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Loyalty Program Marketing Manager Jobs (NOW HIRING)

Phoenix Lighting

MARKETING MANAGER

Milwaukee, WI

Description The Marketing Manager is responsible for creating and executing comprehensive marketing ... loyalty programs and targeted email campaigns. 11.Leverage customer feedback and insights to ...

Phoenix Products LLC

MARKETING MANAGER

Milwaukee, WI · On-site

Description: The Marketing Manager is responsible for creating and executing comprehensive ... loyalty programs and targeted email campaigns. 11.Leverage customer feedback and insights to ...

Phoenix Lighting

MARKETING MANAGER

Milwaukee, WI · On-site

Description The Marketing Manager is responsible for creating and executing comprehensive marketing ... loyalty programs and targeted email campaigns. 11.Leverage customer feedback and insights to ...

Phoenix Products LLC

MARKETING MANAGER

Milwaukee, WI · On-site

The Marketing Manager is responsible for creating and executing comprehensive marketing strategies ... loyalty programs and targeted email campaigns. 11. Leverage customer feedback and insights to ...

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Loyalty Program Marketing Manager information

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How much do loyalty program marketing manager jobs pay per hour?

As of Jul 12, 2026, the average hourly pay for loyalty program marketing manager in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Loyalty Program Marketing Manager, and why are they important?

To thrive as a Loyalty Program Marketing Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, often supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and data analytics tools is typically required. Strong communication, project management, and creative problem-solving skills help set top performers apart. These skills are crucial for designing effective loyalty programs, driving customer engagement, and delivering measurable business results.

What does a Loyalty Program Marketing Manager do?

A Loyalty Program Marketing Manager is responsible for developing, implementing, and managing marketing strategies that encourage customers to engage with and remain loyal to a brand. They analyze customer data, create rewards programs, oversee promotional campaigns, and measure program effectiveness to increase customer retention and lifetime value. Their role often involves collaborating with other marketing teams, leveraging technology platforms, and continuously optimizing loyalty initiatives to achieve business goals.

What is the difference between Loyalty Program Marketing Manager vs Customer Loyalty Coordinator?

AspectLoyalty Program Marketing ManagerCustomer Loyalty Coordinator
ResponsibilitiesDevelops and executes loyalty marketing strategies, manages campaigns, analyzes dataSupports loyalty initiatives, assists with customer engagement, handles customer inquiries
Required SkillsMarketing expertise, data analysis, campaign managementCustomer service, communication, basic marketing knowledge
Work EnvironmentMarketing teams, corporate offices, cross-department collaborationCustomer service centers, retail locations, support teams
Common CertificationsMarketing certifications, CRM platform trainingCustomer service certifications, CRM familiarity

The Loyalty Program Marketing Manager focuses on creating and managing loyalty marketing strategies, while the Customer Loyalty Coordinator provides support and assists in executing these programs. The manager role involves strategic planning and campaign management, whereas the coordinator handles day-to-day customer interactions and support tasks.

How does a Loyalty Program Marketing Manager typically collaborate with other departments to ensure the success of loyalty initiatives?

A Loyalty Program Marketing Manager works closely with various departments such as IT, customer service, analytics, and product teams to ensure the seamless execution of loyalty campaigns. They often coordinate with IT to integrate loyalty technology, with analytics to assess program performance, and with customer service to address member feedback or issues. Cross-functional collaboration is essential for aligning promotional strategies, ensuring accurate data tracking, and delivering a consistent customer experience across all touchpoints.
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Loyalty Program Marketing Manager jobs near you
Infographic showing various Loyalty Program Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 64% Full Time, 28% Part Time, 1% Temporary, and 6% Contract. Highlights an 96% Physical, and 4% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.
Associate Marketing Manager, Loyalty

