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Loyalty Manager Jobs in Virginia (NOW HIRING)

Buffalo Wild Wings

Restaurant Manager

Winchester, VA · On-site

A Franchisee of Buffalo Wild Wings Grill and Bar, a wildly successful and fast-growing restaurant chain, is looking for enthusiastic people with a passion for creating guest loyalty! Management ...

Buffalo Wild Wings

Restaurant Manager

Waynesboro, VA · On-site

A Franchisee of Buffalo Wild Wings Grill and Bar, a wildly successful and fast-growing restaurant chain, is looking for enthusiastic people with a passion for creating guest loyalty! Management ...

Buffalo Wild Wings

Restaurant Manager

Harrisonburg, VA · On-site

A Franchisee of Buffalo Wild Wings Grill and Bar, a wildly successful and fast-growing restaurant chain, is looking for enthusiastic people with a passion for creating guest loyalty! Management ...

Buffalo Wild Wings

Restaurant Manager

Harrisonburg, VA · On-site

A Franchisee of Buffalo Wild Wings Grill and Bar, a wildly successful and fast-growing restaurant chain, is looking for enthusiastic people with a passion for creating guest loyalty! Management ...

Loyalty Automotive

Parts Department Specialist

Chester, VA · On-site

$40K - $60K/yr

... Loyalty Toyota Team as a Parts Specialist. Play an important role in our store that requires a regular supply of replacement parts for our auto dealership. Working closely with the Parts Manager you ...

Trex Brand

Customer Loyalty Advocate

Winchester, VA · On-site

$20 - $24/hr

Customer Loyalty Advocate When you work at Trex, you're helping to grow and enhance a true original ... Maintain accurate records and interaction notes within CRM systems * Technical Installation ...

New

Trex Company

Customer Loyalty Advocate

Winchester, VA · On-site

$20 - $24/hr

The Customer Loyalty Advocate reviews customer-provided photos, installation details, and project ... Maintain accurate records and interaction notes within CRM systems * Technical Installation ...

Dick's Sporting Goods

$15 - $22/hr

As a Teammate - Endzone & Loyalty, you help create a positive final impression that keeps athletes coming back. Join a team that values connection, service, and winning together. QUALIFICATIONS:

Trex Company

Customer Loyalty Advocate

Winchester, VA · On-site

$20 - $24/hr

The Customer Loyalty Advocate reviews customer-provided photos, installation details, and project ... Maintain accurate records and interaction notes within CRM systems * Technical Installation ...

Trex

Customer Loyalty Advocate

Winchester, VA · On-site

$20 - $24/hr

The Customer Loyalty Advocate reviews customerprovided photos, installation details, and project ... Maintain accurate records and interaction notes within CRM systems * Technical Installation ...

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All JobsLoyalty JobsLoyalty Manager JobsLoyalty Manager Jobs in Virginia

Loyalty Manager information

See Virginia salary details

$15.1K

$65.1K

$116.7K

How much do loyalty manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for loyalty manager in Virginia is $65,098.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,983.00 and $94,821.00 per year, depending on experience, location, and employer.

What is the difference between Loyalty Manager vs Customer Relationship Manager?

AspectLoyalty ManagerCustomer Relationship Manager
CredentialsMarketing or Business degree, certifications in loyalty programsMarketing, Business, or Communications degree, CRM certifications
Work EnvironmentRetail, hospitality, or e-commerce companies focusing on loyalty programsVarious industries, managing ongoing customer relationships
Employer & Industry UsageUsed by companies implementing loyalty strategiesUsed across industries to enhance customer engagement

While both roles focus on customer engagement, a Loyalty Manager primarily designs and manages loyalty programs to retain customers, whereas a Customer Relationship Manager builds and maintains long-term relationships through personalized communication and service. The roles often overlap but differ in scope and focus.

What are some common challenges loyalty managers face when designing customer retention programs?

Loyalty Managers often encounter challenges such as aligning program incentives with customer expectations while staying within budget constraints. Additionally, they must ensure the program remains engaging and competitive, which requires ongoing analysis of customer data and market trends. Collaboration with marketing, IT, and analytics teams is essential to implement new features and measure the program’s effectiveness. Balancing personalization with privacy concerns is also a key consideration.

What is the role of a loyalty manager?

A loyalty manager is responsible for developing and implementing strategies to increase customer retention and engagement through loyalty programs. They analyze customer data, oversee program design, and collaborate with marketing teams to enhance brand loyalty and customer satisfaction. Strong analytical skills and knowledge of CRM tools are often required for this role.

What does a loyalty manager do?

A Loyalty Manager is responsible for developing and managing customer loyalty programs to increase customer retention and engagement. They analyze customer data to create strategies that reward repeat customers, improve brand loyalty, and enhance the overall customer experience. Their role often involves coordinating marketing campaigns, tracking program effectiveness, and collaborating with other departments to ensure the loyalty initiatives align with company goals.

What are the key skills and qualifications needed to thrive as a loyalty manager?

