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Marketing Associate Jobs in Santa Rosa, CA (NOW HIRING)

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Marketing Associate information

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$29K

$55.4K

$79.8K

How much do marketing associate jobs pay per year?

As of Sep 7, 2026, the average yearly pay for marketing associate in Santa Rosa, CA is $55,438.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,900.00 and $63,400.00 per year, depending on experience, location, and employer.

What does a marketing associate do?

A Marketing Associate supports the marketing team by helping to develop and implement marketing strategies, campaigns, and materials. Their tasks often include conducting market research, analyzing consumer data, coordinating events, managing social media accounts, and assisting with the creation of promotional content. They play an important role in ensuring marketing projects run smoothly and are completed on time. This entry-level position is ideal for those looking to gain experience and build a career in marketing.

What are the key skills and qualifications needed to thrive as a marketing associate, and why are they important?

To thrive as a Marketing Associate, you need a solid grasp of marketing principles, data analysis, and content creation, typically supported by a bachelor’s degree in marketing or a related field. Familiarity with tools like Google Analytics, social media management platforms, and CRM systems is highly beneficial. Strong communication, creativity, and organizational skills help you collaborate effectively and adapt to fast-changing campaigns. These competencies are essential for executing successful marketing strategies and driving measurable business results.

How does a marketing associate typically collaborate with other departments within a company?

Marketing Associates frequently work cross-functionally, collaborating with teams such as sales, product development, and design to execute campaigns and support business objectives. They may coordinate with the sales team to align messaging and gather customer insights, or work alongside the design team to produce visually compelling promotional materials. This role often requires strong communication and project management skills to ensure that marketing initiatives are consistent and integrated across departments, helping to drive overall company success.

What is the difference between Marketing Associate vs Marketing Coordinator?

AspectMarketing AssociateMarketing Coordinator
Required CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentOffice setting, supporting marketing campaigns and researchOffice setting, coordinating marketing activities and events
Employer & Industry UsageCommon in advertising, retail, and corporate sectorsCommon in advertising, retail, and corporate sectors
Search & Comparison IntentUnderstanding entry-level marketing roles and responsibilitiesDistinguishing roles involving campaign coordination and execution

The main difference between a Marketing Associate and a Marketing Coordinator lies in their focus. Marketing Associates typically support research and campaign development, while Marketing Coordinators handle the organization and execution of marketing activities. Both roles require similar educational backgrounds and are found in similar industries, but their day-to-day tasks differ slightly, with Coordinators often managing logistics and timelines.

Is a marketing associate an entry-level job?

A marketing associate position is typically considered an entry-level role suitable for candidates with a bachelor's degree in marketing, communications, or related fields. It often involves tasks such as market research, content creation, and campaign support, with opportunities to develop skills in digital marketing tools and analytics. Many employers offer on-the-job training for new hires without extensive experience.

What are 5 careers in marketing?

Five common careers in marketing include marketing manager, digital marketing specialist, content marketer, brand strategist, and market research analyst. These roles often require skills in communication, data analysis, and familiarity with marketing tools like SEO and social media platforms.

What can I do with an associate in marketing?

A marketing associate can pursue roles such as marketing coordinator, social media specialist, or brand assistant. These positions involve tasks like market research, content creation, and campaign support, often requiring skills in digital tools and communication. An associate degree provides a foundation for entry-level marketing jobs and opportunities for advancement with experience and additional training.
More about Marketing Associate jobs

What are the most commonly searched types of Marketing jobs in Santa Rosa, CA?

The most popular types of Marketing jobs in Santa Rosa, CA are:

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For Marketing Associate jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Marketing Associate jobs in Santa Rosa, CA look for?

The top searched job categories for Marketing Associate jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Marketing Associate jobs?

Cities near Santa Rosa, CA with the most Marketing Associate job openings:

Marketing Associate jobs near you
Infographic showing various Marketing Associate job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 25% Part Time, 1% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $55,438 per year, or $26.7 per hour.

Regional Digital Marketing Manager

Auberge Collection

Calistoga, CA • On-site

$130K - $140K/yr

Full-time

Re-posted 28 days ago

Job description

Company Description

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.

