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Loyalty Manager Jobs in California (NOW HIRING)

CRM & Loyalty Senior Manager | PerriconeMD

San Francisco, CA · Hybrid

$100K - $115K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... Loyalty Senior Manager at THG Beauty? At Perricone MD, we believe healthy living is beautiful living. Our ground-breaking formulations utilize patented nutrient antioxidants to repair damage from ...

Manager, Loyalty

San Leandro, CA · On-site

$100K - $115K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

About the Role We're looking for a Manager, Loyalty & CRM to manage the day-to-day execution of our loyalty program, Ariat Insider, and our CRM marketing initiatives - while contributing to the ...

Vuori is seeking a strategic, customer-centric, and analytical Senior Manager, Loyalty & Membership to help shape and scale our loyalty and membership ecosystem. This role will serve as the business ...

Sr. Manager, Loyalty & Membership

Carlsbad, CA · On-site

$137K - $160K/yr

  • Medical

  • Retirement

  • PTO

Vuori is seeking a strategic, customer-centric, and analytical Senior Manager, Loyalty & Membership to help shape and scale our loyalty and membership ecosystem. This role will serve as the business ...

Manager, Service Retention & Loyalty

Irvine, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Status Exempt General Summary The National Manager, Service Loyalty & Retention is responsible for leading Kia America's service customer retention, loyalty, ownership experience, and dealership ...

Sr. Manager, Loyalty & Membership

Carlsbad, CA · On-site

$137K - $160K/yr

  • Medical

  • Retirement

  • PTO

Vuori is seeking a strategic, customer-centric, and analytical Senior Manager, Loyalty & Membership to help shape and scale our loyalty and membership ecosystem. This role will serve as the business ...

Manager, Service Retention & Loyalty

Irvine, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Status Exempt General Summary The National Manager, Service Loyalty & Retention is responsible for leading Kia America's service customer retention, loyalty, ownership experience, and dealership ...

Sr. Manager, Loyalty Analytics

Pleasanton, CA

$125K - $160K/yr

  • Medical

  • Dental

  • Retirement

  • PTO

... loyalty journey. The position will be based in Pleasanton, CA Main responsibilities: * Build and own the end-to-end tracking of OKRs, metrics that matter and leverage those reports to manage the ...

Sr. Manager, Loyalty Analytics

Pleasanton, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... loyalty journey. The position will be based in Pleasanton, CA Main responsibilities: * Build and own the end-to-end tracking of OKRs, metrics that matter and leverage those reports to manage the ...

Sr. Manager, Loyalty Analytics

Pleasanton, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... loyalty journey. The position will be based in Pleasanton, CA Main responsibilities: * Build and own the end-to-end tracking of OKRs, metrics that matter and leverage those reports to manage the ...

Manager, CRM & Loyalty - WSS

Gardena, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

WSS is seeking a Manager, CRM & Loyalty to build and scale our customer engagement ecosystem across email, SMS, and owned channels. This role sits at the intersection of marketing, data, and ...

The Analyst, Loyalty & CRM Analytics role focuses on improving customer retention and lifetime value by analyzing customer data and supporting CRM and loyalty initiatives. Responsibilities : • ...

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Showing results 1-20

Loyalty Manager information

See California salary details

$15.2K

$65.5K

$117.5K

How much do loyalty manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for loyalty manager in California is $65,546.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,231.00 and $95,474.00 per year, depending on experience, location, and employer.

What does a loyalty manager do?

A Loyalty Manager is responsible for developing and managing customer loyalty programs to increase customer retention and engagement. They analyze customer data to create strategies that reward repeat customers, improve brand loyalty, and enhance the overall customer experience. Their role often involves coordinating marketing campaigns, tracking program effectiveness, and collaborating with other departments to ensure the loyalty initiatives align with company goals.

What are the key skills and qualifications needed to thrive as a loyalty manager?

To thrive as a Loyalty Manager, you need a background in marketing, data analysis, and customer relationship management, often supported by a degree in business or marketing. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce or Tableau is typically required. Exceptional communication, strategic thinking, and problem-solving skills help you engage customers and work effectively across teams. These skills and qualifications are crucial for designing impactful loyalty programs that drive customer retention and business growth.

What are some common challenges loyalty managers face when designing customer retention programs?

Loyalty Managers often encounter challenges such as aligning program incentives with customer expectations while staying within budget constraints. Additionally, they must ensure the program remains engaging and competitive, which requires ongoing analysis of customer data and market trends. Collaboration with marketing, IT, and analytics teams is essential to implement new features and measure the program’s effectiveness. Balancing personalization with privacy concerns is also a key consideration.

What is the difference between Loyalty Manager vs Customer Relationship Manager?

AspectLoyalty ManagerCustomer Relationship Manager
CredentialsMarketing or Business degree, certifications in loyalty programsMarketing, Business, or Communications degree, CRM certifications
Work EnvironmentRetail, hospitality, or e-commerce companies focusing on loyalty programsVarious industries, managing ongoing customer relationships
Employer & Industry UsageUsed by companies implementing loyalty strategiesUsed across industries to enhance customer engagement

While both roles focus on customer engagement, a Loyalty Manager primarily designs and manages loyalty programs to retain customers, whereas a Customer Relationship Manager builds and maintains long-term relationships through personalized communication and service. The roles often overlap but differ in scope and focus.

What are the most commonly searched types of Loyalty jobs in California?

The most popular types of Loyalty jobs in California are:

What are popular job titles related to Loyalty Manager jobs in California?

For Loyalty Manager jobs in California, the most frequently searched job titles are:

What cities in California are hiring for Loyalty Manager jobs?

Cities in California with the most Loyalty Manager job openings:

Infographic showing various Loyalty Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $65,546 per year, or $31.5 per hour.

Traffic and Loyalty Manager - W.I. Simonson

Sonic Automotive

Santa Monica, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago


Sonic Automotive rating

5.8

Company rating: 5.8 out of 10

Based on 55 frontline employees who took The Breakroom Quiz

115th of 153 rated car dealerships


Job description

Company Description

W.I. Simonson is one of the fastest growing brands within the automotive industry.  We are building a business based on doing things the right way.  From the way we treat our guests, take pride in our work and share opportunities for our employees to grow as we grow.  We are proud of what we're doing here and would love to tell you about our opportunities!

Annual Pay Range 

$120,000 to $180,000 based on performance 

Our associates are happy to work here because:

  • We boast the lowest turnover in the industry.
  • We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
  • We are committed to developing and promoting within the company.
  • Our benefits are extremely competitive with Medical, Dental, Vision, HSA, 401k and PTO.
  • We encourage peer to peer teamwork and recognition.
  • Special benefits to purchasing and leasing a car.
  • Personal Automotive Concierge Service.

If you want to find out more about the types of jobs we have here, we've highlighted a few.

We're proud of what we're doing here. Come and join us!

Job Description

The Loyalty Retention Specialist is responsible for building dealership and brand loyalty and/or retention by ensuring our previous customers return to lease or purchase new vehicles. This role requires highly engaged management of the dealership loyalty and daily interaction with customers via multiple communication methods on a scheduled basis. This high-visibility role is critical to the dealership’s overall success and presents a great opportunity and career path within Sonic Automotive.

The Loyalty Retention Specialist will report directly to the Loyalty Manager, if applicable, or Sales Manager.

Duties and Responsibilities:

  • Responsible for direct communication with the dealership’s loyalty of previous lease and loan customers
  • Adhere to the dealership’s loyalty process for previous lease and loan customers
  • Deliver a VIP experience to dealership’s loyalty customers to ensure repeat business
  • Ensures the dealership achieves and/or exceeds Financial Services and/or OEM stated retention goals
  • Must multi-task and work within multiple systems (CRM, OEM Financial platform, retention specific sites, etc)
  • Contact customers via phone, email and text to communicate lease/loan end information
  • Continuous follow up with retention customers starting at a designated time period defined by Sonic standards prior to maturity date or end of contract
  • Tracks all guest contact and communicates outcomes with management team
  • Utilizes knowledge of customer’s current vehicle ownership (vehicle type, monthly payment, etc) to provide end of term solutions to meet the customer need
  • Provide and speak to replacement payment options (lease, loan, cash)
  • Schedule appointments for pre-inspections and new vehicle test drives (where applicable)
Qualifications
  •  Minimum 1 year automotive retail experience.
  • Able to set priorities, multi-task, achieve goal and obtain buy-in.
  • Proficient in CDK CRM (Elead).
  • Exceptional communication skills, both written and verbal.
  • Ability to establish and maintain strong internal and external relationships.
  • Strong organizational and time management skills.
  • Must be adaptable to change.
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.

Required:

  • All applicants must be authorized to work in the USA.
  • All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.

Additional Information

(The Loyalty Retention Specialist Position has a Pay Scale consisting of the following elements and ranges.  Wages include an hourly rate of $18.00 / hour. The position may also pay commission compensation which is based on the value or amount of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance.  The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.)

Schedule:

  • Full Time
  • Monday through Sunday availability

It's time to make the most important move of your career.  From our cooperative team-based approach; to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

All your information will be kept confidential according to EEO guidelines.


What Sonic Automotive employees say

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Sonic Automotive logo

About Sonic Automotive

Sourced by ZipRecruiter

At a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally. Our 100+ dealerships are concerned with more than moving inventory; they're committed to your success and invested in your future.

Industry

Motor vehicle and motor vehicle parts wholesalers

Company size

5,001 - 10,000 Employees

Headquarters location

Charlotte, NC, US

Year founded

1997