentional about the culture we are building and seek candidates who are outstanding in their own right while remaining deeply committed to the success of others.

About the Role

We are seeking a driven, analytical, and results-focused Business Development Analyst to join our fast-paced and expanding Consumer team. This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer space.

In this client-facing role, you'll partner with Consumer brands to unlock growth by leveraging AppLovin's marketing platform. You'll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You'll also work closely with AppLovin leadership and product experts to evolve our Consumer advertising solution and drive adoption in the market.

Responsibilities
  • Onboard Consumer brands to our platform and educate them on AppLovin's Consumer growth solution.
  • Understand what matters most to your partners and drive an action plan for their growth.
  • Set up new campaigns for success by leveraging best practices for creative and performance targets.
  • Define and analyze metrics to ensure success for our Consumer partners.
  • Become an expert on AppLovin's mobile advertising products for Consumer brands.
  • Partner with the broader AppLovin Business Development team in the region.
Basic Qualifications
  • 1-3 years of professional experience.
  • Bachelor's degree or higher in related fields.
  • Self-starter and eager to learn.
  • Demonstrate outstanding analytical ability and strategic grasp of the "big picture".
  • Exceptional communication skills and clearly able to communicate concepts and ideas
  • Have experience prioritizing competing demands.
  • Flexible team-player who can use drive, creativity, and initiative to move the organization forward.
  • Demonstrated experience in handling large data sets, with a strong ability to analyze complex data and identify actionable patterns to drive strategic decision-making and optimize client outcomes.
  • Proven interest in technology. Whether you're an early adopter of gadgets, or an Excel whiz, or took a computer science class in school and loved it, we are a high tech and big data company where you will constantly have the opportunity to contribute business and product ideas.
Preferred Qualifications
  • Experience in the Consumer/e-commerce space and brand operations.
  • A basic understanding of programming or scripting.
  • A basic understanding of image and video editing software.
  • Understanding of models for intelligent decision making, such as game theory, chess, or poker.

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