ZipRecruiter

Log In

1

Market Research Analyst Jobs in Decatur, GA (NOW HIRING)

RaceTrac

Senior Market Research Analyst

Atlanta, GA · On-site

The Market Research Senior Analyst is responsible for supporting RaceTrac's growth strategies by using all data available to understand the customer and the industry. This role will support all ...

Yamaha

Market Research Manager

Kennesaw, GA · On-site

This role performs professional-level market research and data analysis to develop insights, recommendations, andreportingthat support product planning, customer experience initiatives, marketing ...

Hisense

Operations Research Analyst

Alpharetta, GA

$95K - $112K/yr

Operations Research Analyst JOB DUTIES: Analyze and optimize end-to-end supply chain performance using quantitative models and systems; develop automation solutions, support data-driven decisions ...

Hisense

Operations Research Analyst

Alpharetta, GA · On-site

$95K - $112K/yr

Operations Research Analyst JOB DUTIES: Analyze and optimize end-to-end supply chain performance using quantitative models and systems; develop automation solutions, support data-driven decisions ...

Cox Media Group

Senior Research Analyst - WSB TV

Atlanta, GA · On-site

$111K - $112K/yr

Senior Research Analyst - WSB TV Position Overview The WSB-TV Research Analyst supports the ... The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets ...

Cox Media Group

Senior Research Analyst - WSB TV

Atlanta, GA · On-site

$111K - $112K/yr

Senior Research Analyst - WSB TV Position Overview The WSB-TV Research Analyst supports the ... The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets ...

Holland & Knight

Senior Research Analyst

Atlanta, GA · On-site

$111K - $112K/yr

The Senior Research Analyst responds to complex legal, corporate, and industry research requests, meeting the daily information needs of firm lawyers, business professionals and clients using ...

Cox Media Group

Senior Research Analyst - WSB TV

Atlanta, GA · On-site

$111K - $112K/yr

Senior Research Analyst - WSB TV Position Overview The WSB-TV Research Analyst supports the ... The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets ...

next page

Showing results 1-20

All JobsMarket Research Analyst JobsMarket Research Analyst Jobs in Decatur, GA

Market Research Analyst information

See Decatur, GA salary details

$23.4K

$77K

$170.9K

How much do market research analyst jobs pay per year?

As of Jul 13, 2026, the average yearly pay for market research analyst in Decatur, GA is $76,951.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,700.00 and $86,400.00 per year, depending on experience, location, and employer.

What is the difference between Market Research Analyst vs Data Analyst?

AspectMarket Research AnalystData Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often some certifications in market researchBachelor's degree in statistics, mathematics, or related field; certifications in data analysis tools
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, finance, healthcare, or tech companies, often in data teams
Employer & Industry UsageUsed in marketing, advertising, and consumer research industriesUsed across various industries for data interpretation and reporting

While both roles analyze data to inform business decisions, Market Research Analysts focus on understanding consumer behavior and market trends, often using surveys and focus groups. Data Analysts interpret large datasets to identify patterns and support operational decisions. The roles overlap in data skills but differ in focus and application.

What Does a Market Research Analyst Do?

A market research analyst oversees the collection and analysis of data, enabling a business to make decisions about what products they will manufacture and how to sell those products. The responsibilities of a market research analyst include developing and administering surveys to consumers, as well as recording and analyzing data regarding market trends. They make recommendations for product sales and manufacturing, as well as which marketing techniques will be most effective.

Is a marketing analyst an entry level job?

A marketing analyst can be an entry-level position, especially for those with a bachelor's degree in marketing, business, or related fields. However, some roles may require prior experience or specific skills such as data analysis or familiarity with tools like Excel or marketing software. Entry-level positions typically involve supporting research and data collection tasks.

What do you do as a market research analyst?

A market research analyst collects and analyzes data on consumers, competitors, and market conditions to help companies make informed business decisions. They use tools like surveys, statistical software, and industry reports to identify trends and evaluate market opportunities. Strong analytical skills and knowledge of data analysis are essential for this role.

What are some common challenges Market Research Analysts face when interpreting complex data sets?

