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Loyalty Program Marketing Manager Jobs (NOW HIRING)

Lowe's

Sr Marketing Manager Loyalty Program

Mooresville, NC

$109.80K - $110.30K/yr

... marketing moments to accelerate conversion. Manage the program value proposition and terms ... Engage members with meaningful benefits and loyalty integration into their shopping experience.

WebMD

Program Marketing Manager

Newark, NJ · On-site +1

The Program Marketing Manager is an integral member of the Medscape Program Marketing team. This position will create and manage direct marketing plans to achieve contractual traffic goals for direct ...

WebMD

Program Marketing Manager

Newark, NJ · On-site

The Program Marketing Manager is an integral member of the Medscape Program Marketing team. This position will create and manage direct marketing plans to achieve contractual traffic goals for direct ...

Mattel

Loyalty Program Manager

El Segundo, CA · On-site

Our digital marketing team is looking to add a Loyalty Program Manager to the team to further develop our consumer relationships and drive long-term value. The Opportunity: The Loyalty Program ...

Papa John's

Loyalty Program Manager

Atlanta, GA · On-site

Collaborate with marketing, operations, and technology teams to ensure seamless integration of the ... loyalty program experience. * Collaborate with Brand, CRM, and Media teams to create compelling ...

Mattel

Loyalty Program Manager

El Segundo, CA · On-site

Our digital marketing team is looking to add a Loyalty Program Manager to the team to further develop our consumer relationships and drive long-term value. The Opportunity: The Loyalty Program ...

Mattel

Loyalty Program Manager

El Segundo, CA · On-site

Our digital marketing team is looking to add a Loyalty Program Manager to the team to further develop our consumer relationships and drive long-term value. The Opportunity: The Loyalty Program ...

QuikTrip

Loyalty Marketing Manager

Tulsa, OK · On-site

Measure program performance against goals, provide KPI reporting and assess financial impact ... Manage QT loyalty programs and initiatives. Own the Loyalty and Growth customer journey to drive ...

L. L. Bean, Inc.

Loyalty Program Lead

Freeport, ME · On-site +1

L.Bean is looking for an Loyalty Program Lead to join our Marketing Team . We welcome the ... The Lead will collaborate closely across marketing program management, insights & analytics, retail ...

L.L.Bean

Loyalty Program Lead

Freeport, ME · On-site

L.Bean is looking for an Loyalty Program Lead to join our Marketing Team . We welcome the ... The Lead will collaborate closely across marketing program management, insights & analytics, retail ...

Experian

CRM Program Marketing Manager, Loyalty - Remote

$80.24K - $139.08K/yr

... marketing expertise, and reports to the Lifecycle Manager of Engagement & Loyalty. Responsibilities: * Build a Loyalty Program: Work with leadership and product teams to help create and grow a new ...

Experian

... marketing expertise, and reports to the Lifecycle Manager of Engagement & Loyalty. Responsibilities: * Build a Loyalty Program: Work with leadership and product teams to help create and grow a new ...

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How much do loyalty program marketing manager jobs pay per hour?

As of Jun 1, 2026, the average hourly pay for loyalty program marketing manager in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Loyalty Program Marketing Manager, and why are they important?

To thrive as a Loyalty Program Marketing Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, often supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and data analytics tools is typically required. Strong communication, project management, and creative problem-solving skills help set top performers apart. These skills are crucial for designing effective loyalty programs, driving customer engagement, and delivering measurable business results.

How does a Loyalty Program Marketing Manager typically collaborate with other departments to ensure the success of loyalty initiatives?

A Loyalty Program Marketing Manager works closely with various departments such as IT, customer service, analytics, and product teams to ensure the seamless execution of loyalty campaigns. They often coordinate with IT to integrate loyalty technology, with analytics to assess program performance, and with customer service to address member feedback or issues. Cross-functional collaboration is essential for aligning promotional strategies, ensuring accurate data tracking, and delivering a consistent customer experience across all touchpoints.

What does a Loyalty Program Marketing Manager do?

