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Manager External Communications Jobs in Michigan

KLA

External Communications Generalist

Ann Arbor, MI · On-site

$97K - $166K/yr

Write, edit, and manage a broad range of external content including blogs and articles, social ... Monitor communications trends across digital platforms and recommend new formats, channels, and ...

Kla

External Communications Generalist

Ann Arbor, MI · On-site

$97K - $166K/yr

Write, edit, and manage a broad range of external content including blogs and articles, social ... Monitor communications trends across digital platforms and recommend new formats, channels, and ...

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All JobsExternal Communications JobsManager External Communications JobsManager External Communications Jobs in Michigan

Manager External Communications information

See Michigan salary details

$35.7K

$74.8K

$126.8K

How much do manager external communications jobs pay per year?

As of Sep 6, 2026, the average yearly pay for manager external communications in Michigan is $74,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $85,000.00 per year, depending on experience, location, and employer.

What does a manager of external communications do?

A Manager of External Communications is responsible for shaping and conveying an organization's messages to the public, media, stakeholders, and sometimes investors. This role involves creating press releases, managing media inquiries, developing communication strategies, and building relationships with journalists and external partners. The goal is to ensure the organization's reputation is positive and its messaging is consistent across all channels. They may also handle crisis communications and coordinate public relations campaigns.

How does a manager of external communications typically collaborate with other departments within an organization?

A Manager of External Communications regularly works closely with departments such as marketing, public relations, legal, and executive leadership to ensure that all external messaging aligns with the organization’s goals and policies. They often coordinate with subject matter experts to develop press releases, manage media inquiries, and support crisis communications. Effective collaboration is essential, as messaging must be consistent, compliant, and reflective of the company’s values across all channels. This cross-functional teamwork fosters stronger brand reputation and enables swift, unified responses to external events.

What are the key skills and qualifications needed to thrive as a manager of external communications, and why are they important?

To thrive as a Manager of External Communications, you need expertise in public relations, media strategy, and content development, typically supported by a degree in communications, journalism, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and crisis communication systems is essential. Exceptional written and verbal communication, strategic thinking, and relationship-building are vital soft skills for this role. These capabilities ensure effective brand representation, protect organizational reputation, and foster strong media and stakeholder relationships.

What is the difference between Manager External Communications vs Public Relations Manager?

AspectManager External CommunicationsPublic Relations Manager
CredentialsBachelor's in Communications, Marketing, or related field; relevant certificationsBachelor's in Communications, Public Relations, or related; certifications like APR
Work EnvironmentCorporate offices, marketing departments, communication teamsPR agencies, corporate communications, media outlets
Employer & Industry UsageUsed across industries for corporate messaging and brandingCommon in PR firms, corporate sectors, and non-profits
Search & Comparison IntentOften compared for internal/external communication rolesCompared for media relations and reputation management

While both roles focus on communication strategies, the Manager External Communications primarily manages corporate messaging and external stakeholder engagement, whereas the Public Relations Manager concentrates on media relations, reputation management, and public image. The roles often overlap but differ in scope and focus within organizational communication functions.

What are the most commonly searched types of External Communications jobs in Michigan?

The most popular types of External Communications jobs in Michigan are:

What are popular job titles related to Manager External Communications jobs in Michigan?

For Manager External Communications jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Manager External Communications jobs in Michigan look for?

The top searched job categories for Manager External Communications jobs in Michigan are:

Manager External Communications jobs near you
Infographic showing various Manager External Communications job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $74,833 per year, or $36 per hour.

External Communications & Content Strategy Manager

PensacolaChristian

Flint, MI • On-site

Full-time

Re-posted 7 days ago

Key responsibilities

  • Develops and manages external messaging and content to promote the institution, support enrollment, and strengthen brand reputation.

  • Oversees content strategy, campaign communications, and audience-focused content development in partnership with leadership and other departments.

  • Creates and maintains content that supports prospective students and audiences throughout the enrollment and decision-making process.

Job description

Dedicated to Excellence, Committed to Service


External Communications & Content Strategy Manager


The External Communications & Content Strategy Manager develops and manages external messaging and content that promotes the institution, supports enrollment and customer engagement, strengthens brand reputation and routine external communication. Working in partnership with leadership, Marketing, Admissions, and other departments, this role oversees content strategy, campaign communications, audience-focused content development, and continuous improvement of external communications to ensure alignment with institutional goals and brand standards.


External Communication and Content Strategy

Partner with institutional leaders and departments to identify external communication needs, audience interests, and marketing priorities. Develop messaging strategies, value propositions, and content frameworks that communicate the ministry's value and support enrollment and purchasing decisions. Ensure messaging is audience-focused, mission-aligned, accurate, and consistent with institutional positioning and brand standards.

Customer-Readiness and Decision-Support Content

Develop and maintain content that supports prospective students, families, customers, and other audiences throughout the enrollment and decision-making journey. Create and edit digital, print, and campaign materials that explain institutional offerings, requirements, benefits, processes, and next steps. Collaborate with subject-matter experts to ensure content is accurate, relevant, and responsive to audience questions and concerns.

Marketing Campaigns, Advertising Coordination, and Delivery Handoff

Partner with the CMO and Marketing team to align content with campaign objectives, audience needs, and desired outcomes. Develop creative briefs, guide content development, and coordinate reviews, approvals, revisions, and project timelines. Provide approved content for distribution and maintain content calendars, messaging resources, workflows, and project records.

Brand Reputation, Performance Evaluation, and Continuous Improvement

Develop content that strengthens institutional credibility, communicates value, and supports a positive public image. Monitor external feedback and reputation trends, recommending or drafting responses and escalating issues as appropriate. Use audience feedback, campaign results, and related data to improve messaging, content effectiveness, and customer readiness.

FLSA Status - Scanning (Non-exempt)

Education Required

Bachelor's Degree - Marketing


Work Experience Required

5+ years in marketing


Physical Requirements and Skills

Audience Analysis, Brand Management, Change Communications, Communication, Content Strategy, Editorial Planning, Marketing Communications (MarCom), Project Management, Reputation Management, Stakeholder Management



Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College's Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.

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