ZipRecruiter

Log In

1

Market Research Secret Shopper Jobs (NOW HIRING)

DAP Global

Sr. Consumer Insights Analyst

Baltimore, MD · On-site

$75K - $110K/yr

Shopper and path-to-purchase research * Brand awareness and positioning * Focus groups and in-depth interviews * Market, category, and competitive analysis * Trend and macroeconomic research No two ...

Kop-Coat, Inc.

Sr. Consumer Insights Analyst

Baltimore, MD · On-site

$75K - $110K/yr

Shopper and path-to-purchase research * Brand awareness and positioning * Focus groups and in-depth interviews * Market, category, and competitive analysis * Trend and macroeconomic research No two ...

DAP

Sr. Consumer Insights Analyst

Baltimore, MD · On-site

$75K - $110K/yr

Shopper and path-to-purchase research * Brand awareness and positioning * Focus groups and in-depth interviews * Market, category, and competitive analysis * Trend and macroeconomic research No two ...

swirecc

Senior Shopper Marketing Specialist

Draper, UT · On-site

$72K - $90K/yr

... * 4+ years' market research of consumer demographics or category preferred * Conduct program ... Statistics, shopper segmentation, gap analysis * Proficient in Excel, PowerPoint, Outlook, Word ...

swirecc

Senior Shopper Marketing Specialist

Draper, UT · On-site

$72K - $90K/yr

... * 4+ years' market research of consumer demographics or category preferred * Conduct program ... Statistics, shopper segmentation, gap analysis * Proficient in Excel, PowerPoint, Outlook, Word ...

swirecc

Senior Shopper Marketing Specialist

Draper, UT · On-site

$72K - $90K/yr

... * 4+ years' market research of consumer demographics or category preferred * Conduct program ... Statistics, shopper segmentation, gap analysis * Proficient in Excel, PowerPoint, Outlook, Word ...

previous page

Showing results 41-60

All JobsBusiness JobsMarketing JobsMarket Research Specialist JobsMarket Research Secret Shopper Jobs

Market Research Secret Shopper information

See salary details

$38K

$113.8K

$192K

How much do market research secret shopper jobs pay per year?

As of Sep 4, 2026, the average yearly pay for market research secret shopper in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What is a market research secret shopper?

Market Research Secret Shoppers are individuals hired by companies or market research firms to evaluate the quality of customer service and overall experience at businesses, such as retail stores, restaurants, or service providers. They pose as regular customers while observing, interacting with staff, and sometimes making purchases. After their visit, secret shoppers complete detailed reports or surveys about their experience, which helps companies identify strengths and areas for improvement. This role requires attention to detail, strong communication skills, and the ability to remain discreet and objective.

What are the key skills and qualifications needed to thrive as a market research secret shopper?

To thrive as a Market Research Secret Shopper, you need keen observation skills, attention to detail, and the ability to objectively evaluate products, services, or customer experiences, usually supported by basic education and sometimes prior retail or customer service experience. Familiarity with reporting tools, smartphone apps for data collection, and online survey platforms is typically required. Strong written communication, discretion, and time management set top performers apart in this role. These skills are crucial for providing accurate, unbiased feedback that helps organizations improve service quality and customer satisfaction.

How does a market research secret shopper typically report their findings after a shop visit?

After completing a shop visit, Market Research Secret Shoppers are usually required to fill out detailed surveys or reports documenting their experiences. These reports may include objective observations, ratings on service and cleanliness, and sometimes photographs or receipts as proof of visit. Timely and accurate reporting is essential, as it directly impacts the quality of insights provided to clients. Most companies use online platforms or mobile apps for efficient submission and tracking of assignments.

What is the difference between Market Research Secret Shopper vs Market Research Interviewer?

AspectMarket Research Secret ShopperMarket Research Interviewer
CredentialsNone specific, training often providedTypically requires basic research or survey experience
Work EnvironmentIn-store visits, evaluating customer serviceConducting interviews, surveys, or focus groups
Employer & IndustryMarket research firms, retail, hospitalityMarket research firms, client companies
Search & Comparison IntentUnderstanding mystery shopping rolesUnderstanding interview-based research roles

Market Research Secret Shoppers focus on evaluating customer experiences through in-store visits, while Market Research Interviewers gather data via interviews and surveys. Both roles are essential in market research but differ in methods and work settings.

Do market research secret shoppers really make money?

Market research secret shoppers can earn money by evaluating businesses and providing feedback, typically paying per assignment or survey. Earnings vary based on the company, the complexity of the task, and the time required, but most secret shopper jobs offer modest pay rather than a full-time income.

What job categories do people searching Market Research Secret Shopper jobs look for?