Job Description

The Regional Digital Marketing Manager leads digital commercial performance across a portfolio of four hotels: Mauna Lani, Stanly Ranch, Solage, and The Inn at Mattei's Tavern, in partnership with property Marketing, Sales, Revenue Management, and Auberge Home Office Digital and Analytics teams. The role is responsible for implementing integrated digital strategies, overseeing paid media performance, and optimizing web conversion to drive demand, maximize marketing investment, and grow direct revenue.
The role is highly cross-functional, balancing strategic planning with digital campaign oversight, performance analytics, and commercial execution. In addition to strong analytical marketing expertise, the ideal candidate brings a luxury hospitality mindset and a strong understanding of brand storytelling, ensuring digital campaigns and commercial activations are both performance-driven and brand-elevating. A background working in a digital agency in media or analytics is preferable but not required.

Commercial & Digital Strategy
Partner with hotel Marketing, Revenue Management, and Sales teams to develop
integrated digital plans aligned with revenue goals, seasonal demand, and market
opportunities.
Translate hotel/market priorities into actionable digital campaigns and channel strategies
across paid media, web, and booking platforms.
Serve as the Regional digital marketing lead, monitoring market trends, competitive
activity, booking pace, and consumer demand to proactively adjust strategy and
investment.
Drive revenue growth and marketing efficiency by aligning digital investment, channel
strategy, and conversion performance with hotel commercial objectives and market
demand opportunities.
Partner closely with the Central Digital team to ensure alignment on strategy, reporting,
tools, and performance across the portfolio

Performance Marketing & Analytics
Monitor campaign pacing, conversion performance, attribution, and ROI, providing
data-driven recommendations to improve performance.
Understand the role of the web channel within the broader commercial ecosystem and
communicate digital performance drivers and conversion trends to ownership and hotel
leadership teams.
Deliver recurring performance insights, forecasts, and strategic recommendations to
property teams, regional leadership, and ownership groups.
Own month-end reporting, budget, forecasting, billing reconciliation, and allocation
recommendations across the regional hotel portfolio.
Partner with the Central Digital team to leverage analytics platforms and audience
insights to inform campaign strategy and conversion optimization.
Identify and implement data-driven opportunities to improve marketing effectiveness,
conversion, and guest acquisition across the regional portfolio.

Digital Activation & Platform Oversight
Lead digital activation across paid media, booking engine offers, onsite messaging tools,
and website platforms.
Partner with agency and activation teams to execute, optimize, and report on paid media
campaigns across Search, Meta, display, metasearch, and travel platforms.
Maintain accurate, optimized, and brand-aligned digital experiences across brand
websites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, and
related third-party channels.
Oversee website functionality, booking flows, software integrations, and GEO/SEO
optimization to support conversion performance and user experience.
Manage key digital marketing platforms and tools including GA4, Revinate, booking
engine platforms, Triptease, third-party OTAs, and related digital systems across the
portfolio.
Ensure digital activations and online experiences align with brand standards, commercial
priorities, and guest experience expectations.
Understand and support ADA, GDPR, and CCPA compliance across digital platforms.

Starting Salary Range - $130,000-$140,000/annually

Qualifications
  • 5-8+ years experience in digital, performance, or commercial marketing roles, preferably within hospitality, luxury, lifestyle, or travel brands
  • Strong understanding of paid media strategy, digital analytics, digital conversion, and revenue-driven marketing planning
  • Experience managing multi-channel paid media campaigns and digital marketing budgets with a strong analytical and performance-oriented mindset
  • Proven ability to interpret market trends, booking behavior, and performance data to inform strategy and optimization decisions
  • Experience working cross-functionally with Marketing, Revenue Management, Sales, Analytics, and agency partners
  • Familiarity with hospitality digital marketing ecosystems including GA4, Revinate, booking engines, third-party OTA platforms, Triptease, and digital reporting tools
  • Strong capabilities and previous hands-on experience with Google analytics, the google suite and excel, attribution and tracking
  • Strong organizational and project management skills with the ability to manage multiple hotels, priorities, and timelines simultaneously
  • Excellent communication and presentation skills with the ability to clearly communicate performance insights, strategy, and recommendations to property teams, regional leadership, and hotel ownership groups
  • Understanding of luxury hospitality branding and guest experience, with the ability to balance performance marketing objectives with elevated brand storytelling
  • Self-starter with a proactive, entrepreneurial mindset who thrives in a fast-paced, highly collaborative environment
  • Bachelor's degree required
Additional Information

About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.
For more information: auberge.com
Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge
About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.
Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.
The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.
For more information, please visit www.friedkin.com

Solage Management Inc is an Equal Opportunity Employer, M/F/D/V. Solage Management Inc provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Solage Management Inc complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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