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$23K

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$66.5K

How much do marketing communication jobs pay per year?

As of Jul 31, 2026, the average yearly pay for marketing communication in the United States is $49,334.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What does marketing communication do?

Marketing communication professionals develop and deliver messages to promote products, services, or brands through channels like advertising, public relations, social media, and content creation. They work to engage target audiences, support marketing strategies, and ensure consistent messaging across platforms, often using tools like marketing automation software and analytics to measure effectiveness.

What is the difference between Marketing Communication vs Public Relations Specialist?

AspectMarketing CommunicationPublic Relations Specialist
Primary FocusPromoting products/services to drive salesManaging company reputation and media relations
Skills & CertificationsMarketing, advertising, branding, certifications like HubSpot or Google AdsMedia relations, communication, writing, certifications like APR
Work EnvironmentMarketing departments, advertising agenciesPR firms, corporate communications teams
Industry UsageCommonly used in marketing and advertising sectorsPrevalent in corporate, nonprofit, and government sectors

While both roles involve communication strategies, Marketing Communication focuses on promoting products and services to boost sales, whereas Public Relations Specialists concentrate on managing the company's public image and media relations. Understanding these differences helps in choosing the right career path or job search focus.

What can I do with a marketing communications degree?

A marketing communications degree prepares individuals for roles such as marketing coordinator, public relations specialist, content creator, social media manager, and brand strategist. It provides skills in messaging, media planning, and digital tools like Adobe Creative Suite and analytics platforms, often requiring strong communication and project management abilities.

What are marketing communication jobs?

Marketing communication jobs involve creating and delivering messages to promote a company's products, services, or brand. Professionals in this field use various channels such as advertising, public relations, social media, and events to engage target audiences and build brand awareness. They work closely with other departments to ensure consistent messaging and often analyze the effectiveness of campaigns to optimize future efforts. Roles may include marketing communications specialist, manager, or coordinator.

What is a marketing communication job?

A marketing communication job involves creating and delivering messages to promote a company's products or services. Professionals in this field develop strategies, write content, manage campaigns, and use tools like social media and email marketing to reach target audiences effectively.

What are some common challenges faced by professionals in Marketing Communication roles, and how can they be addressed?

Professionals in Marketing Communication often face challenges such as maintaining consistent messaging across multiple channels, adapting to rapidly changing market trends, and aligning communication strategies with overall business goals. To address these challenges, it's important to establish clear brand guidelines, foster strong collaboration with cross-functional teams, and stay updated on industry best practices. Regular team meetings and leveraging analytics tools can also help ensure that campaigns remain effective and on message.

What are the key skills and qualifications needed to thrive as a Marketing Communication professional, and why are they important?

To thrive as a Marketing Communication professional, you need expertise in content creation, brand messaging, and campaign management, typically supported by a degree in marketing, communications, or a related field. Familiarity with tools like Adobe Creative Suite, CRM systems, social media platforms, and marketing analytics software is essential. Strong written and verbal communication, creativity, and collaboration skills help you effectively engage audiences and work with cross-functional teams. These skills ensure cohesive brand representation, impactful messaging, and successful marketing outcomes.

Which pays more, PR or marketing?

In general, marketing roles tend to have higher average salaries than public relations (PR) positions, especially in managerial or specialized roles. Both fields require strong communication skills and may involve certifications or tools like media monitoring or analytics, but salary differences often depend on industry, experience, and location.
More about Marketing Communication jobs
What cities are hiring for Marketing Communication jobs? Cities with the most Marketing Communication job openings:
What are the most commonly searched types of Marketing Communication jobs? The most popular types of Marketing Communication jobs are:
What states have the most Marketing Communication jobs? States with the most job openings for Marketing Communication jobs include:
Marketing Communication jobs near you
Infographic showing various Marketing Communication job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 78% Full Time, 18% Part Time, and 3% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $49,334 per year, or $23.7 per hour.

