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Senior Marketing Manager – Patient Experience & Growth, Marketing

The Senior Marketing Manager – Patient Experience & Growth is responsible for developing, executing, and optimizing enterprise-level marketing programs that drive patient engagement, retention, and lifetime value across Heartland Dental’s supported offices. This senior marketing leader is accountable for translating strategy into scalable, data-driven marketing initiatives that improve access, experience, and long-term value.

Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in 1,900+ dental offices. Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the clinical leaders of their practice, retain full clinical autonomy, and establish their own care philosophies. All Heartland Dental supported doctors are united by a common goal: delivering the highest quality dental care and patient experiences.

Reporting to the Vice President, Patient Experience & Growth, this remote role serves as a key contributor to Heartland’s patient engagement strategy, supporting initiatives across digital marketing, patient communications, and technology-enabled campaign execution.

Below is an overview of the duties and responsibilities you would take on in this role:

Campaign Strategy, Execution & Optimization

• Own end-to-end marketing campaign strategy, execution, and optimization across digital and patient-facing channels.
• Develop and launch enterprise initiatives that drive patient acquisition, retention, and lifetime value.
• Lead campaign planning and optimization, including roadmap development, A/B testing, and performance improvement strategies.
• Monitor KPIs and translate performance into actionable insights and continuous performance improvement.
• Lead development and execution of targeted, lower-funnel campaigns (e.g., reactivation and treatment conversion) to drive patient volume and revenue growth, including key initiatives such as Invisalign.

Creative Leadership & Brief Development

• Lead development of creative briefs aligned to campaign strategy, audience segmentation, and business objectives.
• Partner closely with internal creative/design teams to guide development of patient-facing assets.
• Ensure creative output supports performance goals and delivers a consistent patient experience.

Patient & Office Insights

• Own the enterprise patient feedback ecosystem, including vendor partnerships and synthesizing insights from surveys and reviews into actionable recommendations that improve patient experience and marketing performance.
• Integrate quantitative and qualitative data sources to identify trends, opportunities, and areas for improvement across the patient journey.
• Share insights with cross-functional partners and leadership to inform strategic decisions.

Cross-Functional Leadership & Collaboration

• Partner with field marketing, operations, creative, analytics, and technology teams to deliver integrated marketing initiatives.
• Translate business priorities into actionable marketing plans aligned with operational realities.
• Influence stakeholders across a matrixed organization to drive alignment and execution.
• Partner with CRM and lifecycle marketing teams to inform always-on journeys and automated programs, ensuring alignment with campaign strategy.

Project Management Excellence

• Lead complex, cross-functional initiatives with strong project management discipline.
• Ensure clear timelines, accountability, and delivery against objectives.
• Manage competing priorities while maintaining execution quality and speed.

Analytics, Segmentation & ROI

• Define and apply patient and office segmentation to drive targeted and personalized marketing campaigns
• Own campaign performance measurement, including ROI analysis and reporting.
• Partner with analytics teams to translate data into strategic insights and business impact.

People Leadership

• Directly manage and develop a team of marketing professionals (including 2 direct reports).
• Set clear priorities, coach performance, and build team capabilities.
• Foster a high-performance, collaborative team environment.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required; Master’s degree preferred.
• 8–12+ years of marketing experience, including campaign management and digital marketing in a multi-location or enterprise environment.
• Proven experience managing end-to-end marketing campaigns with measurable business impact.
• Strong analytical skills with ability to interpret data and drive actionable insights.
• Demonstrated ability to lead cross-functional teams and influence stakeholders.
• Experience managing direct reports and developing high-performing teams.
• Excellent communication, organization, and project management skills.
• Ability to travel a few times throughout the year for training and team meetings
• The position will have access to minimum PHI necessary for performing job-related functions; regular HIPAA training, aligning with the specific role and responsibilities, will be required; and the individual will need to protect PHI and maintain data safeguards.

Desirable Qualifications

• Experience in dental, healthcare, or highly regulated consumer services environments.
• Familiarity with marketing automation, digital engagement platforms, and patient communication technologies.
• Experience supporting large-scale field or office-based organizations.

Physical Requirements

• Ability to perform essential duties satisfactorily with or without reasonable accommodation.
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times

We put our people first at Heartland Dental, and that shows in our generous benefits package.

Company retains the sole discretion to change the duties of the position at any time.

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.