Associate Marketing Manager, Loyalty

Peet's Coffee

Emeryville, CA • On-site

$89K - $100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 14 days ago

Peet's Coffee rating

7.3

Company rating: 7.3 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

1st of 16 rated cafes

Job description

Our purpose at Peet's Coffee is the pursuit of better, better coffee, for people and the planet. Our ambition is to become the chosen brand for coffee lovers around the world, and we know earning that place means an uncompromising focus on quality, craft, and authenticity.
As part of Keurig Dr Pepper and JDE Peet's, the world's leading pureplay coffee company, Peet's is growing as a global coffee brand anchored by a clear set of values that reflect who we are today and where we're going. We Dare to Amaze, Own It, Make It Simple, and Win Together challenging ourselves every day to do better than the day before.
We've learned that the secret to great coffee is the people who make it, and we apply the same care in selecting and preparing our teams as we do when crafting the perfect cup.
We're seeking an Associate Marketing Manager, Loyalty to own execution for our Peetnik Rewards loyalty program. You'll design, build, and optimize batch campaigns and automated lifecycle journeys across email, push, and in-app-partnering with design, product, retail operations, and other marketers to drive adoption, engagement, and retention. This is a full-time, exempt level role.
Salary
$89,000 - $100,000
Location
Emeryville, CA - Hybrid, 3 days onsite
What You Will Do:
  • Develop & execute end-to-end CRM & lifecycle programs (batch and automated) across adoption, retention and winback, translating business goals into clear KPIs to measure outcomes.
  • Own the lifecycle & CRM calendar, balancing strategic vision (segmentation, messaging, offers, cadence) with flawless execution. Develop creative briefs for campaigns, partnering with the design team to ensure creatives meet campaign goals.
  • Partner with Retail Marketing team to execute and report on retail coffeebar blast campaigns for seasonal product launches, offers or surveys.
  • Partner cross-functionally with design, product, data insights, retail operations, and customer service to align on objectives, creative assets, and technical requirements.
  • Segment & personalize communications-analyze member behavior to build targeted audiences, tailor messages and offers, and continuously test (A/B and multivariate).
  • Leverage data & reporting-define KPIs, build dashboards, mine campaign performance for insights, and deliver regular, actionable reviews that inform optimization.
  • Communicate clearly-present strategies, results, and recommendations in writing and in person, building credibility and buy-in across marketing and retail.
  • Iterate rapidly-test boldly, learn quickly, and apply process improvements to maximize member value.
  • Drive simultaneous projects-manage timelines, reviews, and delivery for multiple campaigns without dropping the ball.

Who You Are:
  • Fully engaged with a positive attitude
  • An effective communicator verbally and in writing
  • Self-motivated and always looking for new ways to contribute
  • Highly organized and detail-oriented
  • Able to multitask while meeting daily deadlines
  • Effective at time management, planning, and prioritization

Qualifications:
  • Bachelor's degree
  • 4+ years CRM, lifecycle, or retention marketing experience
  • Hands-on with a modern CRM platform (e.g. Iterable, Salesforce Marketing Cloud, Klaviyo), including coding HTML campaigns
  • Proven track record with A/B (and ideally multivariate) testing and performance analysis
  • Strong Excel/SQL skills or comfort with reporting and analytics tools (Looker, Tableau, etc.)
  • Exceptional written and verbal communication
  • Self-starter attitude and passion for continuous optimization
  • Bonus: Prior experience with loyalty programs

This description outlines the role's essential functions but may evolve with business needs.
What We Offer:
We're proud to offer a comprehensive package for full-time employees, including:
  • Recharge Time - Paid vacation, holidays, and sick days.
  • Health & Wellness - Medical, dental, and vision coverage.
  • Future You - 401(k) plan with generous match program to help you save.
  • Peace of Mind - Life insurance, disability, and options for HSAs and FSAs.
  • Everyday Perks - Free coffee, fresh baked goods, and discounts.
  • Growth & Support - Career development and an Employee Assistance Program when you need it.

The target annual base salary range for this position is $89k - $100k. The actual base salary offered will depend on a variety of factors, including the applicant's qualifications, years of relevant experience, specific and unique skills, level of education, certifications or licenses, other legitimate non-discriminatory business factors, and the geographic location of the role. In addition to base pay, individuals in this position may also be eligible to earn bonuses.
Additional Information
At Peet's, we believe in creating an inclusive workplace where everyone feels welcome. We are proud to be an Equal Opportunity Employer. We welcome qualified applicants of all backgrounds and do not discriminate based on race, color, creed, religion, gender, age, marital status, national origin, sexual orientation, gender identity, citizenship status, disability, genetic information, uniform service, veteran status, or any other category protected under federal, state, or local laws. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local ordinances.
Peet's is also committed to providing reasonable accommodation to job applicants with disabilities throughout the hiring process. If you need assistance or accommodation, please contact employeerelations@peets.com.

What Peet's Coffee employees say

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About Peet's Coffee

Sourced by ZipRecruiter

Peet's Coffee, headquartered in Emeryville, CA, US, operates in the coffee industry under the retail and specialty coffee sector. The company, established in 1966 by Alfred Peet, plays an integral role in pioneering the craft coffee movement in the US. Peet's offers a vast range of products, including fresh, deep-roasted whole beans coffee, brewed coffee, and espresso beverages, alongside tea and food items. They also sell their specialty coffee products in grocery stores. The company's mission is to commit to freshness and quality, honoring their founder's legacy. Notably, Peet's Coffee has had remarkable growth; what started as one store in Berkeley, CA, has now expanded to over 200 stores across the country and online at peets.com.

Industry

Food services and drinking places

Company size

1,001 - 5,000 Employees

Headquarters location

Emeryville, CA, US

Year founded

1966

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