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Market Research Secret Shopper Jobs (NOW HIRING)

Kenvue

Mgr, Club Insights & Category Research

Rogers, AR · On-site

$124K - $175K/yr

... shopper insights, category insights, consumer insights, market research, or related analytical and research-focused functions. * Lead the development and execution of custom retailer-specific ...

Kenvue

Mgr, Club Insights & Category Research

Rogers, AR · On-site

$124K - $175K/yr

... shopper insights, category insights, consumer insights, market research, or related analytical and research-focused functions. * Lead the development and execution of custom retailer-specific ...

Kenvue

Mgr, Club Insights & Category Research

Rogers, AR · On-site

$124K - $175K/yr

... shopper insights, category insights, consumer insights, market research, or related analytical and research-focused functions. * Lead the development and execution of custom retailer-specific ...

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Market Research Secret Shopper information

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$38K

$113.8K

$192K

How much do market research secret shopper jobs pay per year?

As of Sep 3, 2026, the average yearly pay for market research secret shopper in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What is a market research secret shopper?

Market Research Secret Shoppers are individuals hired by companies or market research firms to evaluate the quality of customer service and overall experience at businesses, such as retail stores, restaurants, or service providers. They pose as regular customers while observing, interacting with staff, and sometimes making purchases. After their visit, secret shoppers complete detailed reports or surveys about their experience, which helps companies identify strengths and areas for improvement. This role requires attention to detail, strong communication skills, and the ability to remain discreet and objective.

What are the key skills and qualifications needed to thrive as a market research secret shopper?

To thrive as a Market Research Secret Shopper, you need keen observation skills, attention to detail, and the ability to objectively evaluate products, services, or customer experiences, usually supported by basic education and sometimes prior retail or customer service experience. Familiarity with reporting tools, smartphone apps for data collection, and online survey platforms is typically required. Strong written communication, discretion, and time management set top performers apart in this role. These skills are crucial for providing accurate, unbiased feedback that helps organizations improve service quality and customer satisfaction.

How does a market research secret shopper typically report their findings after a shop visit?

After completing a shop visit, Market Research Secret Shoppers are usually required to fill out detailed surveys or reports documenting their experiences. These reports may include objective observations, ratings on service and cleanliness, and sometimes photographs or receipts as proof of visit. Timely and accurate reporting is essential, as it directly impacts the quality of insights provided to clients. Most companies use online platforms or mobile apps for efficient submission and tracking of assignments.

What is the difference between Market Research Secret Shopper vs Market Research Interviewer?

AspectMarket Research Secret ShopperMarket Research Interviewer
CredentialsNone specific, training often providedTypically requires basic research or survey experience
Work EnvironmentIn-store visits, evaluating customer serviceConducting interviews, surveys, or focus groups
Employer & IndustryMarket research firms, retail, hospitalityMarket research firms, client companies
Search & Comparison IntentUnderstanding mystery shopping rolesUnderstanding interview-based research roles

Market Research Secret Shoppers focus on evaluating customer experiences through in-store visits, while Market Research Interviewers gather data via interviews and surveys. Both roles are essential in market research but differ in methods and work settings.

Do market research secret shoppers really make money?

Market research secret shoppers can earn money by evaluating businesses and providing feedback, typically paying per assignment or survey. Earnings vary based on the company, the complexity of the task, and the time required, but most secret shopper jobs offer modest pay rather than a full-time income.

What job categories do people searching Market Research Secret Shopper jobs look for?

The top searched job categories for Market Research Secret Shopper jobs are:

Market Research Secret Shopper jobs near you
Infographic showing various Market Research Secret Shopper job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Market Research Analyst

Woolbright Development

Boca Raton, FL • On-site

$60K - $70K/yr

Full-time

Re-posted 2 days ago

Job description

Research Analyst.
Woolbright Development, Boca Raton.
Woolbright Development is a leader in digital reinvention, leveraging technology and AI to drive innovation in the shopping center real estate industry. Our data-driven approach allows us to analyze shopping centers, individual markets, and emerging trends, ensuring strategic decision-making for long-term investments.
We are seeking a highly motivated, detail-oriented, and tech-savvy Research Analyst to join our team. In this role, you will gather, summarize, and analyze data to generate insights into current market conditions and retail expansion trends, prepare market studies, comp reports, etc. Your work will support Woolbright’s acquisition pipeline, identifying new investment opportunities.
As part of our research team, you will help prepare reports and presentations that deliver in-depth analysis of markets across Florida, Alabama, Georgia, North Carolina, Tennessee, and Texas.
This is an office-based role located in Boca Raton, with the potential for occasional travel to conduct field research.
Key Responsibilities:
  • Maintain and update our internal database with shopping center information, including anchor tenants, vacancy, ownership, brokers, rents, sales, and more.
  • Collect and organize data from various sources, including databases, surveys, research reports, market reports, annual reports, 10-K filings, and more.
  • Utilize AI-powered research tools to streamline tasks and enhance productivity.
  • Collect and produce shopping center sales and rental comparable.
  • Prepare demographic and mobile data reports.
  • Conduct retail void analysis to identify market opportunities.
  • Create GIS-based maps of markets, submarkets, and trade areas.
  • Monitor major new shopping center developments.
  • Apply both quantitative and qualitative methods to extract insights from data.

Qualifications:
  • Bachelor’s degree in Economics, Statistics, Mathematics, Business, or a related field.
  • Strong analytical and problem-solving skills, with a high attention to detail and accuracy.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Excellent verbal and written communication skills, with the ability to present findings clearly.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Experience using AI-powered research tools is preferred.
  • Proficiency with GIS and location intelligence tools is preferred.
  • A minimum of 1 year of experience in research, ideally with commercial real estate, is preferred.

If you are passionate about research and excited by the opportunity to leverage technology and AI to reshape the shopping center real estate industry, we invite you to apply and join our forward-thinking team.
Please add a cover letter and address following questions:
  • Why this role?
  • What is your edge?
  • Do you speak the language of retail real estate?