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Internship Conversion Rate Optimization Jobs in Virginia

Koalafi

Vice President, Head of Product

Richmond, VA · On-site +1

Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...

Koalafi

Vice President, Head of Product

Richmond, VA · On-site

Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...

HD Exteriors

Be Seen First

Marketing Manager

Dumfries, VA · On-site

$100K - $125K/yr

... conversion rates • AI-Powered Lead Handling -- We're implementing AI tools for voice, chat, email, and SMS lead handling. You'd help monitor and refine that strategy as it evolves. • SEO ...

2U

Senior Product Manager, edX Commerce

Arlington, VA · Remote

$145K - $192K/yr

... and optimized for conversion. This is a high-impact, high-visibility role with a direct line to ... Develop and manage to commerce KPIs and revenue targets -- including checkout conversion rate, cart ...

Five Guys

Director - Digital and Loyalty

Alexandria, VA · On-site

... rate, average check, and cart abandonment. Partner with Technology and Engineering teams to ensure ... Lead experimentation, A/B testing, and optimization initiatives to increase conversion, frequency ...

Alfa Laval

Job Page CTA Left

Richmond, VA · On-site

... rates. * Engages the Workflow Optimization Manager to identify systemic quoting bottlenecks ... to-order conversion rate, escalation rate, and rework rate, presenting results in weekly ...

KLDiscovery

Senior Content Marketing Manager

Mclean, VA · Remote

$80K - $115K/yr

Conversion rates from content to MQL and SQL * Growth in Organic traffic and SEO/GEO/AIO performance KLDiscovery is an equal opportunity employer committed to building a diverse and inclusive team.

Five Guys

Digital & Analytics Intern

Alexandria, VA

$20/hr

Corporate Office (InOffice) Internship Length: 10 Weeks | June 8, 2026 - August 14, 2026 Pay Rate ... patterns, conversion points, and opportunities to improve marketing and product performance ...

Five Guys

Digital & Analytics Intern

Alexandria, VA · On-site

$20/hr

Corporate Office (In-Office) Internship Length: 10 Weeks | June 8, 2026 - August 14, 2026 Pay Rate ... patterns, conversion points, and opportunities to improve marketing and product performance ...

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Internship Conversion Rate Optimization information

What are the key skills and qualifications needed to thrive as an Internship Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as an Internship Conversion Rate Optimization (CRO) Specialist, you need a solid understanding of digital marketing, analytics, and user experience principles, often supported by coursework or certifications in marketing, statistics, or a related field. Familiarity with A/B testing tools (like Optimizely or Google Optimize), web analytics platforms (such as Google Analytics), and basic HTML/CSS is typically expected. Strong analytical thinking, creative problem-solving, and effective communication skills help you generate insights and collaborate across teams. These abilities are vital for identifying opportunities, implementing tests, and driving measurable improvements in online performance.

What types of projects can I expect to work on as a Conversion Rate Optimization intern, and how will I collaborate with other teams?

As a Conversion Rate Optimization (CRO) intern, you can expect to work on projects such as A/B testing website elements, analyzing user behavior data, and developing recommendations to improve user experience and conversion rates. You’ll frequently collaborate with marketing, design, and development teams to implement and monitor the impact of your experiments. This cross-functional work environment provides valuable exposure to different perspectives and skill sets, and interns often gain hands-on experience using industry-standard analytics tools. Additionally, you may participate in brainstorming sessions and performance reviews to discuss results and next steps for optimization initiatives.

What is the difference between Internship Conversion Rate Optimization vs Digital Marketing Intern?

AspectInternship Conversion Rate OptimizationDigital Marketing Intern
FocusOptimizing internship programs to increase conversion rates of applicants to internsSupporting digital marketing campaigns to promote products/services
SkillsData analysis, A/B testing, user experience, program managementContent creation, social media, SEO, analytics
Work EnvironmentData-driven, analytical, program-focusedCreative, campaign-oriented, marketing-focused

Internship Conversion Rate Optimization specialists focus on improving the effectiveness of internship programs by analyzing data and testing strategies to increase applicant-to-intern conversion rates. In contrast, Digital Marketing Interns support marketing campaigns to promote brands online. While both roles require analytical skills and familiarity with digital tools, their core objectives and daily tasks differ significantly.

What is an Internship Conversion Rate Optimization role?

An Internship Conversion Rate Optimization (CRO) role involves analyzing user behavior on websites or apps and implementing strategies to increase the percentage of visitors who complete desired actions, like signing up or making a purchase. Interns in this position typically work with data analytics tools, run A/B tests, and collaborate with marketing and design teams to improve user experience. The goal is to learn how to drive measurable improvements in conversion rates, while gaining hands-on experience in digital marketing and optimization techniques.
What are the most commonly searched types of Conversion Rate Optimization jobs in Virginia? The most popular types of Conversion Rate Optimization jobs in Virginia are:
What are popular job titles related to Internship Conversion Rate Optimization jobs in Virginia? For Internship Conversion Rate Optimization jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Internship Conversion Rate Optimization jobs in Virginia look for? The top searched job categories for Internship Conversion Rate Optimization jobs in Virginia are:
What cities in Virginia are hiring for Internship Conversion Rate Optimization jobs? Cities in Virginia with the most Internship Conversion Rate Optimization job openings:
Internship Conversion Rate Optimization jobs near you
Vice President, Head of Product

