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Marketing Admin Assistant Jobs in Rochester, MI (NOW HIRING)

From sales and support to operations and admin, Wing turns the recurring work that bogs teams down ... Conduct discovery to qualify fit, pain, and timing; map stakeholders across Operations, Marketing ...

From sales and support to operations and admin, Wing turns the recurring work that bogs teams down ... Conduct discovery to qualify fit, pain, and timing; map stakeholders across Operations, Marketing ...

Medical Assistant

Novi, MI · On-site

$17 - $19/hr

Administer injections such as Vitamin B12 and other approved wellness injections following protocol ... Support local marketing activities and community events * Perform end-of-day administrative ...

Medical Assistant

Novi, MI · On-site

$17 - $19/hr

Administer injections such as Vitamin B12 and other approved wellness injections following protocol ... Support local marketing activities and community events * Perform end-of-day administrative ...

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Marketing Admin Assistant information

See Rochester, MI salary details

$10

$19

$26

How much do marketing admin assistant jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for marketing admin assistant in Rochester, MI is $19.51, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $22.12 per hour, depending on experience, location, and employer.

What does a marketing administrative assistant do?

A marketing administrative assistant supports marketing teams by managing schedules, preparing reports, coordinating meetings, and handling correspondence. They often use tools like Microsoft Office and marketing software to organize campaigns and track progress. Strong organizational and communication skills are essential for this role.

How much do marketing assistants get paid?

The average salary for a marketing admin assistant ranges from $35,000 to $50,000 per year, depending on experience, location, and company size. Entry-level positions typically start at the lower end, while experienced assistants or those with specialized skills may earn higher wages. Some roles also offer benefits such as flexible schedules or opportunities for professional development.

What is the difference between Marketing Admin Assistant vs Marketing Coordinator?

AspectMarketing Admin AssistantMarketing Coordinator
ResponsibilitiesAdministrative support, scheduling, data entry, basic marketing tasksCampaign planning, content creation, project management
Required SkillsOrganizational skills, communication, basic marketing knowledgeStrategic thinking, marketing skills, project coordination
Work EnvironmentOffice setting, administrative departmentsMarketing teams, project-based environments
Common CertificationsNone required or basic marketing coursesMarketing certifications or related degrees often preferred

The main difference is that a Marketing Admin Assistant handles administrative and support tasks within the marketing department, while a Marketing Coordinator takes on more strategic and project management responsibilities. The roles often overlap in skills and work environment, but the Coordinator position involves more active participation in marketing campaigns and planning.

What are some common challenges faced by Marketing Admin Assistants, and how can they effectively manage their workload?

Marketing Admin Assistants often juggle multiple projects, tight deadlines, and varied administrative tasks such as scheduling, preparing reports, and supporting campaign logistics. Balancing these responsibilities requires strong organizational skills, effective time management, and the ability to prioritize urgent tasks. Utilizing digital tools like project management software and maintaining clear communication with the marketing team can help manage workload efficiently and ensure nothing falls through the cracks.

Is being an EA a stressful job?

A Marketing Admin Assistant role can involve managing multiple tasks such as scheduling, correspondence, and data entry, which may lead to periods of stress during busy times. The level of stress depends on workload, organizational support, and individual skills in time management and communication. Generally, a well-organized environment and clear priorities help reduce stress in administrative roles.

What are the key skills and qualifications needed to thrive as a Marketing Admin Assistant, and why are they important?

To thrive as a Marketing Admin Assistant, you need strong organizational skills, proficiency in office administration, and a basic understanding of marketing principles, often supported by a relevant degree or diploma. Familiarity with tools like Microsoft Office Suite, CRM platforms, and email marketing systems such as Mailchimp is typically required. Attention to detail, effective communication, and the ability to multitask are standout soft skills in this role. These skills are essential for efficiently supporting marketing campaigns, ensuring smooth workflow, and contributing to overall team productivity.

What is the highest paid administrative assistant?

The highest paid administrative assistants typically work in specialized industries such as finance, legal, or executive support, with salaries reaching over $70,000 annually in some cases. Factors influencing pay include experience, location, certifications, and the complexity of the role, with executive assistants often earning the highest wages among administrative support positions.

What does a Marketing Admin Assistant do?