To thrive as a Loyalty Manager, you need a background in marketing, data analysis, and customer relationship management, often supported by a degree in business or marketing. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce or Tableau is typically required. Exceptional communication, strategic thinking, and problem-solving skills help you engage customers and work effectively across teams. These skills and qualifications are crucial for designing impactful loyalty programs that drive customer retention and business growth.
What are the most commonly searched types of Loyalty jobs in Virginia? The most popular types of Loyalty jobs in Virginia are:
What are popular job titles related to Loyalty Manager jobs in Virginia? For Loyalty Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Loyalty Manager jobs in Virginia look for? The top searched job categories for Loyalty Manager jobs in Virginia are:
What cities in Virginia are hiring for Loyalty Manager jobs? Cities in Virginia with the most Loyalty Manager job openings:
Loyalty Manager jobs near you
Infographic showing various Loyalty Manager job openings in Virginia as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $65,098 per year, or $31.3 per hour.

Salesforce Delivery Manager

PenFed Credit Union

Mclean, VA • Hybrid

$84K - $200K/yr

Full-time

Re-posted 25 days ago

PenFed Credit Union rating

7.6

Company rating: 7.6 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

Job description

Overview

PenFed is hiring a (Hybrid) Delivery Manager, Member Rewards at our Tysons, Virginia location. The primary purpose of this position is to lead the strategy, delivery, and ongoing management of PenFed’s Member Rewards and Loyalty programs. This role is responsible for designing, implementing, and optimizing loyalty capabilities that drive member engagement, retention, and lifetime value, aligned with PenFed’s growth strategy.

The Member Rewards Manager will partner closely with Marketing, Product, Finance, Technology, and external vendors to deliver scalable, compliant, and measurable loyalty solutions, with a strong preference for experience leveraging Salesforce Loyalty Management or similar enterprise loyalty platforms.


Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

Loyalty & Rewards Leadership

  • Own the endtoend Member Rewards and Loyalty strategy, including earn, burn, tiering, promotions, and partner redemptions.
  • Lead the implementation and enhancement of Loyalty platforms, preferably Salesforce Loyalty Management.
  • Define loyalty program success metrics including engagement, activation, redemption, and ROI.
  • Manage loyalty program lifecycle from concept through launch and continuous optimization.

Program & Platform Delivery

  • Lead requirements definition, system design, configuration, testing, and rollout of loyalty initiatives.
  • Partner with IT and architecture teams to ensure solutions align with PenFed Reference Architecture and security standards.
  • Ensure loyalty capabilities integrate seamlessly with member data platforms, digital channels, and marketing systems.
  • Oversee phased delivery across MVP, enhancements, and futurestate roadmap.

Operational Excellence & Governance

  • Provide leadership during production releases and Sev1 / Sev2 incidents impacting rewards or member experience.
  • Ensure data accuracy for points accrual, redemption, and reporting.
  • Manage vendor relationships for rewards fulfillment, partners, and loyalty service providers.
  • Ensure compliance with regulatory, audit, privacy, and financial controls.

CrossFunctional Partnership

  • Collaborate with Marketing and Product teams on campaigns, offers, and promotions tied to loyalty.
  • Partner with Finance on points liability, budgeting, and reconciliation.
  • Act as the primary loyalty subjectmatter expert for business stakeholders.

People & Team Leadership

  • Manage and mentor a team of 5–10 associates and/or contractors.
  • Set clear objectives aligned to member experience and business outcomes.
  • Promote a culture of accountability, innovation, and continuous improvement.

Qualifications

Equivalent combination of education and experience is considered.

  • Job requires a Bachelor’s degree in Engineering  or MBA in a closely related technical field, and 8 years of progressive software development experience.
  • Bachelor’s degree in Business, Marketing, Information Systems, or a related field; MBA preferred.
  • 8+ years of experience in loyalty programs, rewards management, or digital engagement platforms.
  • Handson experience implementing or operating enterprise loyalty solutions (Salesforce Loyalty Management preferred).
  • Strong understanding of points economics, member behavior, promotions, and partner ecosystems.
  • Proven ability to lead crossfunctional initiatives and influence senior stakeholders.
  • Experience with AI preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

  • Salesforce Loyalty Management experience or certification.
  • Salesforce Admin or related Salesforce certifications.
  • Agile / Scrum certification (CSM or equivalent).

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Limited travel to various worksites is required.

Pay Transparency

The anticipated starting salary range for this role is $84,700.00 - $200,318.00
This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.
This position is eligible for an individual performance based annual bonus.

#LI-Hybrid

Qualifications:

Equivalent combination of education and experience is considered.

  • Job requires a Bachelor’s degree in Engineering  or MBA in a closely related technical field, and 8 years of progressive software development experience.
  • Bachelor’s degree in Business, Marketing, Information Systems, or a related field; MBA preferred.
  • 8+ years of experience in loyalty programs, rewards management, or digital engagement platforms.
  • Handson experience implementing or operating enterprise loyalty solutions (Salesforce Loyalty Management preferred).
  • Strong understanding of points economics, member behavior, promotions, and partner ecosystems.
  • Proven ability to lead crossfunctional initiatives and influence senior stakeholders.
  • Experience with AI preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

  • Salesforce Loyalty Management experience or certification.
  • Salesforce Admin or related Salesforce certifications.
  • Agile / Scrum certification (CSM or equivalent).

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Limited travel to various worksites is required.

Pay Transparency

The anticipated starting salary range for this role is $84,700.00 - $200,318.00
This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.
This position is eligible for an individual performance based annual bonus.

#LI-Hybrid

Education:UNAVAILABLEEmployment Type: FULL_TIME

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