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Loyalty Program Marketing Manager Jobs (NOW HIRING)

Lowe's

Sr Marketing Manager Loyalty Program

Mooresville, NC · On-site

$109K - $110K/yr

... marketing moments to accelerate conversion. Manage the program value proposition and terms ... Engage members with meaningful benefits and loyalty integration into their shopping experience.

WebMD

Program Marketing Manager

Newark, NJ · On-site +1

The Program Marketing Manager is an integral member of the Medscape Program Marketing team. This position will create and manage direct marketing plans to achieve contractual traffic goals for direct ...

WebMD

Program Marketing Manager

Newark, NJ · On-site

The Program Marketing Manager is an integral member of the Medscape Program Marketing team. This position will create and manage direct marketing plans to achieve contractual traffic goals for direct ...

Utah Mammoth

Loyalty Program Manager

Sandy, UT

Manage loyalty vendors and marketing technology partners, including scoping work, managing ... Communicate program updates, performance insights, upcoming launches, risks, and needs to internal ...

Utah Hockey Club

Loyalty Program Manager

Sandy, UT · On-site

Manage loyalty vendors and marketing technology partners, including scoping work, managing ... Communicate program updates, performance insights, upcoming launches, risks, and needs to internal ...

Utah Mammoth

Loyalty Program Manager

Sandy, UT · On-site

Manage loyalty vendors and marketing technology partners, including scoping work, managing ... Communicate program updates, performance insights, upcoming launches, risks, and needs to internal ...

NVA

Promo and Loyalty, Marketing Specialist

$70K - $85K/yr

Bachelor's degree in Communications, Marketing, Journalism, or a related field. 3 - 5 years demonstrated experience in loyalty program marketing, promotional, CRM, or retention marketing - strongly ...

Barclays

Loyalty Marketing Manager

Wilmington, NC · On-site

In this role, you will own the end‑to‑end marketing strategy and execution for a ... Experience designing or managing loyalty, rewards, cashback, or engagement programs Some other ...

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Loyalty Program Marketing Manager information

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How much do loyalty program marketing manager jobs pay per hour?

As of Jul 11, 2026, the average hourly pay for loyalty program marketing manager in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Loyalty Program Marketing Manager, and why are they important?

To thrive as a Loyalty Program Marketing Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, often supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and data analytics tools is typically required. Strong communication, project management, and creative problem-solving skills help set top performers apart. These skills are crucial for designing effective loyalty programs, driving customer engagement, and delivering measurable business results.

What does a Loyalty Program Marketing Manager do?

A Loyalty Program Marketing Manager is responsible for developing, implementing, and managing marketing strategies that encourage customers to engage with and remain loyal to a brand. They analyze customer data, create rewards programs, oversee promotional campaigns, and measure program effectiveness to increase customer retention and lifetime value. Their role often involves collaborating with other marketing teams, leveraging technology platforms, and continuously optimizing loyalty initiatives to achieve business goals.

What is the difference between Loyalty Program Marketing Manager vs Customer Loyalty Coordinator?

AspectLoyalty Program Marketing ManagerCustomer Loyalty Coordinator
ResponsibilitiesDevelops and executes loyalty marketing strategies, manages campaigns, analyzes dataSupports loyalty initiatives, assists with customer engagement, handles customer inquiries
Required SkillsMarketing expertise, data analysis, campaign managementCustomer service, communication, basic marketing knowledge
Work EnvironmentMarketing teams, corporate offices, cross-department collaborationCustomer service centers, retail locations, support teams
Common CertificationsMarketing certifications, CRM platform trainingCustomer service certifications, CRM familiarity

The Loyalty Program Marketing Manager focuses on creating and managing loyalty marketing strategies, while the Customer Loyalty Coordinator provides support and assists in executing these programs. The manager role involves strategic planning and campaign management, whereas the coordinator handles day-to-day customer interactions and support tasks.

How does a Loyalty Program Marketing Manager typically collaborate with other departments to ensure the success of loyalty initiatives?

A Loyalty Program Marketing Manager works closely with various departments such as IT, customer service, analytics, and product teams to ensure the seamless execution of loyalty campaigns. They often coordinate with IT to integrate loyalty technology, with analytics to assess program performance, and with customer service to address member feedback or issues. Cross-functional collaboration is essential for aligning promotional strategies, ensuring accurate data tracking, and delivering a consistent customer experience across all touchpoints.
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Loyalty Program Marketing Manager jobs near you
Infographic showing various Loyalty Program Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 64% Full Time, 28% Part Time, 1% Temporary, and 6% Contract. Highlights an 96% Physical, and 4% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.
Sr Marketing Manager Loyalty Program

Sr Marketing Manager Loyalty Program

Lowe's

Mooresville, NC • On-site

$109K - $110K/yr

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.

