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Marketing Communication information

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$23K

$49.3K

$66.5K

How much do marketing communication jobs pay per year?

As of Jun 13, 2026, the average yearly pay for marketing communication in the United States is $49,334.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Communication vs Public Relations Specialist?

AspectMarketing CommunicationPublic Relations Specialist
Primary FocusPromoting products/services to drive salesManaging company reputation and media relations
Skills & CertificationsMarketing, advertising, branding, certifications like HubSpot or Google AdsMedia relations, communication, writing, certifications like APR
Work EnvironmentMarketing departments, advertising agenciesPR firms, corporate communications teams
Industry UsageCommonly used in marketing and advertising sectorsPrevalent in corporate, nonprofit, and government sectors

While both roles involve communication strategies, Marketing Communication focuses on promoting products and services to boost sales, whereas Public Relations Specialists concentrate on managing the company's public image and media relations. Understanding these differences helps in choosing the right career path or job search focus.

What can I do with a marketing communications degree?

A marketing communications degree prepares individuals for roles such as marketing coordinator, public relations specialist, content creator, social media manager, and brand strategist. It provides skills in messaging, media planning, and digital tools like Adobe Creative Suite and analytics platforms, often requiring strong communication and project management abilities.

What are marketing communication jobs?

Marketing communication jobs involve creating and delivering messages to promote a company's products, services, or brand. Professionals in this field use various channels such as advertising, public relations, social media, and events to engage target audiences and build brand awareness. They work closely with other departments to ensure consistent messaging and often analyze the effectiveness of campaigns to optimize future efforts. Roles may include marketing communications specialist, manager, or coordinator.

Is marketing communications a good career?

Marketing communications is a viable career that involves creating and delivering messages to promote products or services, often requiring skills in writing, branding, and digital tools. It offers opportunities in various industries, with roles that can involve strategic planning, content creation, and campaign management, typically requiring strong communication skills and familiarity with marketing platforms.

What is a marketing communication job?

A marketing communication job involves creating and delivering messages to promote a company's products or services. Professionals in this field develop strategies, write content, manage campaigns, and use tools like social media and email marketing to reach target audiences effectively.

What are some common challenges faced by professionals in Marketing Communication roles, and how can they be addressed?

Professionals in Marketing Communication often face challenges such as maintaining consistent messaging across multiple channels, adapting to rapidly changing market trends, and aligning communication strategies with overall business goals. To address these challenges, it's important to establish clear brand guidelines, foster strong collaboration with cross-functional teams, and stay updated on industry best practices. Regular team meetings and leveraging analytics tools can also help ensure that campaigns remain effective and on message.

What are the key skills and qualifications needed to thrive as a Marketing Communication professional, and why are they important?

To thrive as a Marketing Communication professional, you need expertise in content creation, brand messaging, and campaign management, typically supported by a degree in marketing, communications, or a related field. Familiarity with tools like Adobe Creative Suite, CRM systems, social media platforms, and marketing analytics software is essential. Strong written and verbal communication, creativity, and collaboration skills help you effectively engage audiences and work with cross-functional teams. These skills ensure cohesive brand representation, impactful messaging, and successful marketing outcomes.

What do marketing communications do?

Marketing communications professionals develop and implement strategies to promote a company's products or services through various channels such as advertising, public relations, social media, and content creation. They focus on conveying key messages to target audiences, often using tools like marketing campaigns, branding, and analytics to measure effectiveness.
More about Marketing Communication jobs
What cities are hiring for Marketing Communication jobs? Cities with the most Marketing Communication job openings:
What are the most commonly searched types of Marketing Communication jobs? The most popular types of Marketing Communication jobs are:
What states have the most Marketing Communication jobs? States with the most job openings for Marketing Communication jobs include:
Marketing Communication jobs near you
Infographic showing various Marketing Communication job openings in the United States as of June 2026, with employment types broken down into 43% Full Time, 49% Part Time, and 8% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $49,334 per year, or $23.7 per hour.
Sr. Marketing Communication Specialist

Sr. Marketing Communication Specialist

Epson America, Inc.

