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Marketing Coordinator Jobs in Rio Rancho, NM (NOW HIRING)

As a Marketing Manager you will: * Develop and execute strategic marketing plans to strengthen ... Knowledge of public relations, promotional campaigns, event planning, and trade show coordination

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Marketing Coordinator information

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$25.3K

$46.5K

$67.6K

How much do marketing coordinator jobs pay per year?

As of Aug 20, 2026, the average yearly pay for marketing coordinator in Rio Rancho, NM is $46,533.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,300.00 and $52,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing coordinator, and why are they important?

To thrive as a Marketing Coordinator, you need a solid understanding of marketing principles, project management, and a degree in marketing, communications, or a related field. Familiarity with marketing automation tools, CRM systems, and analytics platforms like Google Analytics is typically required. Strong organizational skills, creativity, and effective communication set outstanding candidates apart in this role. These skills and qualities are crucial for executing campaigns efficiently, analyzing results, and collaborating across teams to achieve marketing objectives.

What does a marketing coordinator do?

A Marketing Coordinator supports the marketing department by organizing campaigns, conducting research, and handling administrative tasks. They often help create promotional materials, track campaign performance, and coordinate events or communications. The role requires strong organizational and communication skills, as well as the ability to work collaboratively with different teams. Marketing Coordinators play an important part in executing marketing strategies and ensuring projects run smoothly.

What does a marketing coordinator do?

The American Marketing Association (AMA) defines marketing as activities designed to promote useful goods and services to customers. These activities, which include conducting research, preparing advertising campaigns, attending business meetings, creating marketing materials, and generating social media posts, are central to a marketing coordinator job description. The person in this role also aids in business relations and content development. Marketing coordinators help to ensure that all marketing materials accurately reflect the vision, mission, and brand of the company.

How does a marketing coordinator typically collaborate with other departments to execute campaigns?

A Marketing Coordinator often serves as a liaison between the marketing team and other departments such as sales, product development, and design. They coordinate meetings, share campaign timelines, and ensure that all teams are aligned on objectives and deliverables. Effective communication and organizational skills are essential, as the role involves gathering input, providing updates, and troubleshooting issues to keep campaigns on track. This collaborative environment not only supports successful marketing initiatives but also provides valuable insights into cross-functional teamwork within the organization.

What is the difference between Marketing Coordinator vs Marketing Specialist?

AspectMarketing CoordinatorMarketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree; certifications like HubSpot or Google Analytics are common
Work EnvironmentSupports marketing campaigns, coordinates events, manages schedulesDevelops marketing strategies, analyzes market data, executes campaigns
Employer & Industry UsageUsed across various industries for entry to mid-level rolesCommon in marketing agencies, corporate marketing teams

While both roles support marketing efforts, Marketing Coordinators focus on organizing and executing campaigns, whereas Marketing Specialists develop strategies and analyze market trends. The roles often overlap, but the Specialist typically has a more strategic focus.

How much is the salary of a marketing coordinator?

The average salary of a marketing coordinator typically ranges from $45,000 to $65,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced coordinators with specialized skills or certifications can earn more. Salaries often include benefits such as health insurance and paid time off.

Is marketing a well paid job?

Marketing coordinators typically earn a median salary that varies by location and experience, with entry-level positions starting around $40,000 to $50,000 annually and experienced professionals earning over $70,000. Salaries can increase with skills in digital marketing tools, certifications, and proven campaign success.

What are the most commonly searched types of Marketing jobs in Rio Rancho, NM?

The most popular types of Marketing jobs in Rio Rancho, NM are:

What job categories do people searching Marketing Coordinator jobs in Rio Rancho, NM look for?

The top searched job categories for Marketing Coordinator jobs in Rio Rancho, NM are:

What cities near Rio Rancho, NM are hiring for Marketing Coordinator jobs?

Cities near Rio Rancho, NM with the most Marketing Coordinator job openings:

Infographic showing various Marketing Coordinator job openings in Rio Rancho, NM as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $46,533 per year, or $22.4 per hour.

Marketing Assistant

University of New Mexico

Albuquerque, NM • On-site

$38K - $49K/yr

Full-time

Re-posted 23 days ago


University Of New Mexico rating

8.3

Company rating: 8.3 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

126th of 620 rated colleges and universities


Job description

About the SUB: 
The Student Union Building is a big part of campus life - it's a fun, fast-paced, and high-energy work environment where students are able to make connections, collaborate with one another, and have memorable experiences. From large campus-wide events to daily interaction with fellow students, the SUB is a dynamic workplace that has leadership opportunities, teamwork, and professional development that is hands-on. If you enjoy problem-solving, working with people, and being a part of campus activities, the SUB is a great place to work as a student. 

Position Summary: 
The Marketing Assistant plays a key role in enhancing campus engagement by planning, promoting, overseeing, and executing student-centered events. This position utilizes graphic design skills daily and is responsible for supervising a student team developing creative programming, managing social media platforms, and designing marketing/promotional materials that effectively communicate with a diverse student audience. The Marketing Assistant position reports directly to the Director of the Student Union Building. 

The Student Union Building is seeking a candidate who is an energetic and collaborative team player who is comfortable engaging with the public, contributing original ideas, delegating tasks efficiently, managing multiple projects, and representing the Student Union in small and large groups. They will utilize graphic design skills to make digital and print marketing materials, maintain an active and engaging social media presence, and support outreach efforts through strategic communication. 
Strong candidates will demonstrate creative problem-solving skills and critical thinking abilities, with the ability to adapt quickly in a dynamic, student-focused work environment. Experience and working knowledge of graphic design tools such as Canva and/or Adobe Creative Suite is preferred, as well as familiarity and comfort using social media platforms for engagement and promotion.  

Duties and Responsibilities: 

  • Supervise the Student Engagement team and ensure all projects are completed in a timely manner.
  • Plan, coordinate, and execute student-centered programs and events that enhance campus engagement.
  • Collaborate with Student Engagement team members to develop creative and inclusive programming ideas that align with the mission and values of the Student Union.
  • Design marketing materials such as, flyers, digital signage, social media graphics, etc, using tools such as Canva and Adobe Creative Suite.
  • Manage/maintain social media platforms as a team by creating, scheduling, and posting engaging content.
  • Assist in developing/implementing social media strategies to increase student participation and engagement.
  • Represent the Student Union at events, including communicating with the campus community one on one or giving presentations to student audiences.
  • Engage directly with students to promote programs, answer questions, and gather feedback.
  • Apply creative problem-solving skills and critical thinking abilities to find solutions to challenges in event planning, marketing, and outreach.
  • Responsible for event logistics including event setup, breakdown, and on-site coordination.
  • Monitor and evaluate attendance, engagement, and feedback data to make improvements and adjustments to student programs and events.
  • Maintain an organized database of programming efforts, promotional materials, and social media activity.
  • Uphold a positive, energetic, and team-oriented work environment.
  • Assist Operations team as needed.
  • Perform miscellaneous job-related duties as assigned.

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