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Market Research Secret Shopper Jobs (NOW HIRING)

... shopper insights, category insights, consumer insights, market research, or related analytical and research-focused functions. * Lead the development and execution of custom retailer-specific ...

Director, Insights

Miami, FL · On-site

$120 - $150/hr

Analyze consumer, shopper, market, and competitive insights to uncover actionable opportunities ... Manage external research agencies and vendor partners, ensuring high‑quality execution, efficient ...

Director, Insights

Miami, FL · On-site

$120 - $160/hr

Analyze consumer, shopper, market, and competitive insights to uncover actionable opportunities ... Manage external research agencies and vendor partners, ensuring high‑quality execution, efficient ...

New

... shopping. Join us in the office for catered lunch on Tuesdays, Wednesdays and Thursdays or grab a ... Morning Consult is looking to hire a market research professional and team leader to join our ...

Manager, Shopper Insights

Chicago, IL · Remote

$113K - $177K/yr

Position Summary The Manager, Shopper Insights is a seasoned market research professional that serves as a navigator of the omnichannel marketplace and champion for our current and future shoppers ...

Apply appropriate quantitative, qualitative, and mystery shopping methodologies based on client ... Provide recommendations within the context of client objectives and market dynamics Client ...

Apply appropriate quantitative, qualitative, and mystery shopping methodologies based on client ... Provide recommendations within the context of client objectives and market dynamics Client ...

Showing results 21-40

Market Research Secret Shopper information

See salary details

$38K

$113.8K

$192K

How much do market research secret shopper jobs pay per year?

As of Aug 7, 2026, the average yearly pay for market research secret shopper in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What is the difference between Market Research Secret Shopper vs Market Research Interviewer?

AspectMarket Research Secret ShopperMarket Research Interviewer
CredentialsNone specific, training often providedTypically requires basic research or survey experience
Work EnvironmentIn-store visits, evaluating customer serviceConducting interviews, surveys, or focus groups
Employer & IndustryMarket research firms, retail, hospitalityMarket research firms, client companies
Search & Comparison IntentUnderstanding mystery shopping rolesUnderstanding interview-based research roles

Market Research Secret Shoppers focus on evaluating customer experiences through in-store visits, while Market Research Interviewers gather data via interviews and surveys. Both roles are essential in market research but differ in methods and work settings.

What is a market research secret shopper?

Market Research Secret Shoppers are individuals hired by companies or market research firms to evaluate the quality of customer service and overall experience at businesses, such as retail stores, restaurants, or service providers. They pose as regular customers while observing, interacting with staff, and sometimes making purchases. After their visit, secret shoppers complete detailed reports or surveys about their experience, which helps companies identify strengths and areas for improvement. This role requires attention to detail, strong communication skills, and the ability to remain discreet and objective.

How does a market research secret shopper typically report their findings after a shop visit?

After completing a shop visit, Market Research Secret Shoppers are usually required to fill out detailed surveys or reports documenting their experiences. These reports may include objective observations, ratings on service and cleanliness, and sometimes photographs or receipts as proof of visit. Timely and accurate reporting is essential, as it directly impacts the quality of insights provided to clients. Most companies use online platforms or mobile apps for efficient submission and tracking of assignments.

What are the key skills and qualifications needed to thrive as a market research secret shopper?

To thrive as a Market Research Secret Shopper, you need keen observation skills, attention to detail, and the ability to objectively evaluate products, services, or customer experiences, usually supported by basic education and sometimes prior retail or customer service experience. Familiarity with reporting tools, smartphone apps for data collection, and online survey platforms is typically required. Strong written communication, discretion, and time management set top performers apart in this role. These skills are crucial for providing accurate, unbiased feedback that helps organizations improve service quality and customer satisfaction.
What job categories do people searching Market Research Secret Shopper jobs look for? The top searched job categories for Market Research Secret Shopper jobs are:
Infographic showing various Market Research Secret Shopper job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Mgr, Club Insights & Category Research

Kenvue

Summit, NJ • On-site

$124K - $175K/yr

Full-time

PTO

Posted 7 days ago


Kenvue rating

9.1

Company rating: 9.1 out of 10

Based on 6 frontline employees who took The Breakroom Quiz


Job description

Kenvue is currently recruiting for a:

Mgr, Club Insights & Category Research

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head Walmart Insights Bus Intel

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Manager, Club Shopper Insights & Category Research is responsible owning customer retailer-specific research intiatives, utilizing data to generate insights that influence sales strategies and business growth within the Club channel, specifically with Sam’s Club and Costco customers.

Key Responsibilities:

  • Lead the design and implementation of shopper and category research programs to generate actionable insights and drive business growth across Sam's Club and Costco.

  • Collaborate with stakeholders across sales to develop and excute surveys, along with conducting shopper research, and concept testing.
  • Accelerate business outcomes through category, shopper and consumer insights into clear recommendations that unlock measurable commercial impact.

  • Cultivate a culture of consumer and shopper obsession, ensuring consumers and shoppers are at the heart of every discussion.
  • Provide strategic leadership in utilizing research and analytics insights to influence strategies, sales support, distribution strategies and affiliate market research.

What we are looking for

Required Qualifications:

  • Bachelor’s degree or equivalent in a relevant field such as business, analytics, sales or marketing.
  • 6+ years of progressive experience in shopper insights, category insights, consumer insights, market research, or related analytical and research-focused functions.

  • Lead the development and execution of custom retailer-specific research studies, including survey design, shopper behavior analysis, concept testing, and customer learning initiatives.

  • Experience utilizing syndicated data sources such as Circana, Nielsen, Numerator, or similar platforms to develop insights and business recommendations.

  • Ability to synthesize complex data, research findings, and consumer insights into compelling business narratives, recommendations, and executive presentations.

  • Excellent communication and presentation skills, capable of influencing senior stakeholders and cross-functional teams, while partnering with both technical and non-technical stakeholders

Desired Qualifications:

  • Proven expertise in designing and managing both primary and secondary research projects at a regional or global scale
  • Demonstrated track record of driving innovation in data analytics strategies that have led to measurable business improvements
  • Proficiency in utilizing various research tools, methodologies and data sources to support comprehensive market analysis
  • Ability to lead special projects and adapt research approaches to support evolving business needs and market conditions

What’s in it for you

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.


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