Lowe's rating

6.8

Company rating: 6.8 out of 10

Lowe's

Based on 5,139 frontline employees who took The Breakroom Quiz

6.2

Company rating compared to similar companies: 6.2 out of 10

National retailers average

Based on 94,760 frontline employees who took The Breakroom Quiz

The best things about working at Lowe's

  • 88%

    88% say they get paid time off

    say they get paid time off

  • 80%

    80% say their health insurance is affordable

    say their health insurance is affordable

  • 75%

    75% say they have respectful managers

    say they have respectful managers

Featured by Lowe's, based on 5139 Breakroom Quiz responses from their frontline employees

Job description


Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The purpose of this position is to oversee the MyLowe's Rewards program, continuously evolving the loyalty program and strategy through results and learnings. Additionally, this position will drive the cohesive loyalty program experience in-store and online with cross functional partners to ensure a consistent experience across Lowe's two loyalty programs. This position will drive active members in the MyLowe's Rewards program, increased spend among members, and increased engagement in program benefits. Additionally, this position will drive increases in positive sentiment and ease of use of the loyalty program. This position will work cross functionally across other teams within loyalty, including Pro loyalty, loyalty operations, loyalty events, and loyalty partnerships. Additionally, this position will work with technology and data infrastructure, digital experience, store experience, and store operations to deliver against roadmap and metrics of success. The position will report to the Senior Director of Enterprise Loyalty.
What You Will Do
Lead the development, execution and continuous evolution of the MyLowe's Rewards strategy.
Build and socialize deep understanding of current loyalty performance across the Enterprise.
Analyze consumer needs and competitive intelligence to identify critical priorities and opportunities for program enhancements.
Partner with Finance to calibrate member sales forecast based on actualized performance and trends.
Develop cross functional relationships to have deep working knowledge of other business priorities and loyalty intersection.
Maximize conversion of customers to new rewards members.
Drive online conversion improvement through digital optimization and digital store enhancements.
Collaborate with Store Operations to drive in-store conversion and deliver marketing moments to accelerate conversion.
Manage the program value proposition and terms & conditions.
Deliver compelling gifts to members, maximizing redemption of secured inventory.
Engage members with meaningful benefits and loyalty integration into their shopping experience.
Minimum Qualifications
Bachelor's degree Business, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
8 Years General Marketing Experience
6-8 Years CRM and Loyalty Experience
3 Years People Leadership Experience
Preferred Skills/Education
Experience working with marketing technology
Experience working closely with senior leadership
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit 
Lowes.com
.  
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Working at Lowe's

Perks for frontline workers

From Lowe's, via Breakroom

  • Bonus opportunities

  • Tuition-free education assistance

  • Flexible scheduling options

  • 401(K) with up to 4.25% company match

  • Up to 10 weeks of paid maternity leave & 4 weeks of paid parental leave

  • Paid time off

  • Access to comprehensive healthcare options

  • Employee stock purchase plan

What to expect from working at Lowe's

From Lowe's

About Lowe's, in their own words

From Lowe's

Since 1921, home improvers of all stripes have relied on us to have the products and services they need. Our commitment to our customers drives every decision we make, from the products on our shelves to developing a more sustainable supply chain and robust philanthropy. We set the standard for corporate responsibility and thoughtful customer service in home improvement retail.

Walk into any of our stores, distribution centers, or offices, and you'll find a driven team of collaborators, builders, and visionaries. As an associate, you will be empowered to learn and grow in your career. From solving customer problems to providing disaster relief, your hard work will help us build a solid foundation for the success of future generations.

Company values

From Lowe's

Our Core Behaviors:

  • Focus on Customers
  • Deliver Results
  • Take Action
  • Show Courage
  • Continue Learning

Our Values:

  • Service Minded
  • Collaborative
  • Inclusive
  • Respectful
  • Driven to Win

What Lowe's employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Lowe's logo

About Lowe's

Sourced by ZipRecruiter

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion, Lowe's and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Mooresville, NC, US

Year founded

1946

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