Vice President, Head of Product

Koalafi

Richmond, VA • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

Job description

At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time.
Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.
Interested in learning more about how we're transforming the financing experience and joining our team?
About the Role
Koalafi is seeking a strategic and transformational Vice President of Product to lead our Product organization, which includes both Product Management and Product Design functions. Reporting to the CPTO, this executive will be responsible for the company-wide product strategy and roadmap, partnering closely with the CPTO and executive leadership team to shape the long-term direction of the business.
As our VP of Product, you will lead a team of 6 direct reports and oversee the broader Product organization. You will elevate product thinking across the company, strengthen discovery and execution capabilities, and ensure our roadmap drives measurable customer and business outcomes.
This role requires both visionary leadership and operational discipline, combining customer empathy, analytical rigor, and strategic judgment in a fintech environment where growth must be balanced with risk, compliance, and long-term portfolio performance.
What You'll Do
Product Strategy & Business Impact
  • Co-create and refine Koalafi's long-term product vision in partnership with the CPTO
  • Define and own a multi-year product strategy aligned to company growth and profitability goals
  • Translate strategic priorities into a clear, outcome-driven roadmap across product lines
  • Identify new market opportunities, platform investments, and innovation bets
  • Serve as the voice of Product in company-level strategic planning

Fintech Product Leadership: Growth with Risk Discipline
  • Lead product strategy within a fintech environment, balancing customer growth, conversion, and revenue expansion with credit performance, compliance, and portfolio health
  • Partner closely with Risk, Data Science, and Compliance to align product innovation with underwriting and regulatory guardrails
  • Ensure product decisions consider unit economics, risk performance, underwriting impact, and long-term value creation
  • Drive responsible experimentation within regulatory and credit constraints
  • Build strong collaboration between Product, Risk, and Engineering to enable scalable, compliant growth

Data-Driven Product Leadership & Optimization
  • Establish a culture of analytical rigor, experimentation, and continuous optimization
  • Drive product decisions through customer insights, behavioral data, and financial performance metrics
  • Partner with Data and Engineering to improve instrumentation, measurement, and reporting
  • Champion structured experimentation practices, including:
  • A/B and multivariate testing
  • Funnel and approval rate optimization
  • Cohort analysis and retention measurement
  • Incrementality and impact evaluation
  • Ensure every major product investment has clear KPIs tied to growth and/or profitability

Roadmap Ownership and Execution
  • Be responsible for the company's product roadmap and assist in high level prioritization of company goals
  • Make high-impact tradeoff decisions across competing initiatives and investments
  • Establish measurable key results, outcomes, and performance indicators for product success
  • Balance near-term execution with long-term platform scalability and strategic differentiation
  • Drive disciplined execution while protecting space for discovery and innovation

Organizational Leadership & Team Development
  • Directly manage a team of Product and Design leaders and Senior ICs
  • Build, scale, and structure the Product and Design organization to support company growth
  • Recruit, retain, and develop top-tier talent across Product Management and Product Design
  • Establish clear career paths, leadership expectations, and performance standards
  • Foster a culture of accountability, ownership, and customer obsession
  • Elevate the team by evangelizing learning and adoption of emerging technologies, such as AI capabilities for Product, Engineering, and Design, and regularly experiment with these technologies yourself

Executive & Cross-Functional Leadership
  • Partner closely with leaders across Engineering, Risk, Sales, Marketing, Operations, Finance, and Customer Experience
  • Align product strategy with go-to-market, financial planning, and operational objectives
  • Communicate strategy, roadmap, and performance clearly to executives and the broader organization
  • Influence at the board and investor level as needed

About You
  • 12+ years of Product Management experience, including executive-level leadership
  • Experience leading both Product Management and Product Design organizations
  • Significant experience in fintech, financial services, credit, lending, or payments is a plus
  • Demonstrated ability to balance growth initiatives with risk management and regulatory considerations
  • Strong analytical and financial acumen; comfort managing to KPIs tied to revenue, margins, and risk-adjusted returns
  • Deep experience with experimentation and optimization methodologies (A/B testing, funnel optimization, cohort analysis)
  • Track record of building and developing high-performing product leaders
  • Insatiable curiosity about AI and other emerging technologies that will evolve the nature of the Product role
  • Passion for leading a team through an exciting time in Technology where the skills needed to succeed are ever-changing
  • Exceptional executive communication and cross-functional influence skills

Location: Richmond, VA; Arlington, VA; or Remote (U.S.). Associates near one of our office locations may work in-office, hybrid, or remotely. Remote opportunities are available to candidates throughout the United States.
Salary Range: $220,000-$330,000 per year (depending on experience and location)
Additional Compensation: This position may be eligible to participate in company bonus plan.
The final salary offer will depend on factors including, but not limited to, experience, skills, and geographic location. The actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
Applications will be accepted until position is filled.
Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.
Benefits:
At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best:
  • Comprehensive medical, dental, and vision coverage
  • 20 PTO days + 11 paid holidays
  • 401(k) retirement with company matching
  • Student Loan & Tuition Reimbursement
  • Commuter assistance
  • Parental leave (maternal + paternal)
  • Inclusion and Associate Engagement Programs

Who we are & what we value:
  • We focus on what's most important
  • We set clear expectations and deliver
  • We embrace challenges to reach our full potential
  • We ask, "How can this be better?"
  • We move fast together

Apply