A Loyalty Program Marketing Manager is responsible for developing, implementing, and managing marketing strategies that encourage customers to engage with and remain loyal to a brand. They analyze customer data, create rewards programs, oversee promotional campaigns, and measure program effectiveness to increase customer retention and lifetime value. Their role often involves collaborating with other marketing teams, leveraging technology platforms, and continuously optimizing loyalty initiatives to achieve business goals.

What is the difference between Loyalty Program Marketing Manager vs Customer Loyalty Coordinator?

AspectLoyalty Program Marketing ManagerCustomer Loyalty Coordinator
ResponsibilitiesDevelops and executes loyalty marketing strategies, manages campaigns, analyzes dataSupports loyalty initiatives, assists with customer engagement, handles customer inquiries
Required SkillsMarketing expertise, data analysis, campaign managementCustomer service, communication, basic marketing knowledge
Work EnvironmentMarketing teams, corporate offices, cross-department collaborationCustomer service centers, retail locations, support teams
Common CertificationsMarketing certifications, CRM platform trainingCustomer service certifications, CRM familiarity

The Loyalty Program Marketing Manager focuses on creating and managing loyalty marketing strategies, while the Customer Loyalty Coordinator provides support and assists in executing these programs. The manager role involves strategic planning and campaign management, whereas the coordinator handles day-to-day customer interactions and support tasks.

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What cities are hiring for Loyalty Program Marketing Manager jobs? Cities with the most Loyalty Program Marketing Manager job openings:
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Loyalty Program Marketing Manager jobs near you
Infographic showing various Loyalty Program Marketing Manager job openings in the United States as of May 2026, with employment types broken down into 92% Full Time, 3% Part Time, 1% Temporary, and 4% Contract. Highlights an 100% Physical job distribution, with an average salary of $114,025 per year, or $54.8 per hour.
Marketing Manager, Loyalty & Digital Experience

Marketing Manager, Loyalty & Digital Experience

Hy-Vee, Inc.

Grimes, IA • On-site

Full-time

Posted 13 days ago

Hy-Vee rating

6.3

Company rating: 6.3 out of 10

Based on 1,604 frontline employees who took The Breakroom Quiz

41st of 113 rated grocery stores

Job description

Additional Considerations (if any):
-
At Hy-Vee our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
Job Description:
Job Title: Marketing Manager, Loyalty & Digital Experience
Department: Marketing
FSLA: Exempt
General Function
The Marketing Manager is responsible for leading the marketing strategy, planning, and execution that drives awareness, enrollment, engagement, and long-term value from the company's loyalty program and digital experiences. This role serves as the primary marketing owner for loyalty - ensuring the program is clearly positioned, compellingly communicated, and fully integrated into enterprise marketing efforts. The Marketing Manager also supports the strategic marketing launch and ongoing promotion of new financial and customer-value products as they come to market. This role partners closely with product, technology, and channel teams but owns the marketing narrative, go-to-market planning, and performance outcomes.
Core Competencies
  • Customer focused
  • Results oriented
  • Growth mindset
  • Professional

Reporting Relations
Accountable and Reports to: Director, Marketing Strategy & Planning
Positions that Report to This Role: None
Primary Duties and Responsibilities
Loyalty Marketing Strategy & Positioning:
  • Own the end-to-end marketing strategy for the loyalty program, including value proposition development, member segmentation, lifecycle messaging, and benefit communication.
  • Translate enterprise and brand strategies into actionable loyalty marketing plans - covering enrollment, engagement, retention, and redemption.
  • Develop and maintain clear, customer-centric messaging frameworks that articulate loyalty program benefits across all marketing touchpoints.
  • Champion the loyalty member experience within marketing, ensuring campaigns reflect a deep understanding of member behaviors, motivations, and needs.
  • Support go-to-market planning for new loyalty features, program enhancements, and strategic customer-value products as they are introduced

Integrated Marketing Planning:
  • Lead annual and quarterly marketing planning for loyalty and digital initiatives, aligning timelines and priorities with broader brand and merchandising calendars.
  • Build integrated campaign plans that connect loyalty priorities with promotional, seasonal, and enterprise marketing strategies.
  • Partner with channel owners to activate campaigns across email, app, web, paid media, and in-store environments.
  • Ensure loyalty messaging is consistently represented and optimized across all owned and paid channels.