The top searched job categories for Market Research Secret Shopper jobs are:

Market Research Secret Shopper jobs near you
Infographic showing various Market Research Secret Shopper job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Director, Shopper Science and Insights

The Coca-Cola Company

Atlanta, GA • On-site

Full-time

Posted 10 days ago

Coca-Cola rating

7.6

Company rating: 7.6 out of 10

Based on 442 frontline employees who took The Breakroom Quiz

139th of 443 rated food and drinks producers

Job description

Job Description Summary:
This role will build and lead a next-generation science-based capability that decodes purchasing behavior, transforms insight into commercial advantage, and embeds evidence-based decision making into how we create value with retail and customer partners.
This Director of Shopper Science & Insights will serve as the bridge between shopper insights, advanced analytics, behavioral science, customer loyalty data, and omnichannel commerce. By integrating custom research, syndicated data, retailer loyalty assets, and innovative analytical approaches, the Director will deepen understanding of shopper and guest behavior and translate that understanding into actionable growth strategies.
What You'll Do for Us:
  • Develop a comprehensive understanding of shopper and guest behavior by integrating custom research, syndicated data, customer loyalty assets, transaction data, and omnichannel behavioral signals to decode motivations, missions, decision drivers, barriers, and purchase behaviors.
  • Build scalable decision tools, opportunity maps, activation frameworks, and commercial playbooks that help translate shopper insights into action and improve the effectiveness of category, customer, and commercial strategies.
  • Embed shopper and purchasing insights into key commercial processes, including assortment, pricing, promotion, pack architecture, retail media, and merchandising decisions, ensuring shopper science becomes a core input into growth planning.
  • Lead experimentation and test-and-learn programs across physical and digital environments, including pricing, promotions, retail media, digital shelf, assortment, and in-store activation, to improve decision quality and performance outcomes.
  • Partner closely with Commercial, Marketing, Revenue Growth Management, Customer Leadership, Data & Analytics, and Platform Services teams to advance shopper intelligence capabilities and drive adoption of science-based decision making.
  • Translate shopper science and insights into actionable customer selling stories, category growth narratives, and strategic recommendations that position the organization as a trusted, insights-led partner.
  • Build organizational capability by establishing communities of practice, sharing best practices across markets, and developing tools, training, and routines that elevate shopper science expertise throughout the system.

QUALIFICATIONS & REQUIREMENTS:
Minimum:
  • Bachelor's degree in marketing, social sciences, consumer behavior, psychology or a related field
  • 8+ years of experience in shopper marketing, category management, and/or shopper research within the consumer goods industry
  • Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology partners and able to design effective and efficient insight programs to address business questions

Preferred:
  • Master's Degree in social science, Master of Marketing Research (MMR), Business Administration, or related field
  • Advanced analytic and communication skills
  • 12+ years of category management, shopper insights, and/or futures & trends analysis

Functional Skills:
  • Analytical Skills: Ability to analyze large amounts of quantitative and qualitative data to identify patterns, opportunities, and gaps, and integrate across disparate data sources. Working knowledge of analytic approaches - such as shopper segmentation, basic statistics, indices, and gap analysis - is a must.
  • Communication Skills: Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling, and cohesive story. Must be able to translate technical/ market research information into compelling business implications and call to action/ recommendation to the business.
  • Custom Research: Ability to develop and direct custom research projects; ability to interpret and explain data to customers/bottlers in a way that is meaningful to their business needs.
  • Marketing Research Knowledge: Knowledge of industry and customer research resources (e.g., Nielsen, customer loyalty card/POS data, proprietary research), KO proprietary resources (e.g., iSHOP, DINE, Bev360, CBL) and a basic knowledge of methods for gathering information and commercializing findings
  • Business Consulting Skills: Ability to identify opportunities and gaps for both Coca-Cola and Retail and On-Premise channel customers via a holistic understanding of business fundamentals and application of quantitative and qualitative shopper insights. Creative problem-solving skills are a must.
  • Collaboration: Ability to facilitate and accelerate business relationships based upon an understanding of customers' business needs and Coca-Cola's capabilities. Includes the ability to actively listen and engage in conversations with Revenue Growth Management, Category Leadership, Customer Organization, and Bottling System to uncover relevant information, resources, and solutions.
  • Synthesis and Storytelling: Communicate, influence, and convince stakeholders through a structured, fact base and action-oriented storytelling
  • Business Planning: Ability to identify key business objectives and strategies and make significant contributions to customer-specific annual business plans.
  • Agility: Removes barriers to move faster. Experimental mindset and adaptive. Thrives under pressure and fast pace

What We'll Do for You
  • Join our team and contribute to driving the growth of some of the world's most iconic & innovative brands. Working for a globally networked organization committed to scaling best practices and ideas, there is no limit to the impact you can have or the network of colleagues you can build.
  • Our company's purpose is "To Refresh the World. Make a Difference" and this role will empower you to have a direct impact on business strategies. You are joining an organization that is passionate about continuing to transform our business into a consumer first organization. And you will have an opportunity to help shape this journey, evolve your role & skills as we make progress and build foundations for a more connected and world-class insights group.
  • As part of the Human Insights team, you are joining a high performing team passionate about truly understanding humans and using that knowledge to serve as trusted advisors to our business partners across the organization.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Actionable Insights, Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Consumer Segmentation, Consumer Trends, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model
Pay Range:
United States of America: 169,000 USD - 200,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 8, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

What Coca-Cola employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Coca-Cola logo

About Coca-Cola

Sourced by ZipRecruiter

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. From that one iconic drink, we’ve evolved into a total beverage company. More than 2.2 billion servings of our drinks are enjoyed in more than 200 countries and territories each day. We are constantly transforming our portfolio, from reducing added sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. We are committed to offering people more of the drinks they want across a range of categories and sizes while driving sustainable solutions that build resilience into our business and create positive change for the planet.

Industry

Food services and drinking places and food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

View All Coca-Cola Jobs

Apply