A Marketing Admin Assistant provides administrative and clerical support to a marketing team or department. Their duties often include organizing marketing materials, coordinating meetings and events, managing schedules, assisting with social media and email campaigns, and maintaining databases. They play a vital role in ensuring marketing projects run smoothly, helping with research, and communicating with vendors or clients as needed. This position requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.
What are popular job titles related to Marketing Admin Assistant jobs in Rochester, MI? For Marketing Admin Assistant jobs in Rochester, MI, the most frequently searched job titles are:
What job categories do people searching Marketing Admin Assistant jobs in Rochester, MI look for? The top searched job categories for Marketing Admin Assistant jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Marketing Admin Assistant jobs? Cities near Rochester, MI with the most Marketing Admin Assistant job openings:
Infographic showing various Marketing Admin Assistant job openings in Rochester, MI as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 14% Part Time, 1% Temporary, and 5% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $40,582 per year, or $19.5 per hour.
Assistant Marketing Manager, Customer Retention Program

Assistant Marketing Manager, Customer Retention Program

General Motors

Warren, MI • Hybrid

Full-time

Posted 11 days ago


General Motors rating

8.2

Company rating: 8.2 out of 10

General Motors

Based on 304 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Automakers average

Based on 6,260 frontline employees who took The Breakroom Quiz


Job description

Job Description

The Assistant Marketing Manager, Customer Retention Program (Sales Brands) will serve as the brand and go-to-market lead across CRP sales brand initiatives, with responsibility for cross-tier coordination, creative governance, and alignment of retail sales-facing touchpoints and integrations. This role will act as the primary conduit for brand creative review and approvals, whileidentifyingfuture innovation opportunities and pilot programs that strengthen retention performance and dealer execution.

This role requires strong independent judgment, broad cross-functional influence, and the ability to lead complex initiatives across multiple brands, stakeholders, and workstreams with minimal guidance.

Major Duties and Responsibilities

Brand and go-to-market leadership

  • Serve as the CRP brand and go-to-market lead across Chevrolet, Buick, GMC, and Cadillac sales brands, ensuring alignment to business priorities and consistent execution across customer and dealer-facing initiatives.

  • Act as lead partner for GM Financial ensuring alignment across Tier 3 retail related touchpoints, partner priorities and CRP execution.

  • Lead cross-tier coordination across teams and partners to connect enterpriseTier 1strategieswithTier 3field and dealer execution.

  • Translate brandobjectivesinto clear activation priorities, communications requirements, and execution plans.

  • Support sales touchpoints that influence retention outcomes across the customer journey.

Creative governance and approvals

  • Own creative governance and brand guideline adherence across CRP sales brand deliverables and touchpoints.

  • Serve as the primary conduit for brand creative review and approval processes across cross-functional teams anddealer service provider administrator.

  • Provide direction to partners and the Dealer Service Provider Administrator to ensure materials meet branding, communication, and quality expectations.

  • Review outputs to ensure consistency, compliance, and alignment across assigned programs and audiences.

Innovation and pilot leadership

  • Identify, shape, and lead future innovation opportunities and pilot programs that support CRP effectiveness and dealer engagement.

  • Present recommendations, pilot plans, and key learnings to cross-functional stakeholders in a clear and compelling way.

  • Use insights, testing, and stakeholder feedback to recommend improvements that strengthen program performance and brand execution.

Qualifications

Skills and Abilities

  • 5+ years of experience in marketing or related field

  • Strong experience leading cross-functional marketing programs in a matrixed organization.

  • Ability to influence without direct authority and build alignment across brands, functions, and leadership levels.

  • Strong understanding of go-to-market planning, CRM, dealer-facing marketing, and lifecycle or retention strategy.

  • Excellent oral, written, and presentation skills.

  • Strong branding and creative judgment, with experiencemaintaininggovernance across multiple partners and deliverables.

  • Ability toidentifyintegration opportunities, solve non-standard problems, and translate strategy into execution plans.

Experience

  • Experience in marketing, CRM, lifecycle marketing, retention strategy, dealer marketing, ora relatedfield.

  • Experience working across brand, field, and dealer-facing organizations.

  • Experience managing agencies, suppliers, vendors, or external partners is preferred.

  • Experience in automotive, retail, or dealer-facing environments is preferred.

Education

  • Bachelor'sdegreerequired.

  • Degree in marketing, business, communications, or related field preferred.

Success Profile

The successful candidate will be a strong cross-functional leader who can balance brand stewardship, execution discipline, and innovation. They will be comfortable leading through influence, navigating complex approvals, and translating business goals into effective CRP brand execution.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.


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About General Motors

Sourced by ZipRecruiter

General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908