Marketing Communication Specialists

University of Utah

Campus, IL • Hybrid

$40K - $60K/yr

Full-time

Retirement

Re-posted 11 days ago

University Of Utah rating

7.2

Company rating: 7.2 out of 10

Based on 159 frontline employees who took The Breakroom Quiz

383rd of 614 rated colleges and universities

Job description

Details
Open Date 07/14/2026 Requisition Number PRN45627B Job Title Marketing Communication Specialists Working Title Marketing Communication Specialists Career Progression Track P00 Track Level P2 - Developing, P1 - Entry Level Pro FLSA Code Professional Patient Sensitive Job Code? No Standard Hours per Week 40 Full Time or Part Time? Full Time Shift Day Work Schedule Summary
Hybrid, Monday - Friday, flexible during the work day
VP Area President Department 00336 - KUEN/Utah Education Network Location Campus City Salt Lake City, UT Type of Recruitment External Posting Pay Rate Range $40,000 - $60,000 Close Date 09/11/2026 Priority Review Date (Note - Posting may close at any time) Job Summary
The Utah Education and Telehealth Network (UETN) keeps Utah's schools, libraries, and healthcare providers connected with reliable, statewide internet service. We purchase software at scale to save money and ensure digital tools are more affordable and accessible. Our expert training helps educators and healthcare professionals focus on what matters most: Utah's students and patients. UETN includes the Utah Education Network (UEN) and the Utah Telehealth Network (UTN) and operates as part of the University of Utah. Employees enjoy the benefits and opportunities of University of Utah employment while working on initiatives with statewide impact.
The Marketing and Communications Specialist supports social media, website, and email communications that strengthen awareness of UEN and UTN services and initiatives. Working as part of a collaborative team, this role helps engage audiences, support events, analyze campaign performance, and advance UETN's mission. The ideal candidate is a positive, detail-oriented team player with a working knowledge of social media and design.
Marketing Communication Specialists
Engage in the development and execution of strategic marketing communications to efficiently support product launch campaigns and company brand across various communication channels. Create communication programs that promote the organization and its products and services through various means including blogs and social media, websites, product collateral, logos, or other promotional products. Collaborate with external partners/vendors to execute promotional events and campaigns. Develop a calendar for social media campaigns and initiatives to ensure constant interaction and engagement with customers and prospects. Assist in analyzing marketing data to help shape future marketing strategies.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget.
Responsibilities
Works with a team to develop and implement marketing campaigns across social media, email, and print channels.
Creates campaign assets using Canva or similar design software.
Monitors and evaluates campaign performance using key metrics and makes recommendations as needed.
Builds and maintains positive relationships with internal and external stakeholders to support organizational goals.
Manages multiple projects simultaneously while adhering to established timelines and project requirements.
Coordinates the design, printing, mailing and distribution of promotional materials.
Writes and edits marketing and communications content, including support for the creation and publication of UEN and UTN monthly newsletters.
Assists with planning, promotion, and staffing events that support UEN and UTN initiatives.
Marketing Communication Specialist, I
Engage in the development and execution of strategic marketing communications to efficiently support product launch campaigns and company brand across various communication channels. Create communication programs that promote the organization and its products and services through various means including blogs and social media, websites, product collateral, logos, or other promotional products. Collaborate with external partners/vendors to execute promotional events and campaigns. Develop a calendar for social media campaigns and initiatives to ensure constant interaction and engagement with customers and prospects. Assist in analyzing marketing data to help shape future marketing strategies. Requires basic skill set and proficiency. Conducts work assignments as directed. Closely supervised with little latitude for independent judgment.
Requires a bachelor's (or equivalency) + 2 years of directly related work experience or a master's (or equivalency) degree.
This is an Entry-Level position in the General Professional track.
Job Code: P22351
Grade: P13


Marketing Communication Specialist, II
Engage in the development and execution of strategic marketing communications to efficiently support product launch campaigns and company brand across various communication channels. Create communication programs that promote the organization and its products and services through various means including blogs and social media, websites, product collateral, logos, or other promotional products. Collaborate with external partners/vendors to execute promotional events and campaigns. Develop a calendar for social media campaigns and initiatives to ensure constant interaction and engagement with customers and prospects. Assist in analyzing marketing data to help shape future marketing strategies. Requires moderate skill set and proficiency in discipline. Conducts work assignments of increasing complexity, under moderate supervision with some latitude for independent judgment.
Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.
This is a Developing-Level position in the General Professional track.
Job Code: P22352
Grade: P14

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Department may hire employee at one of the following job levels:

Marketing Communication Specialist, I: Requires a bachelor's (or equivalency) + 2 years of directly related work experience or a master's (or equivalency) degree.

Marketing Communication Specialist, II: Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.

Preferences
Demonstrated oral and written communication skills.
Ability to prioritize work and meet multiple, and often competing, deadlines.
Experience with digital marketing, including campaign analytics and performance reporting.
Working knowledge of Asana, Emma, and Hootsuite or similar project management and marketing platforms.
Graphic design experience, particularly with Canva or Adobe Creative Cloud applications.
Experience creating and editing short-form video content.
Type Benefited Staff Special Instructions Summary Additional Information
The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator's office address, electronic mail address, and telephone number can be located at the: University of Utah NonDiscrimination page.
Online reports may be submitted at https://oeo.utah.edu

https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.

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About University of Utah

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The University of Utah is the state’s flagship institution of higher education, with 18 schools and colleges, more than 100 undergraduate majors and graduate programs, and an enrollment of more than 38,000 students. It is a member of the Association of American Universities—an invitation-only, prestigious group of 71 leading research institutions. The U is advancing a new national model for higher education that delivers societal impact through education, research, health care, and community service, while making social, economic, and cultural contributions that improve lives across Utah and around the world.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Salt Lake City, UT, US

Year founded

1850

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