Market Research Analysts often encounter challenges when analyzing large and diverse data sets, such as ensuring data accuracy, identifying meaningful patterns, and avoiding biases in interpretation. Balancing quantitative data with qualitative insights and presenting findings in a clear, actionable manner for stakeholders can also be demanding. Staying updated with the latest analytical tools and methodologies is essential to overcome these challenges and deliver valuable business recommendations.

What are Market Research Analysts?

Market Research Analysts are professionals who study market conditions to identify potential sales opportunities for products or services. They collect and analyze data on consumer demographics, preferences, needs, and buying habits to help companies understand what products people want, who will buy them, and at what price. Their insights are used to guide business decisions about product development, marketing strategies, and sales approaches. Market Research Analysts often use surveys, focus groups, and statistical software to interpret data and present their findings to stakeholders.

Is it hard to get a job as a market research analyst?

Securing a job as a market research analyst can be competitive, often requiring a bachelor's degree in marketing, statistics, or related fields, along with strong analytical skills and proficiency in tools like Excel or SPSS. Entry-level positions are available, but advancing may require experience, certifications, or specialized knowledge in data analysis and consumer behavior.

How much does a market researcher get paid?

The average salary for a market research analyst is around $65,000 to $75,000 per year, depending on experience, education, and location. Entry-level analysts typically earn less, while experienced professionals or those with specialized skills can earn over $100,000 annually.

What are the key skills and qualifications needed to thrive as a Market Research Analyst, and why are they important?

To thrive as a Market Research Analyst, a solid background in data analysis, statistics, and market research methodologies, often supported by a relevant bachelor's degree, is essential. Familiarity with data analytics software such as SPSS, Excel, and survey platforms, as well as certifications like the Insights Association's IPC, are commonly valuable. Critical thinking, attention to detail, and strong communication skills help analysts interpret data and present actionable insights to stakeholders. These competencies are vital to accurately assess market trends, support business decisions, and provide a competitive advantage.
More about Market Research Analyst jobs
What are the most commonly searched types of Market Research Analyst jobs in Decatur, GA? The most popular types of Market Research Analyst jobs in Decatur, GA are:
What are popular job titles related to Market Research Analyst jobs in Decatur, GA? For Market Research Analyst jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Market Research Analyst jobs in Decatur, GA look for? The top searched job categories for Market Research Analyst jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Market Research Analyst jobs? Cities near Decatur, GA with the most Market Research Analyst job openings:
Market Research Analyst jobs near you
Senior Market Research Analyst

Senior Market Research Analyst

RaceTrac Petroleum, Inc.

Atlanta, GA • On-site

Full-time

Posted 10 days ago

RaceTrac rating

4.7

Company rating: 4.7 out of 10

Based on 195 frontline employees who took The Breakroom Quiz

37th of 48 rated convenience stores

Job description

RaceTrac Company Overview
Job Description:
The Market Research Senior Analyst is responsible for supporting RaceTrac's growth strategies by using all data available to understand the customer and the industry. This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required.
What You'll Do:
  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
  • Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
  • Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
  • Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

What We're Looking For:
  • Bachelor's degree from a 4-year College or University (preferably in statistics, business analytics, or marketing).
  • 2+ years' experience in a consumer insights or market research role. Brand Tracking experience is a plus.
  • Proficiency with MS Office Suite, advanced Excel knowledge
  • Experience using data analysis tools, such as SPSS, Tableau, or PowerBi
  • Self-starter with strong leadership capability and ability to work well cross-functionally. Aptitude to train internal stakeholders on how to use and understand consumer insights.
  • Experience moderating focus groups and in-depth interviews with consumers is a plus.
  • Experience with basic statistical methodologies, such as correlation, regression, etc is preferred.

Fueled by Growth, Driven by You
At RaceTrac, our people make the difference. Whether you're working in a store, at our corporate office, or on the road, you'll be part of a team that brings energy, innovation, and a passion for serving others every day. We support each other, celebrate wins big and small, and create opportunities for growth at every level. With four operating divisions RaceTrac, RaceWay, Energy Dispatch, and Gulf - there's always a new challenge to take on and a new path to pursue. Join us and discover how far your career can go.
To see what #LifeatRaceTrac is like, visit our LinkedIn, Facebook, and Instagram pages.
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Responsibilities:
  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
  • Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
  • Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
  • Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

Qualifications:
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What RaceTrac employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply