What Is a Marketing Coordinator and How to Become One

The American Marketing Association (AMA) defines marketing as activities designed to promote useful goods and services to customers. These activities, which include conducting research, preparing advertising campaigns, attending business meetings, creating marketing materials, and generating social media posts, are central to a marketing coordinator job description. The person in this role also aids in business relations and content development. Marketing coordinators help to ensure that all marketing materials accurately reflect the vision, mission, and brand of the company.

Marketing coordinators typically have a blend of education, skills, and experience that are useful in sales, business, advertising, public relations, and research development. Earn a bachelor’s degree in business, marketing, or communications. Gain career experience, including at least one internship that fosters skills development in market research, digital communications, or company branding. Apply your education and experience to a marketing coordinator role with opportunities for continuing education to stay up with industry trends and further develop your skills.

Marketing coordinators support marketing managers in building brand awareness and creating advertising campaigns. According to Salary.com, nearly 10% of professionals in this role work in healthcare or media. Marketing coordinators are valuable team members in event planning, graphic design, business services, retail sales, and hospitality companies. Almost half of marketing coordinators work for a small company with fewer than 100 employees. The marketing coordinator contributes to these companies by developing branding strategies, communicating with vendors, and conducting market research.

Marketing coordinators support key business functions, such as advertising, sales, communications, content development, and research. The Bureau of Labor Statistics projects that the marketing coordinator role will grow at an average rate within the next five years. Marketing coordinators with skills in digital communications, research analysis, or e-commerce marketing are well-positioned to sustain longer lasting careers, secure increased professional opportunities, and earn a higher salary.

Job Summary

We are seeking a dynamic, highly organized marketing coordinator to join our growing organization. In this position, you will conduct relevant market research, produce effective promotional materials, and analyze sales data in order to optimize the use of resources and ensure our company's overall success. You must be able to interpret customer behaviors, project trends, patterns, and suggest creative ways to increase brand awareness. Excellent communication skills and a passion for advertising strategies are a must.

Duties and Responsibilities

• Conduct research and analyze customer behavior (e.g. purchasing habits, trends, and preferences)
• Creatively envision macro and micro needs in order to design and implement successful marketing campaigns
• Manage effective tracking systems for online marketing activities
• Identify and analyze competitors
• Prepare reports via the collection and analysis of sales data
• Collaborate with the design department to produce exceptional promotional materials
• Consistently generate clear product marketing copy
• Organize promotional activities for new product and service launches
• Prepare monthly, quarterly, and annual forecasts

Requirements and Qualifications

• BS degree in marketing or relevant field
• Proven success and significant work experience as a marketing coordinator or similar role
• Solid working knowledge of traditional and digital marketing tools
• Experience with multiple research methods and the use of data analytics software
• Expertise with SEO/SEM campaigns
• Excellent computer skills including MS Office, web analytics, and Google Adwords
• Familiar with necessary Customer Relationship Management and Content Management System software
• Exceptional communication and presentation skills, both written and verbal