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Loyalty Program Manager Jobs in Minnesota (NOW HIRING)

Europa Eyewear

Lifecycle Marketing Manager

Minneapolis, MN · On-site

$80K - $100K/yr

Loyalty Program * Direct Mail * Customer Lifecycle Automation ResponsibilitiesLifecycle Strategy * Own the customer retention roadmap across multiple ecommerce brands * Develop customer journeys that ...

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Loyalty Program Manager information

See Minnesota salary details

$37.7K

$105.2K

$153.8K

How much do loyalty program manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for loyalty program manager in Minnesota is $105,248.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,900.00 and $129,800.00 per year, depending on experience, location, and employer.

What does a loyalty program manager do?

A Loyalty Program Manager is responsible for designing, implementing, and managing customer loyalty programs that encourage repeat business and foster customer engagement. They analyze customer data, develop strategies to improve customer retention, and coordinate with marketing, sales, and IT teams to ensure the program's success. Additionally, they monitor program performance, handle customer feedback, and make adjustments to maximize effectiveness and customer satisfaction.

What are the key skills and qualifications needed to thrive as a loyalty program manager, and why are they important?

To thrive as a Loyalty Program Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, typically supported by a degree in marketing or business. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce, Tableau, or Excel is essential. Strong interpersonal skills, creativity, and the ability to interpret consumer insights help you design engaging programs and foster customer loyalty. These skills are crucial for building effective loyalty initiatives that drive customer retention and business growth.

How does a loyalty program manager typically collaborate with marketing and customer service teams?

A Loyalty Program Manager works closely with marketing teams to design and execute campaigns that drive customer engagement and retention. They also coordinate with customer service teams to ensure smooth program enrollment, address member inquiries, and resolve any issues quickly. This cross-functional collaboration ensures that the loyalty program aligns with broader business objectives and delivers a seamless experience for members. Effective communication and project management skills are key to managing these partnerships and achieving program goals.

What is the difference between Loyalty Program Manager vs Customer Relationship Manager?

AspectLoyalty Program ManagerCustomer Relationship Manager
Primary FocusDesigning and managing loyalty programs to retain customersBuilding and maintaining overall customer relationships and satisfaction
Skills & CertificationsMarketing, data analysis, CRM tools, loyalty program platformsCustomer service, communication, CRM software, sales skills
Work EnvironmentMarketing teams, loyalty platforms, retail or hospitality sectorsSales departments, customer service centers, various industries

While both roles focus on customer engagement, the Loyalty Program Manager specializes in creating and managing loyalty initiatives to boost retention, whereas the Customer Relationship Manager oversees overall customer satisfaction and relationship building. The roles often overlap but serve distinct strategic purposes within organizations.

Which brands have the best loyalty programs?

Loyalty Program Managers evaluate brands with strong loyalty programs such as Starbucks, Amazon Prime, and Sephora, which offer extensive rewards, personalized experiences, and easy-to-use digital platforms. These programs often feature tiered rewards, mobile app integration, and data analytics to enhance customer retention. Skills in data analysis, customer engagement, and program design are essential for success in managing such programs.

What are the most commonly searched types of Loyalty Program jobs in Minnesota?

The most popular types of Loyalty Program jobs in Minnesota are:

What are popular job titles related to Loyalty Program Manager jobs in Minnesota?

For Loyalty Program Manager jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Loyalty Program Manager jobs in Minnesota look for?

The top searched job categories for Loyalty Program Manager jobs in Minnesota are:

What cities in Minnesota are hiring for Loyalty Program Manager jobs?

Cities in Minnesota with the most Loyalty Program Manager job openings:

Loyalty Program Manager jobs near you
Infographic showing various Loyalty Program Manager job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 17% Part Time, 4% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $105,248 per year, or $50.6 per hour.

Lifecycle Marketing Manager

Europa Eyewear

Minneapolis, MN • On-site

$80K - $100K/yr

Full-time

Re-posted yesterday

Job description

Summary of Position
 We're looking for an experienced retention marketer who loves turning customer data into meaningful experiences that increase repeat purchases, customer lifetime value, and brand loyalty. This role will own the strategy, execution, testing, and optimization of our customer retention programs across email, SMS, loyalty, and direct mail. You’ll support lifecycle marketing across two distinct ecommerce brands, while designing and developing our B2b/Wholesale lifecycle marketing strategy to strengthen customer relationships across every channel. If you're excited by segmentation, automation, creative testing, and using data to drive growth, we'd love to meet you.

This role will lead the planning, execution, optimization, and reporting of:

  • Email Marketing
  • SMS Marketing
  • Loyalty Program
  • Direct Mail
  • Customer Lifecycle Automation
ResponsibilitiesLifecycle Strategy
  • Own the customer retention roadmap across multiple ecommerce brands
  • Develop customer journeys that increase repeat purchase rate and LTV
  • Build segmentation strategies using purchase behavior, engagement, demographics, and customer value
  • Identify opportunities to improve customer experience throughout the lifecycle
  • Partner with b2b marketing team to support email initiatives
  • Collaborate with Director of Ecommerce and paid media agency to improve acquisition-to-retention handoff
Email Marketing
  • Build monthly email marketing calendars
  • Execute promotional, editorial, and triggered campaigns
  • Optimize subject lines, creative, offers, and messaging through A/B testing
  • Monitor deliverability and list health
  • Grow email subscriber acquisition
  • Partner with Senior Ecommerce Operations Manager and Marketing, and Product teams to influence merchandising, product launches, and promotional strategy.
  • Partner with Marketing team to incorporate brand-level storytelling and content strategy across retention channels
SMS Marketing
  • Develop SMS strategy aligned with promotional and lifecycle marketing
  • Execute campaigns and automated flows
  • Improve subscriber growth and engagement
  • Balance revenue generation with subscriber experience
Lifecycle Automation
  • Own and optimize automated programs including behavioral flows (welcome, abandon, post-purchase, cross-sell, loyalty, and more)
  • Continuously test timing, messaging, segmentation, and offers to improve performance and overall customer journey
  • Develop and manage an ongoing testing roadmap
Loyalty & Customer Engagement
  • Own the customer loyalty program
  • Develop campaigns that increase enrollment, engagement, and redemption
  • Identify opportunities to reward and recognize high-value customers
  • Partner with Ecommerce on customer retention initiatives
Direct Mail

Partner with Direct Mail agency to:

  • Manage customer segmentation and campaign planning
  • Coordinate with external vendors
  • Analyze campaign performance and incrementality
  • Recommend testing opportunities to improve ROI
Analytics & Reporting
  • Provide insights and recommendations that improve program performance.
  • Track and report key retention KPIs including:
  • Revenue by channel (email, SMS, direct, etc.)
  • Repeat purchase rate
  • Customer Lifetime Value
  • Email/SMS KPIs (Open Rate, Click Rate, Conversion Rate, Revenue per Recipient, List Growth, etc.)
  • Loyalty participation and growth
  • Direct mail performance
Qualifications
  • 4–7+ years of ecommerce retention marketing experience
  • Strong experience with:
    • Email Marketing
    • SMS Marketing
    • Customer Lifecycle Marketing
    • Loyalty & Referral Programs
    • Direct Mail
  • Experience with Klaviyo preferred
  • Experience with Shopify Plus preferred
  • Strong understanding of customer segmentation
  • Comfortable analyzing campaign performance and making data-driven recommendations
  • Experience using or managing marketing calendars
  • Experience leveraging AI tools to improve segmentation, personalization, content creation, and campaign efficiency
  • Excellent project management skills
  • Strong copy and creative instincts
  • Highly organized with exceptional attention to detail