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Loyalty Program Marketing Manager Jobs (NOW HIRING)

MiniMed

Sr. Program Marketing Manager

Northridge, CA · On-site

About the Role We're looking for a Sr. Program Marketing Manager who bridges marketing strategy and data intelligence. This role sits within Global Marketing, reporting to the Director of Customer ...

Bass Pro Shops

Loyalty Marketing Manager

Springfield, MO · On-site

... loyalty? We are seeking a dynamic marketing leader to drive lifecycle and CRM strategy for our CLUB ... In this high-impact role, you will design and execute data-driven programs that engage millions of ...

Sprint Mart

Marketing Manager

Tupelo, MS

This role will be critical in overseeing our loyalty program, fostering meaningful guest engagement ... Manage the marketing budget effectively, tracking ROI on all initiatives. 2. Loyalty Program ...

Sprint Mart

Marketing Manager

Tupelo, MS · On-site

This role will be critical in overseeing our loyalty program, fostering meaningful guest engagement ... Manage the marketing budget effectively, tracking ROI on all initiatives. 2. Loyalty Program ...

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How much do loyalty program marketing manager jobs pay per hour?

As of Jun 21, 2026, the average hourly pay for loyalty program marketing manager in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Loyalty Program Marketing Manager, and why are they important?

To thrive as a Loyalty Program Marketing Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, often supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and data analytics tools is typically required. Strong communication, project management, and creative problem-solving skills help set top performers apart. These skills are crucial for designing effective loyalty programs, driving customer engagement, and delivering measurable business results.

What does a Loyalty Program Marketing Manager do?

A Loyalty Program Marketing Manager is responsible for developing, implementing, and managing marketing strategies that encourage customers to engage with and remain loyal to a brand. They analyze customer data, create rewards programs, oversee promotional campaigns, and measure program effectiveness to increase customer retention and lifetime value. Their role often involves collaborating with other marketing teams, leveraging technology platforms, and continuously optimizing loyalty initiatives to achieve business goals.

What is the difference between Loyalty Program Marketing Manager vs Customer Loyalty Coordinator?

AspectLoyalty Program Marketing ManagerCustomer Loyalty Coordinator
ResponsibilitiesDevelops and executes loyalty marketing strategies, manages campaigns, analyzes dataSupports loyalty initiatives, assists with customer engagement, handles customer inquiries
Required SkillsMarketing expertise, data analysis, campaign managementCustomer service, communication, basic marketing knowledge
Work EnvironmentMarketing teams, corporate offices, cross-department collaborationCustomer service centers, retail locations, support teams
Common CertificationsMarketing certifications, CRM platform trainingCustomer service certifications, CRM familiarity

The Loyalty Program Marketing Manager focuses on creating and managing loyalty marketing strategies, while the Customer Loyalty Coordinator provides support and assists in executing these programs. The manager role involves strategic planning and campaign management, whereas the coordinator handles day-to-day customer interactions and support tasks.

How does a Loyalty Program Marketing Manager typically collaborate with other departments to ensure the success of loyalty initiatives?

A Loyalty Program Marketing Manager works closely with various departments such as IT, customer service, analytics, and product teams to ensure the seamless execution of loyalty campaigns. They often coordinate with IT to integrate loyalty technology, with analytics to assess program performance, and with customer service to address member feedback or issues. Cross-functional collaboration is essential for aligning promotional strategies, ensuring accurate data tracking, and delivering a consistent customer experience across all touchpoints.
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Loyalty Program Marketing Manager jobs near you
Infographic showing various Loyalty Program Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 73% Full Time, and 27% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.

CRM Program Marketing Manager, Loyalty - Remote

Experian

Charleston, WV • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

Job description

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

Experian is looking for a CRM Lifecycle Program Manager to lead the strategy, and growth of our customer loyalty ecosystem—including digital badges, rewards, and engagement programs. You will oversee email, push, and SMS campaigns focused on loyalty, engagement, and retention, while managing performance through main metrics such as open rates, click-through rates, and product engagement. You will design and implement data-driven strategies that enhance customer experience, increase retention, and guide lifetime value, partnering with Product, Marketing, and Analytics teams to deliver personalized customer journeys. You will combine, program management, and performance marketing expertise, and reports to the Lifecycle Manager of Engagement & Loyalty.

Responsibilities:

  • Build a Loyalty Program: Work with leadership and product teams to help create and grow a new loyalty, rewards, and gamification program. Help design main features like tiers, badges, and incentives, and find ways to increase customer engagement, retention, and long-term value while keeping up with industry trends.
  • Lifecycle Campaign Management: Manage multi-channel marketing campaigns across email, push, in-app, and other channels. Build customer journeys and personalized offers to promote engagement and main actions. Plan campaign calendars and partner with creative teams to develop messaging and content that keeps customers engaged.
  • Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams.
  • Collaboration: Serve as the internal subject matter expert for loyalty and rewards program, and ensure Lifecycle campaigns align with product launch milestones, main performance goals, and ongoing programs.
  • Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
  • Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.
Qualifications
  • 5+ years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment.
  • Experience launching or managing loyalty, rewards, gamification, or retention programs.
  • Experience with gamification mechanics (badges, tiers, incentives).
  • Bachelor's degree in marketing, business, communications, or a related field.
  • Experience providing email and push marketing programs at the enterprise level
  • Understand campaign performance metrics and translate data into applicable insights.

Additional Information

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity and a comprehensive benefits package.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Benefits/Perks:

  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.htmlse let us know at the earliest opportunity.

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