Los Alamitos, CA • On-site

$81K - $101K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

Epson is a global technology leader committed to delivering innovative imaging and printing solutions that enhance how people work, create, and communicate. Our marketing and merchandising teams play a critical role in bringing Epson's products and brand experience to life across retail, digital, and customer touchpoints.
The Sr. Marcomm Specialist is responsible for assisting in development of the strategy, then managing and executing marketing communications collateral, merchandising initiatives, and creative projects that support large-scale product portfolios and key retail accounts. This role partners closely with cross-functional teams, agencies, vendors, and retail partners to develop impactful customer-facing materials that ensure a consistent and compelling brand experience across multiple channels.
The ideal candidate combines strong project management and creative collaboration skills with an understanding of retail merchandising, digital content, and marketing communications execution. This position requires strong organizational skills, attention to detail, creative problem-solving abilities, and the ability to manage multiple projects in a fast-paced, collaborative environment.
This position will be based out of Epson America's headquarters in Los Alamitos, CA with an opportunity for a hybrid schedule.
What you will be doing:
  • Merchandising Project and Program Management
  • Manages large-scale merchandising projects outside of traditional launch activities.
  • Assists the manager of merchandising in developing merchandising strategies.
  • Initiates, defines, and manages all launch collateral projects for assigned product lines
  • Writes merchandising briefs.
  • Develops packaging content and design, sales and launch collateral, photography, and web content.
  • Collaborates with Product Management, Sales Operations, Finance, Service, and Legal to ensure accuracy of copy, specifications, legal marks, etc. for all materials produced.
  • Develops key schedules and ensures deadlines are met.
  • Provides direction and leadership to vendors, agencies, and internal creative staff to ensure appropriate creative development, execution, production, and timely delivery of all materials.
  • Develops point of sale displays (e.g., stickers, signage, flipbooks, custom displays, end caps, etc).
  • Responsible for custom projects for specific reseller requirements.
  • Manages key merchandising materials and point of purchase materials for assigned major retail accounts.
  • Responsible for vendor management, contract negotiations, RFPs, project timelines, review schedules, and obtaining budget and content approvals
  • Processes invoices/estimates and ensures accuracy and completeness.
  • Participates in the development of annual budget forecasts for product lines.
  • Participates in updating and reconciling monthly budget reports for assigned product lines.
  • Maintains support materials for existing products including line guides and field merchandising content.

Brand Management
  • Ensures materials uphold brand standards and present a consistent brand image in line with corporate goals.

Customer Relationship Management
  • Serves as the merchandising expert for the sales force on key retail accounts for assigned product lines.
  • Meets with key retail accounts to understand reseller requirements for POS concepts.

What You Will Bring
  • 5+ years of experience in marketing communications, merchandising, retail marketing, creative project management, or related roles
  • Experience managing large-scale marketing collateral, merchandising initiatives, and cross-functional creative projects
  • Retail merchandising and point-of-sale (POS) experience strongly preferred
  • Experience supporting digital marketing initiatives, including Amazon gallery images, A+ content, and digital campaign assets, is a plus
  • Ability to review and provide feedback on creative concepts, layouts, packaging, and brand materials within a creative or agency environment
  • Strong understanding of branding, visual consistency, and customer-facing marketing communications
  • Experience collaborating with internal creative teams, agencies, vendors, and cross-functional stakeholders to manage timelines and deliverables
  • Strong project management skills with the ability to prioritize multiple projects and meet deadlines in a fast-paced environment
  • Experience developing packaging content, launch collateral, web content, or merchandising materials preferred
  • Strong communication and relationship-building skills with the ability to collaborate effectively across departments and with external partners
  • Experience working with budget tracking, vendor coordination, estimates, and invoice management preferred
  • Proficiency in Microsoft Office Suite; experience with project management tools such as Wrike is a plus
  • Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent combination of education and experience

Employee Benefits
In addition to joining a team of dedicated professionals who support each other and are passionate about their work, you'll also enjoy a variety of attractive, industry-leading benefits.
  • Comprehensive medical, dental, vision, and prescription drug coverage eligibility on start date
  • Generous paid time off, including sick time, vacation, and holidays
  • Income protection plans, including life insurance and short-term and long-term disability programs paid by the company
  • 401K plan with company matching
  • Educational reimbursement, employee assistant program (EAP), adoption assistance, employee discounts and much more!

The starting annual base pay for this role is between USD $93,854 and $117,318. . Please note that this position's salary range may include multiple levels. The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Epson America, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability and protected veteran status, as well as any other characteristic protected by federal, state or local laws.

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