Campaign Development & Execution:
  • Brief creative teams on loyalty-specific messaging, customer insights, program mechanics, and success metrics.
  • Oversee campaign development from concept through launch, ensuring quality, clarity, and brand alignment.
  • Manage timelines, approvals, and cross-functional coordination to deliver campaigns on schedule and within scope.
  • Develop compelling member communications for loyalty milestones, rewards events, and program updates.

Performance Management & Optimization:
  • Define marketing KPIs tied to loyalty enrollment, engagement, retention, and incremental spend.
  • Analyze campaign and channel performance and translate insights into clear, actionable recommendations.
  • Apply test-and-learn methodologies - including offer testing, message testing, and audience segmentation - to continuously improve loyalty marketing effectiveness.
  • Monitor competitive loyalty landscape and emerging industry trends to inform strategy.

Stakeholder Partnership:
  • Serve as the primary marketing partner for loyalty product, technology, and operations teams.
  • Communicate marketing plans, performance results, and strategic recommendations to the Director of Marketing Strategy & Planning and other business leaders.
  • Influence cross-functional priorities by representing the customer and loyalty marketing perspective.
  • Build trusted relationships across teams to ensure loyalty is prioritized and well-supported across the organization.

Knowledge, Skills, Abilities, and Worker Characteristics
  • Demonstrated experience in loyalty program marketing, CRM, or retention marketing - strongly preferred.
  • Strong understanding of loyalty program mechanics, member lifecycle strategy, and customer engagement best practices.
  • Familiarity with financial products, co-branded programs, or customer-value partnerships is a plus.
  • Excellent written and verbal communication skills; ability to distill complex program benefits into clear, compelling messaging.
  • Analytical mindset with experience using data to drive marketing decisions and optimize performance.
  • Detail oriented, self-starter who thrives in a fast-paced, cross-functional environment.
  • Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
  • Experience in campaign design, development, and management across digital and traditional channels.

Experience and Education
Bachelor's degree in Marketing, Communications, or a related field preferred. At least five years of marketing experience, with demonstrated experience in loyalty program marketing, CRM, retention marketing, or a closely related discipline strongly preferred.
Supervisory Responsibilities (Direct Reports):
None
Physical Requirements
  • This position may require some traveling and overnight stays.
  • Visual requirements include ability to see detail at near range with or without correction
  • Must be physically able to exert up to 20 pounds of force occasionally; exert up to 10 pounds of force to move objects as well as perform sedentary work
  • Must be able to perform the following physical activities: kneeling, crouching, reaching, handling, grasping, feeling, talking, hearing, and repetitive motions.

Working Conditions
The duties of this position are performed in a general office setting. There is frequent pressure to meet deadlines and handle multiple tasks a day.
Equipment Used to Perform Job
Laptop, telephone, copier, fax, printer, PC/Mac with Microsoft Office programs and other software relevant to the position
Contacts
Has frequent contact with company officers and office personnel in other departments related to the position. Has frequent contact with vendors and stores.
Confidentiality
Has access to confidential information
Are you ready to smile, apply today.
Employment is contingent upon the successful completion of a pre employment drug screen.

What Hy-Vee employees say

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About Hy-Vee

Sourced by ZipRecruiter

Hy-Vee, based in West Des Moines, IA, US, operates within the supermarket industry. Founded in 1930 by Charles Hyde and David Vredenburg, the company began as a small general store in Beaconsfield, Iowa. Over the years, Hy-Vee has evolved into a network of more than 245 supermarkets across 8 states in the Midwest. They offer a wide range of products and services, including grocery, bakery items, delicatessen, floral, and other specialty departments. With a company motto of “A helpful smile in every aisle”, Hy-Vee's mission is to make each customer's life easier, healthier, and happier. They have received several awards for their commitment to healthy living, customer service and community outreach.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

West Des Moines, IA, US

Year founded

1930

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